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GullySales

Personal branding · Finance and legal

Your name gets passed on by a banker, then checked in ninety seconds.

Personal branding for a chartered accountant is the visibility of the member whose name is on the referral, kept inside the advertising limits the profession sets for members in practice. GullySales writes and runs it from a monthly conversation, and everything reaches you before it is published.

In one paragraph

Personal branding for a chartered accountant is the visibility of the member whose name is on the referral, kept inside the advertising limits the profession sets for members in practice. GullySales writes and runs it from a monthly conversation, and everything reaches you before it is published.

Also written for

Chartered accountant, CA, Cost accountant, Accounting professional.

Where this sits

For chartered accountants

Where it usually goes wrong, and what we would do.

  • The referral came from a banker or a lawyer, and it is fragile

    A founder raising a round is handed two names by an investor. Both get searched that evening. The one with an empty profile is quietly dropped, and nobody ever tells you it happened.

  • Compliance work is being quoted at prices you will not meet

    Return filing and bookkeeping are sold by portals at a monthly figure. A valuation, a due diligence or a restructuring is bought on the member, and that is what the writing is for.

  • What a member in practice may publish is narrower than the feed suggests

    The profession's ethics code restricts advertising and soliciting clients, and the Council's guidance on websites and social media has been revised more than once. Members who post like marketers are gambling with their certificate of practice.

  • For six weeks a year you disappear

    Nothing gets written between the tax audit deadline and the annual return rush, and the pipeline goes quiet in January because of it. The calendar has to be built around that, not in spite of it.

What we do

What we deliver for chartered accountants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile stated the way the code allows

    Membership number, firm registration, qualifications and the areas you practise in, written plainly. No superlatives, no client list, no claim about an outcome.

    Result: A founder or a banker checking you finds the facts, and finds them matching the institute's own records.

  2. The monthly interview, scheduled around the audit calendar

    An hour with you on a question promoters keep asking or a change you have had to explain twenty times. Recorded heavily in June and July so that November is already covered.

    Result: Material that keeps appearing while you are buried in filings.

  3. Explanations of a change in law, written as information

    What a notification actually does to a private limited company, in language a promoter follows. Nothing that invites the reader to engage you, nothing that promises a saving.

    Result: A piece a banker can forward at the moment they pass your name on.

  4. Branch and study circle sessions

    A speaker note, a current photograph and two subjects you can take at short notice for a branch programme or a study circle.

    Result: Matters from other members who are sending work outside their own practice area.

  5. Your listings kept in agreement with each other

    The firm page, your bio and the professional directories that apply, checked line by line so qualifications and practice areas match everywhere.

    Result: No stale entry contradicting what you told the client in the meeting.

  6. Partners and managers in the frame

    Named pieces from the partners who lead indirect tax, audit and transaction work, so the firm is not one signature.

    Result: A manager who can take a first meeting without a partner in the room.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, then reported every month against it.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for chartered accountants

  1. 1

    Work out whether this is even your bottleneck

    The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The monthly rhythm

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Does ICAI allow a chartered accountant to do this at all?
The institute's code restricts advertising and solicitation by members in practice, and its guidance sets out what may appear on a website or a professional profile and in what form. That position has changed before and can change again. Ask the institute or your firm's ethics contact before anything is published, because it is your certificate of practice at risk and nobody outside the institute can clear it.
Can we write that we saved a client a large amount of tax?
No. Outcome claims and client names are precisely what the restrictions are aimed at, and the reader learns nothing from them anyway. Set out what the provision does and let them work out that you understand it.
Most of our work comes from existing clients and their friends.
That is the healthiest pipeline there is, and it is the one this protects. When a client recommends you, the next person searches, and what they find is the only part you do not currently control. But a full practice does not need this. If you are turning matters away, put the fee into a manager who can take a first meeting without you in the room.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit