Orthopaedic clinics · Pay per click advertising
Pay for the knee replacement enquiry, not the mattress shopper.
PPC advertising for an orthopaedic clinic is paying for a place at the top of Google when someone searches for a procedure or an injury you treat, and paying only for the click. GullySales picks the searches worth the money, blocks the ones that bring buyers of braces and calcium tablets, and counts which clicks became consultations.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for orthopaedic clinics
- SEO for orthopaedic clinics
- Local SEO for orthopaedic clinics
- Reputation management for orthopaedic clinics
- Review generation for orthopaedic clinics
- Content marketing for orthopaedic clinics
- Referral marketing for orthopaedic clinics
- Follow-up systems for orthopaedic clinics
- Video marketing for orthopaedic clinics
Sales and marketing for orthopaedic clinics, the overview.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For orthopaedic clinics
Where it usually goes wrong, and what we would do.
“'Orthopaedic' brings in mattress and shoe searches”
Orthopaedic mattress, pillow and slippers are large searches with nothing to do with a surgeon. Without a negative list the budget goes to shoppers.
“An ad promising pain relief is a liability”
Copy that says pain-free knees or no surgery needed is a result claim. Doctors' advertising rules and the platform's health policies both restrict it, so the ad sells the consultation instead.
“Clicks land on the homepage and the X-ray question is lost”
A family searching knee replacement cost lands on a page about the clinic's history. They wanted to know what decides the bill and how to send the X-ray.
What we do
What we deliver for orthopaedic clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Search lists built around procedures and injuries
Knee replacement, ACL reconstruction, fracture clinic and spine surgeon searches, grouped by procedure and by the surgeon who does it.
Result: Spend goes to searches from people who need what you treat.
A negative list for the trade's wasted clicks
Mattresses, pillows, braces, shoes, calcium tablets, home remedies, jobs and courses added as negatives before any money is spent, then checked against the search terms report.
Result: Fewer clicks from people who were never going to be patients.
Ad copy that sells the appointment
Wording about the surgeon's qualification, consulting days, insurers accepted and how to share reports, kept clear of outcome claims.
Result: Ads run without a line that troubles your council or the platform.
A landing page for each procedure advertised
A page for the procedure in the ad, covering the first consultation and what to bring, with a WhatsApp button for sending the X-ray.
Result: The click turns into a report received, not a bounce.
Call tracking on the clinic line
A call extension or a number shown only in ads, so calls the ads produced are counted apart from walk-ins and referrals.
Result: You know which calls the spend paid for.
Consultations from ads, against the baseline
Clicks followed through to booked OPD consultations and surgeries advised, compared with the figures recorded before the ads ran.
Result: You can tell an ad that brought a patient from one that brought a visitor.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
The searches worth paying for at a bone and joint clinic, and the ones to keep out.
- Procedure plus city, such as knee replacement surgeon in your city
- Bid, for procedures your surgeon has theatre time for. The family is comparing surgeons. Land on the procedure page with the surgeon, the hospitals used and how to send reports.
- Fresh injury searches: fracture clinic near me, sprain doctor open now
- Bid, with a call ad in a tight radius, only during hours the X-ray room is open. Pause it whenever nobody can see a fresh injury, or the calls ring out.
- Orthopaedic mattress, pillow, shoes, belt and knee cap
- Block. These are product shoppers. Add them as negatives on day one and read the search terms report for new ones, such as orthopaedic chair or slippers.
- Home remedies, exercises, pain oil and calcium tablets
- Block. Knee pain oil, back pain exercises and calcium tablets for bones are self-care searches. A useful article may reach them later; an ad will not.
- Bone setter and traditional massage searches
- Block. People looking for a traditional bone setter want exactly that and will not book a surgeon from an ad. Leave them out rather than argue with them in ad copy.
- Landing page, and which contacts to count
- Land on the procedure page with a call button and a WhatsApp link for the X-ray. Count a call to the clinic line, a report received or a booked consultation, never the click alone.
Who it is for
This is written for these orthopaedic clinics.
- Single-surgeon OPD clinics that operate at partner hospitals
- Joint replacement centres
- Sports injury and arthroscopy clinics
- Spine clinics
- Fracture and trauma clinics on highways and ring roads
- Paediatric orthopaedic practices
- Orthopaedic nursing homes and day-care surgery units
- Multi-surgeon bone and joint groups with branches
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for orthopaedic clinics
- 1
Assess
We look at where consultations come from, how fast WhatsApp reports get a reply, the Maps listing for each consulting address, and how many patients advised surgery went quiet.
- 2
Fix the reply
A named person for calls and WhatsApp, replies that offer a slot without diagnosing, and a register of every enquiry by condition.
- 3
Write the condition pages
Pages for knee, hip, shoulder, spine, fractures and sports injuries, with the surgeon, the hospitals and the report route on each.
- 4
Bring patients in
Maps, reviews asked at the right point in recovery, letters to referring GPs and physios, and ads for procedures where the surgeon has theatre time.
- 5
Follow up and measure
Calls to patients advised surgery and to those due for review, with the reason recorded for each, set against the baseline.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we bid on our surgeon's name?
Do call-only ads suit an orthopaedic clinic?
Our ads keep getting calls from physiotherapy students and job seekers. Why?
How do we know which calls came from Google Ads?
Is an orthopaedic surgeon allowed to advertise?
Can we show a patient walking after a knee replacement?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
From the blog
Further reading for orthopaedic clinics.
- 6 min read · 21 Sept 2026Google Ads vs outdoor advertising: capture demand or create it?Google Ads collects the demand that already exists. A hoarding creates the demand Google later collects, and then search takes the credit for it.
- 7 min read · 20 Jan 2026How to advertise a SaaS productBuy one event, a booked demo or an activated trial, and nothing else. Which channel produces it depends on whether your buyer already knows the category exists.
- 6 min read · 14 Jan 2026How to reduce wasted real estate advertising leadsMost wasted property leads are created on purpose, by creatives that hide the price and forms that ask nothing.
More for orthopaedic clinics
Everything else we would do for you.
- SEO for orthopaedic clinics
- Local SEO for orthopaedic clinics
- Reputation management for orthopaedic clinics
- Review generation for orthopaedic clinics
- Content marketing for orthopaedic clinics
- Referral marketing for orthopaedic clinics
- Follow-up systems for orthopaedic clinics
- Video marketing for orthopaedic clinics
- Website development for orthopaedic clinics
Or start from the overview: sales and marketing for orthopaedic clinics.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.