Personal branding · Finance and legal
A founder filing a first trademark cannot tell you apart from a filing portal.
Personal branding for an intellectual property lawyer separates a registered practitioner from the online filing services a founder finds first. GullySales builds that presence around what you prosecute and what you argue, drafted from a monthly conversation, with no claim about outcomes and nothing published until your own compliance check has passed it.
In one paragraph
Personal branding for an intellectual property lawyer separates a registered practitioner from the online filing services a founder finds first. GullySales builds that presence around what you prosecute and what you argue, drafted from a monthly conversation, with no claim about outcomes and nothing published until your own compliance check has passed it.
For intellectual property lawyers
Where it usually goes wrong, and what we would do.
“Filing looks like a commodity until something goes wrong”
The founder who filed through a website for a few thousand rupees comes back two years later with an examination report and an opposition. By then they are looking for a person, and the website has no person.
“Two of your buyers do not speak the same language”
A brand manager wants to know whether the name is safe to print on packaging. An engineering head wants to know whether the specification holds up. Writing that satisfies one reads as noise to the other.
“Your registration is a credential nobody can see”
Enrolment as an advocate and registration as a patent agent are separate things, and clients do not know the difference exists. A profile that does not say which you hold leaves you judged against somebody who holds neither.
“Foreign associate work does not come from search”
If your filings arrive from firms in the United States or Europe, your problem sits in delegate lists, committee seats and who remembers meeting you at a conference. An Indian search ranking will not touch it.
What we do
What we deliver for intellectual property lawyers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile that states the qualification plainly
Enrolment, patent agent registration where you hold it, the technical degree behind it, and the offices and forums you appear before. Written without a claim about success.
Result: A founder comparing you with a filing website can see what the difference buys them.
The interview, once a month
An hour on a recent objection, a refusal you got overturned or the mistake founders keep making at the filing stage. Everything published that month is drafted from it.
Result: Writing that sounds like you, produced without a single evening of your own.
Answers to what people search after a notice
Plain pieces on what an examination report asks for, what an opposition involves, what a cease and desist letter does and does not mean. Never advice on a live matter.
Result: The caller already knows the shape of the problem, so the first conversation is about their facts.
The record other lawyers refer from
Reported matters where they are public, the subjects you speak on, and a biography kept current for association panels and conference organisers.
Result: A general practice advocate holding a trademark dispute knows who to hand it to.
Material the associate network can circulate
A capability note and a current biography written for a foreign firm's India desk, saying what you handle yourself and what you refer out.
Result: Somebody picking an Indian agent from a list has more than a firm name to go on.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for intellectual property lawyers
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can I publish the matters I have won?
Most of my work comes from abroad. Is this useful?
How long before the founders find me?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
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