The mandate came out of a conversation at a wedding, not out of a pitch deck.

1. A profile built on announced transactions and sector coverage

   Registration, the sectors you cover, deal sizes and the transactions already in the public domain. Nothing live, nothing withdrawn, nothing the client has not agreed to.

   Result: A promoter and a fund partner both see the same verifiable record.

2. The monthly interview about how a process really runs

   An hour with you on the mechanics: what diligence uncovers, why valuations move between term sheet and closing, what a promoter should settle with their family first.

   Result: Writing a first-time seller cannot find anywhere else.

3. Sector notes with nothing live inside them

   Your reading of where consolidation is heading in a category, drawn from public filings and published transactions only.

   Result: Funds and family offices start the conversation by referring to your note.

4. A compliance read before every publication

   Each draft checked against live mandates and restricted lists, with a record kept of who cleared what and when.

   Result: An audit trail if anybody ever asks why a piece appeared that week.

5. Conference panels and closed promoter forums

   A speaker biography and two subjects offered to business family forums and industry bodies, where the audience owns companies rather than advises on them.

   Result: Conversations with owners who are years away from a process and will remember you.

6. Your directors given sectors of their own

   Profiles and sector notes for the directors and vice presidents, so coverage does not sit with one person.

   Result: Two processes can run at once without the same name on both.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.