Remodelling and home improvement contractors · Search engine optimisation
Win the search that names the room, the town and the cost.
SEO for a remodelling company decides who a homeowner finds when they search for a kitchen remodel in their town and what it costs. GullySales builds a page for each room and each town you work, and gets your own projects ranking instead of your Houzz profile.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Also for remodelling and home improvement contractors
- PPC ads for remodelling and home improvement contractors
- Lead generation for remodelling and home improvement contractors
- Digital marketing for remodelling and home improvement contractors
- Reputation management for remodelling and home improvement contractors
- Local SEO for remodelling and home improvement contractors
- Branding for remodelling and home improvement contractors
- Social media marketing for remodelling and home improvement contractors
- Content marketing for remodelling and home improvement contractors
Sales and marketing for remodelling and home improvement contractors, the overview.
For remodelling and home improvement contractors
Where it usually goes wrong, and what we would do.
“Cost is the search, and most remodellers refuse to answer it”
A homeowner types what a kitchen costs in their town months before calling anybody. A page giving a range and explaining what moves it earns the enquiry a photo gallery never does.
“Your directory profile outranks your own website for your own name”
Houzz and Angi rank easily and your site does not, so a homeowner who liked your work reads about you somewhere you pay for. Fixing that is cheaper than buying the same lead twice.
“A bathroom search ignores your kitchens”
Somebody planning a primary bath will not scroll a mixed gallery looking for one. Kitchens, baths, additions and basements each need a page carrying their own projects and their own range.
What we do
What we deliver for remodelling and home improvement contractors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page for every room you want to sell
Kitchens, primary baths, additions, basements and outdoor living, each with its own projects, its own cost range and the questions homeowners ask about that room.
Result: A bathroom search lands on bathrooms.
Town pages for the suburbs you actually build in
A page per town or county you serve, naming the neighbourhoods, the permit office and the jobs you have finished there, instead of one page listing thirty cities.
Result: You show up in the suburbs your crews can reach.
Cost ranges written to qualify rather than frighten
A range for each room with what moves it: the cabinetry level, whether plumbing gets relocated, structural work and the age of the house.
Result: Homeowners arrive knowing roughly what this costs.
Project pages built round the story of the job
Every finished project written up with what the homeowner wanted, what changed on site, how long it took and which budget band it sat in.
Result: A homeowner recognises their own house and their own problem.
The technical faults that keep galleries out of search
Heavy image files, missing headings and pages search engines cannot read properly, found and fixed so a photographed project can rank at all.
Result: The photography you paid for starts earning.
A monthly report by room and by town
Positions, visits and enquiries for each room page and each town page, set against the baseline recorded in the free audit.
Result: You can see which room is worth writing more about.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these remodelling and home improvement contractors.
- Kitchen and bath remodelling companies
- Design-build firms with an in-house designer
- Whole-home renovation contractors
- Additions, sunroom and basement finishing companies
- Showroom-based remodellers selling cabinetry and surfaces
- Exterior remodellers doing siding, windows and decks
- Ageing-in-place and accessibility specialists
- Custom homebuilders moving into remodelling
- Single-trade companies expanding into full remodels
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for remodelling and home improvement contractors
- 1
Assess
The free audit goes through last year's enquiries. How many became a consultation, how many became a design agreement, and what happened to all the rest?
- 2
Qualify earlier
A budget conversation on the phone, wording that is honest about what work in your market costs, and the design agreement explained before the visit.
- 3
Show the work
Project photography, room by room pages, and a portfolio a homeowner can browse by style and by budget.
- 4
Follow up for months
A written sequence for enquiries that are not ready, with a date against every one and nothing left to memory.
- 5
Go back to past clients
Completed projects contacted about the rooms still undone, and referrals asked for at handover instead of hoped for.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Houzeome Interior Design Studio
- Situation
- A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
- What we did
- A custom site build
- The studio's own photography
- One brand across the site
- Six project pages
- Result
- Six real projects published, each with its own detailed case-study page
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we publish prices?
How long before search brings us work?
How do we ask about budget without scaring people off?
Should we charge for design?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for remodelling and home improvement contractors
Everything else we would do for you.
- PPC ads for remodelling and home improvement contractors
- Lead generation for remodelling and home improvement contractors
- Digital marketing for remodelling and home improvement contractors
- Reputation management for remodelling and home improvement contractors
- Local SEO for remodelling and home improvement contractors
- Branding for remodelling and home improvement contractors
- Social media marketing for remodelling and home improvement contractors
- Content marketing for remodelling and home improvement contractors
- Email marketing for remodelling and home improvement contractors
Or start from the overview: sales and marketing for remodelling and home improvement contractors.