Personal branding · Finance and legal
Your name gets passed on by a banker, then checked in ninety seconds.
Personal branding for a chartered accountant is the visibility of the member whose name is on the referral, kept inside the advertising limits the profession sets for members in practice. GullySales writes and runs it from a monthly conversation, and everything reaches you before it is published.
In one paragraph
Personal branding for a chartered accountant is the visibility of the member whose name is on the referral, kept inside the advertising limits the profession sets for members in practice. GullySales writes and runs it from a monthly conversation, and everything reaches you before it is published.
Also written for
Chartered accountant, CA, Cost accountant, Accounting professional.
Where this sits
For chartered accountants
Where it usually goes wrong, and what we would do.
“The referral came from a banker or a lawyer, and it is fragile”
A founder raising a round is handed two names by an investor. Both get searched that evening. The one with an empty profile is quietly dropped, and nobody ever tells you it happened.
“Compliance work is being quoted at prices you will not meet”
Return filing and bookkeeping are sold by portals at a monthly figure. A valuation, a due diligence or a restructuring is bought on the member, and that is what the writing is for.
“What a member in practice may publish is narrower than the feed suggests”
The profession's ethics code restricts advertising and soliciting clients, and the Council's guidance on websites and social media has been revised more than once. Members who post like marketers are gambling with their certificate of practice.
“For six weeks a year you disappear”
Nothing gets written between the tax audit deadline and the annual return rush, and the pipeline goes quiet in January because of it. The calendar has to be built around that, not in spite of it.
What we do
What we deliver for chartered accountants.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile stated the way the code allows
Membership number, firm registration, qualifications and the areas you practise in, written plainly. No superlatives, no client list, no claim about an outcome.
Result: A founder or a banker checking you finds the facts, and finds them matching the institute's own records.
The monthly interview, scheduled around the audit calendar
An hour with you on a question promoters keep asking or a change you have had to explain twenty times. Recorded heavily in June and July so that November is already covered.
Result: Material that keeps appearing while you are buried in filings.
Explanations of a change in law, written as information
What a notification actually does to a private limited company, in language a promoter follows. Nothing that invites the reader to engage you, nothing that promises a saving.
Result: A piece a banker can forward at the moment they pass your name on.
Branch and study circle sessions
A speaker note, a current photograph and two subjects you can take at short notice for a branch programme or a study circle.
Result: Matters from other members who are sending work outside their own practice area.
Your listings kept in agreement with each other
The firm page, your bio and the professional directories that apply, checked line by line so qualifications and practice areas match everywhere.
Result: No stale entry contradicting what you told the client in the meeting.
Partners and managers in the frame
Named pieces from the partners who lead indirect tax, audit and transaction work, so the firm is not one signature.
Result: A manager who can take a first meeting without a partner in the room.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for chartered accountants
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Does ICAI allow a chartered accountant to do this at all?
Can we write that we saved a client a large amount of tax?
Most of our work comes from existing clients and their friends.
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Finance and legal
Personal branding for the rest of the finance and legal.
- Company secretaries
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- Mutual fund distributors
- Tax and GST consultants
- Tax lawyers
- Wealth managers and investment advisers
Or start from personal branding.