Decide each month whether the money goes to families or to hiring aides.

1. A month by month plan with the split written in

   What goes to search, ads, email, events and directory placements, and how much of the total is pointed at hiring rather than at families.

   Result: Every line has a decision behind it.

2. One named owner and a weekly slot

   The work given to a person rather than to a department, with a short list due each week and the drafting already done for them.

   Result: Marketing survives the week three families arrive at once.

3. Referral visits scheduled beside the advertising

   Discharge planner rounds, hospice liaison calls and attorney lunches planned in the same calendar as the ad spend, since both want the same person's hours.

   Result: Nobody chooses between visiting the hospital and posting online.

4. The holiday season prepared in September

   Adult children see a parent's decline over Thanksgiving and Christmas, so the pages, ads and emails for that fortnight are written and approved beforehand.

   Result: You are ready for the weeks that make families act.

5. Caregiver hiring run as its own campaign

   Separate advertising, an application answered within hours, and its own report, kept out of the numbers you use to judge family marketing.

   Result: Applicants stop being counted as enquiries.

6. One monthly report covering both sides

   Enquiries and move-ins on one page, applicants and hires on the next, each read against the baseline recorded at the audit.

   Result: You can move money between them with evidence.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• Hours that fit your day, agreed up front

  Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.