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Orthopaedic clinics · Content marketing

Answer 'do I really need surgery?' before the patient asks another doctor.

Content marketing for an orthopaedic clinic is writing plain answers to the questions patients ask about their joints, spine and injuries, from the first ache to the day they decide on treatment. GullySales turns your surgeon's answers in the OPD into articles and handouts, with every medical line checked by the surgeon.

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A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

A healthcare coordinator explains an appointment form to a visitor at a reception desk

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the free audit onward, choosing topics that match real search demand rather than guesses.

Also for orthopaedic clinics

Sales and marketing for orthopaedic clinics, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For orthopaedic clinics

Where it usually goes wrong, and what we would do.

  • “The surgeon answers the same questions in every OPD”

    Can I avoid surgery, how long in hospital, when can I climb stairs, is it safe at my age, will insurance pay. Nobody has written the answers down where a patient can find them.

  • “Health days are not content”

    A World Arthritis Day post with a stock skeleton tells a patient nothing. Your surgeon's answer on whether a knee cap helps or harms is something they forward to family.

  • “Content drifts into claims”

    Painless, permanent cure and walk the next day are claims a medical council may object to. Each piece says what is usual and that the surgeon decides for each patient.

What we do

What we deliver for orthopaedic clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A question list from your own OPD

    What patients and families ask at the counter, on the phone and on WhatsApp, collected from the front desk register and the surgeon's own list.

    Result: Content starts from real questions, not a calendar of health days.

  2. Answer articles checked by the surgeon

    Plain pieces such as 'Is my knee pain arthritis?' and 'Injection or surgery for a frozen shoulder?', drafted from the surgeon's spoken answers and corrected by him.

    Result: The answer a patient finds online sounds like the doctor they will meet.

  3. Handouts for the decision stage

    A printed and WhatsApp-ready sheet for patients advised surgery: preparing the home, what to bring on admission and the insurance papers needed.

    Result: The family plans the surgery with your sheet in hand.

  4. The most asked answers in the local language

    Key pieces written again in the language older patients read, by someone who speaks it, then checked by the surgeon.

    Result: A patient's parents can read the answer themselves.

  5. A next step at the end of every piece

    How to send an X-ray or MRI report and book a consultation, placed at the foot of each article and handout.

    Result: A reader with a question knows what to do with it.

  6. Content traced to consultations

    Which articles and handouts a patient read before calling, taken from the website and asked at the first visit.

    Result: You know which answers bring patients in.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Questions patients ask first

The questions a knee, back or sports patient asks, from the first ache to the decision.

'Is this just age, or is something wrong with my knee?'
An article on early knee arthritis: how it feels, what an X-ray adds and which changes are worth trying first. End with the signs that mean it is time to see the surgeon.
'My MRI says disc bulge. Do I need an operation?'
A spine piece explaining that the report and the examination are read together, and what decides surgery against physiotherapy. Invite the reader to send the report.
'When can my son play cricket after his ACL surgery?'
A sports-injury piece on the stages of rehab and who decides the return to play. Promise no dates; the surgeon and the physio set them for each player.
'Is a knee replacement safe at my father's age, with his diabetes?'
A piece on the checks before surgery, the physician's part and the questions to ask at the consultation. Write it for the son or daughter as much as for the patient.
'What do the hospital stay and the first weeks at home involve?'
A handout on admission day, walking with a frame, rails and a raised seat at home, and physiotherapy visits. Families plan leave from work around it.
'Will my insurance cover it, and what papers do I need?'
A page on cashless and reimbursement claims in general terms, the documents a TPA asks for and who at the clinic helps. Leave policy details to the insurer.

Who it is for

This is written for these orthopaedic clinics.

  • Single-surgeon OPD clinics that operate at partner hospitals
  • Joint replacement centres
  • Sports injury and arthroscopy clinics
  • Spine clinics
  • Fracture and trauma clinics on highways and ring roads
  • Paediatric orthopaedic practices
  • Orthopaedic nursing homes and day-care surgery units
  • Multi-surgeon bone and joint groups with branches

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for orthopaedic clinics

  1. 1

    Assess

    We look at where consultations come from, how fast WhatsApp reports get a reply, the Maps listing for each consulting address, and how many patients advised surgery went quiet.

  2. 2

    Fix the reply

    A named person for calls and WhatsApp, replies that offer a slot without diagnosing, and a register of every enquiry by condition.

  3. 3

    Write the condition pages

    Pages for knee, hip, shoulder, spine, fractures and sports injuries, with the surgeon, the hospitals and the report route on each.

  4. 4

    Bring patients in

    Maps, reviews asked at the right point in recovery, letters to referring GPs and physios, and ads for procedures where the surgeon has theatre time.

  5. 5

    Follow up and measure

    Calls to patients advised surgery and to those due for review, with the reason recorded for each, set against the baseline.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

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Our surgeon has no time to write. Who writes the content?
A writer interviews the surgeon on one topic at a time, between OPD sessions, and drafts from the recording. The surgeon reads and corrects every medical line, and nothing goes out in his name that he has not read.
Can our physiotherapist write the rehab pieces?
Yes, and she should, since she answers those questions all day. The surgeon checks anything that touches on surgery or medicines. Put her name and qualification on the pieces she writes.
Should we write in English or the local language?
Both, for the pieces older patients and their families read. Start with the most asked question in each language, written by someone who speaks it, rather than a machine translation the surgeon cannot check.
Is video better than articles for orthopaedic patients?
Each does a different job. A video shows how to get out of bed after a hip replacement; an article answers the insurance question someone wants to read twice. Several pieces work as both.
Is an orthopaedic surgeon allowed to advertise?
Within limits set by medical councils, which differ by state and change. Words such as best or painless, discounts and any promise of a result are the usual problems. We write pages and ads that describe the procedure and the surgeon's qualifications, and you check them against your own council's current rules before they go live.
Can we show a patient walking after a knee replacement?
Ask your council or adviser first. A video or photograph of a result works as a testimonial, and doctors' advertising rules restrict those. If it is allowed, take written consent for that specific use. We would sooner film the physio room and the surgeon explaining the stay.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for orthopaedic clinics.

All articles

More for orthopaedic clinics

Everything else we would do for you.

Closest to this: content and social

Also for orthopaedic clinics

Or start from the overview: sales and marketing for orthopaedic clinics.

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