Personal branding · Finance and legal
Nobody notices the secretarial work until a penalty notice arrives.
Personal branding for a company secretary is the visibility of a member whose work is invisible when it is done properly. It stays inside the limits the institute sets on advertising by members in practice. GullySales writes and runs it from one conversation a month, with your approval on every piece.
In one paragraph
Personal branding for a company secretary is the visibility of a member whose work is invisible when it is done properly. It stays inside the limits the institute sets on advertising by members in practice. GullySales writes and runs it from one conversation a month, with your approval on every piece.
Also written for
Company secretary, CS, Compliance professional.
Where this sits
For company secretaries
Where it usually goes wrong, and what we would do.
“Two readers, and they want different things”
A promoter hunting a practising company secretary wants somebody who answers the phone on the last day of filing. A board hunting its next company secretary wants somebody who will tell a chairman no. One profile has to do both jobs.
“The search happens at eleven at night, after a notice”
An adjudication notice from the registrar reaches a finance manager who has never handled one. They search by the problem, not by the profession, and they ring whoever explains it best.
“Your referrers are chartered accountants and lawyers”
Secretarial audit and registrar work arrives from professionals who do not do it themselves. They look you up before passing the name on, because their own client relationship is riding on it.
“What a practising member may publish is not obvious”
The institute has guidelines on advertisement and solicitation by members in practice, and they are narrower than a professional feed implies. It is your certificate of practice, so the institute's own guidance decides, not an agency.
What we do
What we deliver for company secretaries.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile that states membership and practice plainly
Membership and certificate of practice details, the certifications you sign, the sectors you work with. No adjectives the guidelines would question.
Result: A promoter and a nomination committee can both check you against the institute's register in a minute.
The monthly interview about the filing that went wrong
An hour with you on a form that everybody gets wrong, or a board process that unravelled. The mistakes are the useful material, and they identify nobody. If September and March make that hour impossible, do not buy this; spend it on filing software instead.
Result: Writing that reads like somebody who has filed, not somebody who has read.
Plain notes on what a notice is actually asking for
What the registrar wants, in what order, and what happens if the reply is late. Written for a finance manager at midnight, not for a fellow professional.
Result: The first enquiry of the week arrives from somebody who found the answer under your name.
Chapter and study circle sessions
A speaker note and two subjects offered to your chapter and to the accounting bodies whose members refer this work to you.
Result: Referrals from professionals who have now watched you work through a problem.
A board-facing biography for the employed role
A separate version written for a nomination committee or a search consultant, covering governance experience rather than filing volume.
Result: You are considered for a listed company role without rewriting your history each time.
Your associates credited on what they prepare
The people who draft your certifications named on the explanatory writing they contribute to.
Result: A practice that can grow past one signatory.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for company secretaries
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a practising company secretary allowed to publish like this?
I am employed, not in practice. Is this different?
Can I write about a client's compliance failure?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Finance and legal
Personal branding for the rest of the finance and legal.
- Chartered accountants
- Corporate and commercial lawyers
- Financial advisers and planners
- Insurance advisers and agents
- Intellectual property lawyers
- Investment bankers
- Lawyers and advocates
- Loan and mortgage consultants
- Mediators and arbitrators
- Mutual fund distributors
- Tax and GST consultants
- Tax lawyers
- Wealth managers and investment advisers
Or start from personal branding.