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Personal branding · Finance and legal

Your next brief comes from a chartered accountant who has read what you wrote.

Personal branding for a tax lawyer is the standing you hold with the chartered accountants and finance heads who decide, the day a notice lands, whose name to put in front of the client.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a tax lawyer is the standing you hold with the chartered accountants and finance heads who decide, the day a notice lands, whose name to put in front of the client. GullySales writes it with you and reports which matters arrived through it.

Also written for

Tax lawyer, Tax counsel, Indirect tax counsel.

Where this sits

For tax lawyers

Where it usually goes wrong, and what we would do.

  • “The client is not the one choosing you”

    A show cause notice reaches the company's accountant before it reaches anybody else. The accountant decides whether to answer it, and if it is going to counsel, which counsel. Your visibility problem is with accountants.

  • “Everybody writes about the same ruling on the same day”

    An order comes out and by evening there are forty summaries of it. The one that gets forwarded says what a garment exporter in Tirupur should now check in its own credit records, and almost nobody writes that one.

  • “Retainer work hides the gap until it does not”

    Five groups on retainer feels steady until one is sold and another brings tax in-house. Replacement work has to come from people who have heard of you, and building that takes longer than the notice period on a retainer.

  • “Direct and indirect tax are two reputations”

    The reader with a transfer pricing problem and the reader with a classification dispute are looking for different people. A profile claiming both without saying which you argue reads as neither.

What we do

What we deliver for tax lawyers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile written for a finance head

    Enrolment particulars, the forums you appear before, the kinds of dispute you take, and whether you advise as well as argue. Plain about what you do not do.

    Result: The accountant weighing whether to bring you in can answer the client's question about who you are.

  2. One hour of your time

    A call about a matter that turned on something small, or the argument the department keeps running and how it is met. The writing comes out of that hour.

    Result: Analysis in your own language, produced without you giving up a Sunday.

  3. Notes that say what to do, not what was held

    Short pieces on a change in procedure, a recurring departmental position or a filing trap, aimed at the person who has to act rather than at another lawyer.

    Result: An accountant forwards your note to a client, with your name still on it.

  4. The rooms where accountants sit

    A biography and a topic list put in front of study circles, trade associations and industry chambers that run tax sessions for their members.

    Result: You meet the people who hand out your name, in a room they came to for something else.

  5. A record that outlasts the retainer

    Committee roles, the sectors you have argued in and your speaking history, kept current rather than reconstructed when it is needed.

    Result: When a retainer ends, replacement enquiries have somewhere to come from.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for tax lawyers

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can I write about a matter I argued?
Once the order is public, and without presenting it as proof of what the next client will get. The Bar Council restricts advertising and soliciting work, and the line between commentary and a success claim is where this goes wrong. Have your State Bar Council or your compliance adviser tell you where that line sits now, because it is your enrolment.
Everyone posts tax updates. Why would mine be read?
Because most updates summarise the order and stop there. The ones that travel say what a particular kind of business should now check in its own books, which is something you know and a copywriter does not. That is the entire reason for the regular interview, and without your hour there is nothing to write from. If your retainers already fill the year and you would refuse a new matter anyway, do not buy this yet.
What does this cost?
There is no list price. We read your brief and talk to you about where your matters come from today and how fast they are answered. The fee is then put in writing and split between our time, any media spend and production costs. If your firm's website is the weaker link, we will say that instead.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Finance and legal

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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