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Personal branding · Finance and legal

Nobody notices the secretarial work until a penalty notice arrives.

Personal branding for a company secretary is the visibility of a member whose work is invisible when it is done properly.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a company secretary is the visibility of a member whose work is invisible when it is done properly. It stays inside the limits the institute sets on advertising by members in practice. GullySales writes and runs it from a conversation with you, with your approval on every piece.

Also written for

Company secretary, CS, Compliance professional.

Where this sits

For company secretaries

Where it usually goes wrong, and what we would do.

  • “Two readers, and they want different things”

    A promoter hunting a practising company secretary wants somebody who answers the phone on the last day of filing. A board hunting its next company secretary wants somebody who will tell a chairman no. One profile has to do both jobs.

  • “The search happens at eleven at night, after a notice”

    An adjudication notice from the registrar reaches a finance manager who has never handled one. They search by the problem, not by the profession, and they ring whoever explains it best.

  • “Your referrers are chartered accountants and lawyers”

    Secretarial audit and registrar work arrives from professionals who do not do it themselves. They look you up before passing the name on, because their own client relationship is riding on it.

  • “What a practising member may publish is not obvious”

    The institute has guidelines on advertisement and solicitation by members in practice, and they are narrower than a professional feed implies. It is your certificate of practice, so the institute's own guidance decides, not an agency.

What we do

What we deliver for company secretaries.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that states membership and practice plainly

    Membership and certificate of practice details, the certifications you sign, the sectors you work with. No adjectives the guidelines would question.

    Result: A promoter and a nomination committee can both check you against the institute's register in a minute.

  2. The interview about the filing that went wrong

    An hour with you on a form that everybody gets wrong, or a board process that unravelled. The mistakes are the useful material, and they identify nobody. If September and March make that hour impossible, do not buy this; spend it on filing software instead.

    Result: Writing that reads like somebody who has filed, not somebody who has read.

  3. Plain notes on what a notice is actually asking for

    What the registrar wants, in what order, and what happens if the reply is late. Written for a finance manager at midnight, not for a fellow professional.

    Result: The first enquiry of the week arrives from somebody who found the answer under your name.

  4. Chapter and study circle sessions

    A speaker note and two subjects offered to your chapter and to the accounting bodies whose members refer this work to you.

    Result: Referrals from professionals who have now watched you work through a problem.

  5. A board-facing biography for the employed role

    A separate version written for a nomination committee or a search consultant, covering governance experience rather than filing volume.

    Result: You are considered for a listed company role without rewriting your history each time.

  6. Your associates credited on what they prepare

    The people who draft your certifications named on the explanatory writing they contribute to.

    Result: A practice that can grow past one signatory.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for company secretaries

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is a practising company secretary allowed to publish like this?
The institute's guidelines restrict advertisement and solicitation by members in practice, and they cover what may sit on a website and on a professional profile. The position is reviewed from time to time, so confirm the current one with the institute or your own compliance adviser before anything goes out. GullySales approves nothing and clears nothing; the certificate of practice is yours.
I am employed, not in practice. Is this different?
Very. Your readers are a nomination committee and a search consultant, and your employer's code decides what you may say about the company at all. Get that permission in writing first. Send us the policy with your brief and we will work inside it.
Can I write about a client's compliance failure?
Not in any way that identifies them, and frequently not at all. Where a penalty order is already on the public record you can discuss the order itself, the way a journal would, without attaching yourself to the company.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Finance and legal

Personal branding for the rest of the finance and legal.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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