Somebody reads you for six months before they ever write to you.

1. A profile stating your registration and your fee model

   Registration category and number, qualifications, and how you are paid, in the first screen. The required disclosures carried where they belong rather than in small type.

   Result: A reader who spent six months being suspicious can stop being suspicious about you.

2. The monthly interview about a conversation you keep having

   An hour with you on the question clients ask every week, usually about a decision they are afraid to get wrong.

   Result: Writing about the situations people are actually in, which is rare in this field.

3. Writing about process, with no product in it

   How a goal is turned into a number, what a review meeting covers, why the plan changes when a parent needs care. No fund, no scheme, no recommendation.

   Result: Material that survives a compliance read without being drained of meaning.

4. A standing list of what will never be published

   Returns, screenshots, client messages, anything identifying a household. Agreed once, written down, and applied to every draft.

   Result: No monthly argument about whether a particular post is allowed.

5. The compliance route agreed before the first draft

   Who reviews, in what order, how long they get, and what happens when they object. Built into the publishing calendar rather than bolted on.

   Result: Pieces go out on time instead of sitting in a reviewer's inbox for three weeks.

6. Your associates given readers of their own

   Profiles and writing for the planners in your team, so a household is not waiting for one diary.

   Result: A second adviser can take a first meeting without the enquiry going cold.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.