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GullySales

Senior living and home care agencies · Lead generation

Answer the Friday discharge call before the family rings the next number.

Lead generation for senior living and home care means catching the enquiry in the week a family stops coping, from a search, a directory or a discharge planner. GullySales makes sure somebody picks up, records the situation once, and tags where every enquiry came from.

A sorting hopper in a depot yard: a wide gold hopper on a steel frame, its throat splitting into three chutes that feed three floor bins, one heaped past its own spout, one half caught, one barely started

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

For senior living and home care agencies

Where it usually goes wrong, and what we would do.

  • Discharges cluster at the end of the week

    Hospitals send people home on Thursday and Friday. The call lands as your office is closing, and by Monday the mother has gone somewhere else.

  • A directory lead is already shared

    Two competitors have the same family before you finish reading the email. Tag it the moment it arrives, or you will never know what the fee bought.

  • The first call has to reach the payer question

    Private pay, a long-term care policy or a Medicaid application decide what you can offer. Ask early and gently, or you tour a family you cannot serve.

What we do

What we deliver for senior living and home care agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An intake sheet for the first ninety seconds

    How much help is needed, who is deciding, how it is being paid for, which hospital or rehab unit is involved, and the date the family has to move.

    Result: Nobody has to ring back to ask what was already said.

  2. Friday afternoon given a written rota

    A named person on late calls at the end of the week, able to book a tour or an assessment without waiting for a manager to return.

    Result: The hardest enquiry of the week reaches a person.

  3. Every enquiry tagged at the door

    Directory, search, paid advertisement, walk-in, hospital referral or a family who toured two years ago, recorded before anything else happens.

    Result: Last month's enquiries stop being a matter of opinion.

  4. Referral sources logged by name and unit

    The discharge planner, the rehab social worker or the elder law office behind each family, written against the enquiry rather than remembered.

    Result: You know whose relationship produced the move-in.

  5. A call plan for the weeks after a tour

    Who rings, in which week, and what they have to offer that the family did not already leave with, set down instead of left to memory.

    Result: Silence after a tour stops being the end of it.

  6. A monthly count of enquiries and what became of them

    Enquiries by source, time to the first human conversation, tours and assessments held, and starts of care, all against the audit baseline.

    Result: Occupancy is discussed with a number in front of you.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these senior living and home care agencies.

  • Assisted living communities
  • Memory care communities and dedicated dementia units
  • Independent living and active adult communities
  • Continuing care and life plan communities
  • Non-medical private duty home care agencies
  • Home care franchise locations marketing locally
  • Residential care homes and small board and care houses
  • Adult day programmes and respite providers
  • Providers running both a community and a home care arm

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for senior living and home care agencies

  1. 1

    Follow last month's enquiries

    The free audit call traces where each enquiry came from, how long it waited, whether a tour or an assessment happened, and what was said afterwards.

  2. 2

    Fix the first conversation

    Agreed overlap hours, a routine for Friday afternoon calls, and a record of every family with the detail they gave so nobody has to ask twice.

  3. 3

    Write what families actually ask

    Cost, staffing at night, caregiver consistency and what happens as needs change, written for the daughter reading it after her parents are asleep.

  4. 4

    Build the referral rhythm

    Named contacts at hospitals, rehabilitation units, attorneys and hospices, visited on a schedule, with every referral recorded against the person who sent it.

  5. 5

    Report on move-ins and hours

    A monthly report on enquiries, tours, assessments and starts of care against the baseline recorded before work began, with the directory spend set beside it.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study
  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we keep buying leads from the big directories?
Keep buying until you can see what they return. Tag every one from the first month and follow it through to a move-in or a start of care. Then put the referral fee beside what your own site and your discharge planners produced.
Who should take the first call?
Whoever answers fastest, with the clinical part handed straight on. Many providers have the situation recorded and the tour booked by one person, then their nurse rings about care needs. Where that line sits is agreed at the audit and written down.
Would your team be speaking to our families?
Only as far as you want. Many providers have us take the first call, record the situation and book the tour, then hand anything clinical or emotional to their own nurse or director. Others keep every family conversation in-house and use us for the follow-up schedule, the referral records and the reporting. The line is drawn in the audit and written down.
How do you handle health details?
Under the HIPAA policy you give us, with access limited to the people doing the work. What we are allowed to see is written into the engagement before anything starts. Where the safer answer is to keep a detail out of our systems altogether, we do that instead.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit