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GullySales

Personal branding · Finance and legal

A founder takes the investor's word, then checks whether you are real.

Personal branding for a corporate lawyer is the record a founder, a general counsel or an investor finds when your name is put forward for a transaction or a panel seat. GullySales writes and runs it in your own words, from a monthly call, inside the limits your Bar Council sets.

In one paragraph

Personal branding for a corporate lawyer is the record a founder, a general counsel or an investor finds when your name is put forward for a transaction or a panel seat. GullySales writes and runs it in your own words, from a monthly call, inside the limits your Bar Council sets.

Also written for

Corporate lawyer, In-house counsel, Commercial lawyer.

Where this sits

For corporate and commercial lawyers

Where it usually goes wrong, and what we would do.

  • You are recommended by people who cannot vouch for the detail

    An investor tells a founder to use you for the term sheet. The founder looks you up to decide whether your fee is defensible to a board, and finds a firm page listing eleven partners with the same paragraph under each.

  • Panels are filled from a shortlist somebody has to defend

    Empanelment with a bank, an insurer or a public sector buyer runs on a form and a committee. The member arguing for you needs something to point at beyond the firm's letterhead.

  • In-house counsel are building for a different buyer

    If you sit inside a company, your market is not clients. It is the board deciding whether legal reports to the chief executive, and the search consultant who will ring about a general counsel seat three years from now.

  • The firm's marketing may already own your name

    Large firms run partner profiles centrally and control what a partner publishes. Find out what you are permitted to do before you pay anybody, because half of this may already be somebody else's job.

What we do

What we deliver for corporate and commercial lawyers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A partner profile a board will read

    Your biography rewritten around the kinds of transaction you lead, the sectors you know and the year you were enrolled. Deal detail only where it is already public and the client has agreed in writing.

    Result: The general counsel checking you before a panel meeting has something to circulate.

  2. The monthly call

    About an hour, on a clause that keeps getting negotiated badly or a regulatory change your clients have not noticed yet. That conversation becomes the month's writing.

    Result: Commentary in your voice, without you writing at one in the morning after a closing.

  3. Notes on the changes your clients will feel

    Short pieces on an amendment, a filing deadline or a new requirement, written for a finance head rather than for another lawyer.

    Result: A chief financial officer searching the change arrives at your explanation and your name.

  4. The record an empanelment form asks for

    A consistent biography, a current photograph, reported matters where they are public, and the association and committee roles you hold, kept in one place.

    Result: The next panel application takes an evening instead of a fortnight of chasing your own history.

  5. Credit that stays with the team

    Associates named on the work they did, so the practice is not one partner's diary and the client is not buying you alone.

    Result: A matter moves to your team without the client asking who these people are.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, then reported every month against it.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for corporate and commercial lawyers

  1. 1

    Work out whether this is even your bottleneck

    The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The monthly rhythm

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Our firm has a marketing team. Where does this fit?
Ask them first. Many firms own partner profiles, control the letterhead and run a sign-off process, and there is no sense paying twice for the same page. What central teams rarely have time for is the individual writing drafted from a partner's own words, which is the part we do.
What are we allowed to publish about a deal?
Only what is already public and what the client has agreed to, and even then the Bar Council's restrictions on advertising and soliciting apply to you. We keep to the transaction type, the sector and your role, never to a value or a result. Have your firm's compliance partner or your State Bar Council confirm it, because the enrolment is yours.
I am in-house. What am I buying?
Standing, not enquiries. The work is the profile a search consultant reads, the commentary a board member sees, and a record that makes you a candidate for a general counsel seat rather than a name on an org chart. If the hour a month is not there, or you are content where you are for the next five years, this is not urgent and we will say so.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit