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Personal branding · Finance and legal

A founder filing a first trademark cannot tell you apart from a filing portal.

Personal branding for an intellectual property lawyer separates a registered practitioner from the online filing services a founder finds first.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for an intellectual property lawyer separates a registered practitioner from the online filing services a founder finds first. GullySales builds that presence around what you prosecute and what you argue, drafted from a regular conversation, with no claim about outcomes and nothing published until your own compliance check has passed it.

Also written for

IP lawyer, Trademark attorney, Patent attorney.

Where this sits

For intellectual property lawyers

Where it usually goes wrong, and what we would do.

  • “Filing looks like a commodity until something goes wrong”

    The founder who filed through a website for a few thousand rupees comes back two years later with an examination report and an opposition. By then they are looking for a person, and the website has no person.

  • “Two of your buyers do not speak the same language”

    A brand manager wants to know whether the name is safe to print on packaging. An engineering head wants to know whether the specification holds up. Writing that satisfies one reads as noise to the other.

  • “Your registration is a credential nobody can see”

    Enrolment as an advocate and registration as a patent agent are separate things, and clients do not know the difference exists. A profile that does not say which you hold leaves you judged against somebody who holds neither.

  • “Foreign associate work does not come from search”

    If your filings arrive from firms in the United States or Europe, your problem sits in delegate lists, committee seats and who remembers meeting you at a conference. An Indian search ranking will not touch it.

What we do

What we deliver for intellectual property lawyers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that states the qualification plainly

    Enrolment, patent agent registration where you hold it, the technical degree behind it, and the offices and forums you appear before. Written without a claim about success.

    Result: A founder comparing you with a filing website can see what the difference buys them.

  2. The interview

    An hour on a recent objection, a refusal you got overturned or the mistake founders keep making at the filing stage. Everything published that month is drafted from it.

    Result: Writing that sounds like you, produced without a single evening of your own.

  3. Answers to what people search after a notice

    Plain pieces on what an examination report asks for, what an opposition involves, what a cease and desist letter does and does not mean. Never advice on a live matter.

    Result: The caller already knows the shape of the problem, so the first conversation is about their facts.

  4. The record other lawyers refer from

    Reported matters where they are public, the subjects you speak on, and a biography kept current for association panels and conference organisers.

    Result: A general practice advocate holding a trademark dispute knows who to hand it to.

  5. Material the associate network can circulate

    A capability note and a current biography written for a foreign firm's India desk, saying what you handle yourself and what you refer out.

    Result: Somebody picking an Indian agent from a list has more than a firm name to go on.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for intellectual property lawyers

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can I publish the matters I have won?
Only the facts already on the public record, and without any suggestion that you will repeat them. The Bar Council restricts advertising and soliciting work, and a case list presented as a success record is where lawyers get into difficulty. Have your State Bar Council or your own compliance adviser confirm what you may show before it goes up, because it is your enrolment and your patent agent registration at stake, and we clear nothing on your behalf.
Most of my work comes from abroad. Is this useful?
Less than you would hope. Instructing firms choose from association contacts, conference meetings and whoever they used last time, and none of that moves with an Indian search result. What does travel is a current biography and a capability note the India desk can pass around, which is a much smaller piece of work than the full programme.
How long before the founders find me?
The profile works within weeks. Anybody given your name can confirm who you are, which is the smaller half of the job. Ranking for what a founder types takes months and competes against filing portals that advertise, so we record where your enquiries come from before starting and report against that figure. None of it happens without your hour, and without the hour the budget belongs elsewhere.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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