Personal branding · Finance and legal
Your next brief comes from a chartered accountant who has read what you wrote.
Personal branding for a tax lawyer is the standing you hold with the chartered accountants and finance heads who decide, the day a notice lands, whose name to put in front of the client. GullySales writes it from an hour a month with you and reports which matters arrived through it.
In one paragraph
Personal branding for a tax lawyer is the standing you hold with the chartered accountants and finance heads who decide, the day a notice lands, whose name to put in front of the client. GullySales writes it from an hour a month with you and reports which matters arrived through it.
Also written for
Tax lawyer, Tax counsel, Indirect tax counsel.
Where this sits
For tax lawyers
Where it usually goes wrong, and what we would do.
“The client is not the one choosing you”
A show cause notice reaches the company's accountant before it reaches anybody else. The accountant decides whether to answer it, and if it is going to counsel, which counsel. Your visibility problem is with accountants.
“Everybody writes about the same ruling on the same day”
An order comes out and by evening there are forty summaries of it. The one that gets forwarded says what a garment exporter in Tirupur should now check in its own credit records, and almost nobody writes that one.
“Retainer work hides the gap until it does not”
Five groups on retainer feels steady until one is sold and another brings tax in-house. Replacement work has to come from people who have heard of you, and building that takes longer than the notice period on a retainer.
“Direct and indirect tax are two reputations”
The reader with a transfer pricing problem and the reader with a classification dispute are looking for different people. A profile claiming both without saying which you argue reads as neither.
What we do
What we deliver for tax lawyers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile written for a finance head
Enrolment particulars, the forums you appear before, the kinds of dispute you take, and whether you advise as well as argue. Plain about what you do not do.
Result: The accountant weighing whether to bring you in can answer the client's question about who you are.
One hour, once a month
A call about a matter that turned on something small, or the argument the department keeps running and how it is met. The month's writing comes out of that hour.
Result: Analysis in your own language, produced without you giving up a Sunday.
Notes that say what to do, not what was held
Short pieces on a change in procedure, a recurring departmental position or a filing trap, aimed at the person who has to act rather than at another lawyer.
Result: An accountant forwards your note to a client, with your name still on it.
The rooms where accountants sit
A biography and a topic list put in front of study circles, trade associations and industry chambers that run tax sessions for their members.
Result: You meet the people who hand out your name, in a room they came to for something else.
A record that outlasts the retainer
Committee roles, the sectors you have argued in and your speaking history, kept current rather than reconstructed when it is needed.
Result: When a retainer ends, replacement enquiries have somewhere to come from.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for tax lawyers
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can I write about a matter I argued?
Everyone posts tax updates. Why would mine be read?
What does this cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Finance and legal
Personal branding for the rest of the finance and legal.
- Chartered accountants
- Company secretaries
- Corporate and commercial lawyers
- Financial advisers and planners
- Insurance advisers and agents
- Intellectual property lawyers
- Investment bankers
- Lawyers and advocates
- Loan and mortgage consultants
- Mediators and arbitrators
- Mutual fund distributors
- Tax and GST consultants
- Wealth managers and investment advisers
Or start from personal branding.