Personal branding · Finance and legal
A founder takes the investor's word, then checks whether you are real.
Personal branding for a corporate lawyer is the record a founder, a general counsel or an investor finds when your name is put forward for a transaction or a panel seat. GullySales writes and runs it in your own words, from a monthly call, inside the limits your Bar Council sets.
In one paragraph
Personal branding for a corporate lawyer is the record a founder, a general counsel or an investor finds when your name is put forward for a transaction or a panel seat. GullySales writes and runs it in your own words, from a monthly call, inside the limits your Bar Council sets.
For corporate and commercial lawyers
Where it usually goes wrong, and what we would do.
“You are recommended by people who cannot vouch for the detail”
An investor tells a founder to use you for the term sheet. The founder looks you up to decide whether your fee is defensible to a board, and finds a firm page listing eleven partners with the same paragraph under each.
“Panels are filled from a shortlist somebody has to defend”
Empanelment with a bank, an insurer or a public sector buyer runs on a form and a committee. The member arguing for you needs something to point at beyond the firm's letterhead.
“In-house counsel are building for a different buyer”
If you sit inside a company, your market is not clients. It is the board deciding whether legal reports to the chief executive, and the search consultant who will ring about a general counsel seat three years from now.
“The firm's marketing may already own your name”
Large firms run partner profiles centrally and control what a partner publishes. Find out what you are permitted to do before you pay anybody, because half of this may already be somebody else's job.
What we do
What we deliver for corporate and commercial lawyers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A partner profile a board will read
Your biography rewritten around the kinds of transaction you lead, the sectors you know and the year you were enrolled. Deal detail only where it is already public and the client has agreed in writing.
Result: The general counsel checking you before a panel meeting has something to circulate.
The monthly call
About an hour, on a clause that keeps getting negotiated badly or a regulatory change your clients have not noticed yet. That conversation becomes the month's writing.
Result: Commentary in your voice, without you writing at one in the morning after a closing.
Notes on the changes your clients will feel
Short pieces on an amendment, a filing deadline or a new requirement, written for a finance head rather than for another lawyer.
Result: A chief financial officer searching the change arrives at your explanation and your name.
The record an empanelment form asks for
A consistent biography, a current photograph, reported matters where they are public, and the association and committee roles you hold, kept in one place.
Result: The next panel application takes an evening instead of a fortnight of chasing your own history.
Credit that stays with the team
Associates named on the work they did, so the practice is not one partner's diary and the client is not buying you alone.
Result: A matter moves to your team without the client asking who these people are.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for corporate and commercial lawyers
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Our firm has a marketing team. Where does this fit?
What are we allowed to publish about a deal?
I am in-house. What am I buying?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Finance and legal
Personal branding for the rest of the finance and legal.
- Chartered accountants
- Company secretaries
- Financial advisers and planners
- Insurance advisers and agents
- Intellectual property lawyers
- Investment bankers
- Lawyers and advocates
- Loan and mortgage consultants
- Mediators and arbitrators
- Mutual fund distributors
- Tax and GST consultants
- Tax lawyers
- Wealth managers and investment advisers
Or start from personal branding.