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GullySales

Personal branding · Finance and legal

The policy is bought online now, so what you sell is the claim.

Personal branding for an insurance adviser is the visibility of the person a family rings when they have to claim. That matters most in a trade whose reputation was set by other people's mis-selling. GullySales writes and runs it from a monthly conversation, inside the approvals your insurer requires.

In one paragraph

Personal branding for an insurance adviser is the visibility of the person a family rings when they have to claim. That matters most in a trade whose reputation was set by other people's mis-selling. GullySales writes and runs it from a monthly conversation, inside the approvals your insurer requires.

Also written for

Insurance adviser, Insurance agent, LIC agent, Insurance broker, Insurance advisor.

Where this sits

For insurance advisers and agents

Where it usually goes wrong, and what we would do.

  • The term plan went online and took the easy sale with it

    A thirty-year-old compares premiums on an aggregator and buys in eleven minutes. They did not need you for that. They will need somebody the night a hospital wants a pre-authorisation approved.

  • You are carrying somebody else's mis-selling

    Every prospect has a relative who was sold an endowment policy as a fixed deposit. That conversation happened long before you arrived, and nothing in a brochure answers it.

  • An agent's advertisement is not the agent's to approve

    Material naming an insurer or a product generally needs that insurer's sign-off and has to carry the prescribed registration details. The regulator's rules on advertisements by agents and intermediaries are specific, and a breach puts your licence at risk.

  • The money is in renewals, and lapses happen in silence

    A policy that stops in year three costs you more than a new case earns. Nobody rings to say they have stopped paying, and by the time you notice it is a revival conversation.

What we do

What we deliver for insurance advisers and agents.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile carrying your licence details and who you represent

    Your registration, whether you are tied to one insurer or act as a broker, and the lines you actually handle. Stated the way the rules require rather than the way a brochure would.

    Result: A family checking you before handing over a proposal form sees a licensed person, not a phone number.

  2. The monthly interview about a claim you handled

    An hour with you on a claim that was queried and what it took to settle. Names and amounts stay out of it on the call itself.

    Result: The one story in this trade that a reader will actually finish.

  3. Explainers on what a claim really needs

    Which documents a hospital asks for, what a query letter means, how long a reimbursement takes, what a nominee has to produce. No product mentioned anywhere.

    Result: People find you while researching a claim and remember you when they buy.

  4. The insurer approval route built into the calendar

    Anything naming an insurer or a product goes through their compliance team first, with the time for it allowed in the schedule.

    Result: Nothing published that your insurer would ask you to withdraw.

  5. A note the family keeps with the policy

    A one-page written record of what is covered, who to ring and what to bring, prepared for the nominee rather than the policyholder.

    Result: The family calls you first instead of calling a helpline.

  6. Your name findable during a hospital admission

    Your listing, your bio page and your contact details kept current, because the search that matters happens in a waiting room.

    Result: A client's brother-in-law finds you at the moment he needs to.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, then reported every month against it.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for insurance advisers and agents

  1. 1

    Work out whether this is even your bottleneck

    The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The monthly rhythm

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Am I even allowed to advertise as an agent?
In general terms the regulator restricts advertisements by agents and intermediaries. Material referring to an insurer or a product usually needs that insurer's approval and has to carry the prescribed registration details, and claims about benefits are controlled. The rules are revised, so your insurer's compliance team gives you the current position before anything is published. It is your licence, and nobody outside the regulator and your insurer can sign it off.
Can I put a claim settlement story on my profile?
Not with the family named, not with the amount, and not without their written consent alongside your insurer's view. The version that works is the process: which documents the hospital wanted, how long the queries ran, what you did on the family's behalf.
Will this bring cases, or only respect?
Both take time, and we report them separately so you can tell them apart. In the early months the change you notice is that people who were referred to you stop hesitating. New enquiries from something you published come later, and if your renewal book is already full the audit will say to leave this alone.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit