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Personal branding · Finance and legal

The enquiry arrives at ten at night, with a notice attached to it.

Personal branding for a tax or GST consultant is the visibility of the person a worried trader rings when a departmental notice lands: who you are, what you handle, and how you explain a demand.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a tax or GST consultant is the visibility of the person a worried trader rings when a departmental notice lands: who you are, what you handle, and how you explain a demand. GullySales puts that in place from an interview with you, scheduled clear of your filing weeks.

Also written for

Tax consultant, GST consultant, Tax practitioner.

Where this sits

For tax and GST consultants

Where it usually goes wrong, and what we would do.

  • “A notice is the whole demand channel”

    Nobody goes looking for a GST consultant while things are calm. A mismatch intimation reaches a trader in Chickpet, and the next twenty minutes decide who gets the work.

  • “Filing is a commodity, the notice is not”

    Portals sell monthly returns at a price that pays for nothing. The reply to a demand, the appeal, the reconciliation nobody wants to touch: that is bought on the person.

  • “Every practitioner posts the same budget summary”

    On the first of February an identical slide appears in every group by lunchtime. A trader remembers the person who explained, a week later, what it did to his own working capital.

  • “Your reputation is local and spoken”

    Work travels through a market association, a builder's accountant, a neighbour in the same line of trade. Your name plus your town is a real search, and most practitioners have never looked at what it returns.

What we do

What we deliver for tax and GST consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile written for somebody holding a notice

    What you handle, which departments and forums you appear before, how quickly you respond. Your qualification stated exactly as it is, because the letters matter to the reader.

    Result: A frightened trader can tell in one screen whether you are the right person to ring.

  2. The interview, never near the twentieth

    An hour with you in the quiet fortnight, about the notices arriving this season and what people keep getting wrong.

    Result: Material without a single call during a filing week.

  3. Explainers on what a notice is actually asking

    Each common intimation, in order: what the department is querying, what to collect, how long you have. Nothing that tells a reader their own case will succeed.

    Result: Search traffic from people with a live problem rather than from other practitioners.

  4. Your name plus your town, taken seriously

    Your Google listing, the local directories, and the bio page a neighbour lands on when they are handed your number.

    Result: The referral from the next shop finds you instead of somebody with the same surname.

  5. Sessions for a market or trade association

    A short talk to a traders' association or a market committee, arranged twice a year, with the handout written for people who did not attend.

    Result: Forty businesses in one line of trade all hear your explanation on the same evening.

  6. The juniors who draft your replies, named

    Profiles for the assistants who prepare the reconciliations and the submissions, with the areas they handle.

    Result: Routine matters can be given to a name the client already recognises.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for tax and GST consultants

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
I am also a member of an institute or enrolled with a bar. Does that restrict me?
Yes, and it decides most of this. A chartered accountant in practice, an advocate and an unenrolled tax practitioner sit under different rules on advertising and solicitation, and the strictest one that applies to you governs. Ask your institute or bar association, because the registration at stake is yours.
Can I say I got a demand dropped?
No. An outcome claim is the first line a disciplinary complaint quotes, and it tells a reader nothing about whether your reasoning fits their case. Write about what the provision requires and let that do the work.
Will this bring bigger clients, or just more small filings?
It depends entirely on what you publish, which is why the subject list is agreed before anything is drafted. Write about notices and appeals and you hear from people with a problem worth paying for. Write about deadlines and you get price shoppers. The first conversation settles that list before a fee is quoted. If volume filing is the practice you want, do not buy this. Another junior and a cheaper portal licence will earn more than we will.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Finance and legal

Personal branding for the rest of the finance and legal.

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Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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