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Personal branding · Finance and legal

A founder takes the investor's word, then checks whether you are real.

Personal branding for a corporate lawyer is the record a founder, a general counsel or an investor finds when your name is put forward for a transaction or a panel seat.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a corporate lawyer is the record a founder, a general counsel or an investor finds when your name is put forward for a transaction or a panel seat. GullySales writes and runs it in your own words, from a call, inside the limits your Bar Council sets.

Also written for

Corporate lawyer, In-house counsel, Commercial lawyer.

Where this sits

For corporate and commercial lawyers

Where it usually goes wrong, and what we would do.

  • “You are recommended by people who cannot vouch for the detail”

    An investor tells a founder to use you for the term sheet. The founder looks you up to decide whether your fee is defensible to a board, and finds a firm page listing eleven partners with the same paragraph under each.

  • “Panels are filled from a shortlist somebody has to defend”

    Empanelment with a bank, an insurer or a public sector buyer runs on a form and a committee. The member arguing for you needs something to point at beyond the firm's letterhead.

  • “In-house counsel are building for a different buyer”

    If you sit inside a company, your market is not clients. It is the board deciding whether legal reports to the chief executive, and the search consultant who will ring about a general counsel seat three years from now.

  • “The firm's marketing may already own your name”

    Large firms run partner profiles centrally and control what a partner publishes. Find out what you are permitted to do before you pay anybody, because half of this may already be somebody else's job.

What we do

What we deliver for corporate and commercial lawyers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A partner profile a board will read

    Your biography rewritten around the kinds of transaction you lead, the sectors you know and the year you were enrolled. Deal detail only where it is already public and the client has agreed in writing.

    Result: The general counsel checking you before a panel meeting has something to circulate.

  2. The call

    About an hour, on a clause that keeps getting negotiated badly or a regulatory change your clients have not noticed yet. That conversation becomes the writing.

    Result: Commentary in your voice, without you writing at one in the morning after a closing.

  3. Notes on the changes your clients will feel

    Short pieces on an amendment, a filing deadline or a new requirement, written for a finance head rather than for another lawyer.

    Result: A chief financial officer searching the change arrives at your explanation and your name.

  4. The record an empanelment form asks for

    A consistent biography, a current photograph, reported matters where they are public, and the association and committee roles you hold, kept in one place.

    Result: The next panel application takes an evening instead of a fortnight of chasing your own history.

  5. Credit that stays with the team

    Associates named on the work they did, so the practice is not one partner's diary and the client is not buying you alone.

    Result: A matter moves to your team without the client asking who these people are.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for corporate and commercial lawyers

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our firm has a marketing team. Where does this fit?
Ask them first. Many firms own partner profiles, control the letterhead and run a sign-off process, and there is no sense paying twice for the same page. What central teams rarely have time for is the individual writing drafted from a partner's own words, which is the part we do.
What are we allowed to publish about a deal?
Only what is already public and what the client has agreed to, and even then the Bar Council's restrictions on advertising and soliciting apply to you. We keep to the transaction type, the sector and your role, never to a value or a result. Have your firm's compliance partner or your State Bar Council confirm it, because the enrolment is yours.
I am in-house. What am I buying?
Standing, not enquiries. The work is the profile a search consultant reads, the commentary a board member sees, and a record that makes you a candidate for a general counsel seat rather than a name on an org chart. If the hour is not there, or you are content where you are for the next five years, this is not urgent and we will say so.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Finance and legal

Personal branding for the rest of the finance and legal.

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Your next practical step

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Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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