Orthopaedic clinics · Website
Build the site around the knee, the spine and the fracture, not the surgeon's CV.
Website development for an orthopaedic clinic means a site organised by condition and procedure, where each page names the surgeon, the hospitals used and how to send an X-ray. GullySales builds it to load quickly on a phone, and registers the domain and logins so the clinic, not an agency, owns them.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Also for orthopaedic clinics
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- Local SEO for orthopaedic clinics
- PPC advertising for orthopaedic clinics
- Reputation management for orthopaedic clinics
- Review generation for orthopaedic clinics
- Content marketing for orthopaedic clinics
- Referral marketing for orthopaedic clinics
- Follow-up systems for orthopaedic clinics
Sales and marketing for orthopaedic clinics, the overview.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For orthopaedic clinics
Where it usually goes wrong, and what we would do.
“Patients cannot tell where the surgeon operates”
The site gives the clinic address but not the hospitals where surgery happens, and the family's first question is whether their insurer is accepted there.
“There is no way to send a report”
A patient with an MRI report in hand wants to share it before booking. A contact form with no upload and no WhatsApp link sends them to a clinic that has one.
“The site was built for colleagues”
Pages of conferences and papers impress other surgeons. A patient wants to know what the operation involves and whether the clinic is on the ground floor.
What we do
What we deliver for orthopaedic clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page structure by joint and procedure
Sections for knee, hip, shoulder, spine, fractures and sports injuries, each with its procedures beneath, replacing the single services list.
Result: A visitor finds their own joint in one tap.
A report upload and a WhatsApp route
A secure upload or a WhatsApp link on every procedure page, with a line on who reads it and that no diagnosis is given online.
Result: The patient can share the X-ray the moment they decide to.
Surgeon and hospital details on each page
Who does the procedure, where they operate, the consulting days, and the insurers and schemes accepted at each hospital.
Result: The family's practical questions are answered before the call.
A light build for older eyes and slow phones
Pages that load quickly on a mid-range phone on mobile data, with large text and buttons an older patient can read and press.
Result: An elderly patient can use the site without help.
Domain, hosting and logins in the clinic's name
The domain, hosting account and site administration registered to the clinic, with the access written down and handed over.
Result: Changing agency never takes the website with it.
Website enquiries counted against the baseline
Calls, WhatsApp messages and uploads from the site recorded and compared with the figure before launch.
Result: You know whether the new site brings consultations.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
What the page must show
What an orthopaedic clinic's procedure page must show before a family calls.
- Who operates, and their registration
- Name, photograph, degree, fellowship and medical council registration of the surgeon who does this procedure. Families compare surgeons before they compare clinics.
- The hospitals used and the insurance taken there
- List each hospital where the surgery happens, the insurers and TPAs accepted, and government schemes if empanelled. Say who at the clinic helps with pre-authorisation.
- What decides the cost
- Explain the parts of the bill: implant, room category, days of stay and physiotherapy. Show figures only as far as your council's rules and the hospital allow, and check those rules first.
- The days in hospital and the weeks at home
- Describe admission, the first walk with support, discharge and physiotherapy in plain steps. Say that the surgeon sets each patient's plan.
- How to send an X-ray or MRI
- A WhatsApp button and an upload box, with a note on who replies and what happens next. Ask the patient to bring the original films and the CD to the visit.
- Access for patients on crutches
- Say whether the clinic is on the ground floor, has a lift, a ramp and parking near the door, and whether a wheelchair is available. Older patients check this first.
Who it is for
This is written for these orthopaedic clinics.
- Single-surgeon OPD clinics that operate at partner hospitals
- Joint replacement centres
- Sports injury and arthroscopy clinics
- Spine clinics
- Fracture and trauma clinics on highways and ring roads
- Paediatric orthopaedic practices
- Orthopaedic nursing homes and day-care surgery units
- Multi-surgeon bone and joint groups with branches
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for orthopaedic clinics
- 1
Assess
We look at where consultations come from, how fast WhatsApp reports get a reply, the Maps listing for each consulting address, and how many patients advised surgery went quiet.
- 2
Fix the reply
A named person for calls and WhatsApp, replies that offer a slot without diagnosing, and a register of every enquiry by condition.
- 3
Write the condition pages
Pages for knee, hip, shoulder, spine, fractures and sports injuries, with the surgeon, the hospitals and the report route on each.
- 4
Bring patients in
Maps, reviews asked at the right point in recovery, letters to referring GPs and physios, and ads for procedures where the surgeon has theatre time.
- 5
Follow up and measure
Calls to patients advised surgery and to those due for review, with the reason recorded for each, set against the baseline.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Kerur Pain Clinic
- Situation
- The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
- What we did
- Competitors mapped
- A website that answers the patient
- On-page and local search work
- Link building and technical fixes
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We are on Practo. Do we still need our own website?
Does the website need a Kannada, Marathi or Hindi version?
Our site looks fine on a computer. Why does speed on a phone matter?
Who should own the domain name?
Is an orthopaedic surgeon allowed to advertise?
Can we show a patient walking after a knee replacement?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
From the blog
Further reading for orthopaedic clinics.
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- 6 min read · 6 Oct 2026What a buyer checks before hiring a VAPT firmBefore a CISO or IT head lets an outside firm test their systems, they look for a sample report, named testers, a clear method and proof of similar work. Here is how to be ready.
- 6 min read · 3 Sept 2026How to get architecture projects: where commissions actually come fromArchitecture projects come from repeat clients, referrals, a portfolio that answers a client's questions, and patient follow-up. Decide which kind of project you want, then build for that one.
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.