Personal branding · Finance and legal
An arbitrator is proposed, not hired, and the other side may strike the name.
Personal branding for an arbitrator or mediator is the record that lets one party's counsel propose your name and the other side accept it without a fight. GullySales builds that record from a monthly conversation, keeping it to what an appointment turns on: your sectors, your panel seats and how promptly you close.
In one paragraph
Personal branding for an arbitrator or mediator is the record that lets one party's counsel propose your name and the other side accept it without a fight. GullySales builds that record from a monthly conversation, keeping it to what an appointment turns on: your sectors, your panel seats and how promptly you close.
For mediators and arbitrators
Where it usually goes wrong, and what we would do.
“Both sides hold a veto”
Counsel for the claimant suggests three names. The respondent's counsel strikes the two they can find nothing about. Being unknown is not neutral here, it is a reason to be struck off the list.
“Institutions fill panels from paperwork”
A panel committee works from a form: sittings, sectors, qualifications, languages, availability. If yours is two years out of date you are not considered, and nobody writes to tell you.
“What you publish can be raised against you”
A view on a question that later comes before you is something a party may point at in a challenge. This is the one profession here where writing more is not automatically safer, and where choosing the subject is most of the job.
“Retired judges and practising counsel want the same seat”
A party choosing between a former judge and a serving advocate is weighing authority against availability. Whichever you are, the thing no listing reveals is how quickly you close a matter.
What we do
What we deliver for mediators and arbitrators.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A record built for a panel form
Sittings by sector, qualifications, languages, the institutions you are empanelled with and your current availability, held in one place and kept current.
Result: The next panel application takes an evening rather than a fortnight of reconstruction.
An hour on procedure, not on parties
An hour on a procedural problem you meet again and again, or how you handle a party that will not produce documents. Nothing touching a live matter, and nobody sits that hour for you.
Result: Writing that shows how you run a hearing, without a word of anything confidential.
Subjects chosen so nothing returns at you
We agree in advance what you write about and what you leave alone, with procedure and conduct in and contested questions of substantive law out.
Result: A body of work a party's counsel can read without finding a ground to challenge you.
Visibility with the people who propose names
A biography and a subject list put in front of the litigation teams, in-house counsel and institutions that make appointments.
Result: Your name reaches the person drafting the list of three.
The work outside the hearing room, recorded
Speaking at institutional conferences, training sessions for young counsel, committee work and rules drafting, written down as it happens rather than remembered when a panel form asks.
Result: A public record that grows without a fresh effort every year.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for mediators and arbitrators
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Does publishing risk a challenge to my appointment?
Is soliciting appointments even permitted?
One law firm appoints me most of the time. Should I care?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Finance and legal
Personal branding for the rest of the finance and legal.
- Chartered accountants
- Company secretaries
- Corporate and commercial lawyers
- Financial advisers and planners
- Insurance advisers and agents
- Intellectual property lawyers
- Investment bankers
- Lawyers and advocates
- Loan and mortgage consultants
- Mutual fund distributors
- Tax and GST consultants
- Tax lawyers
- Wealth managers and investment advisers
Or start from personal branding.