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Personal branding · Finance and legal

An arbitrator is proposed, not hired, and the other side may strike the name.

Personal branding for an arbitrator or mediator is the record that lets one party's counsel propose your name and the other side accept it without a fight.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for an arbitrator or mediator is the record that lets one party's counsel propose your name and the other side accept it without a fight. GullySales builds that record from a regular conversation, keeping it to what an appointment turns on: your sectors, your panel seats and how promptly you close.

Also written for

Mediator, Arbitrator, ADR professional.

Where this sits

For mediators and arbitrators

Where it usually goes wrong, and what we would do.

  • “Both sides hold a veto”

    Counsel for the claimant suggests three names. The respondent's counsel strikes the two they can find nothing about. Being unknown is not neutral here, it is a reason to be struck off the list.

  • “Institutions fill panels from paperwork”

    A panel committee works from a form: sittings, sectors, qualifications, languages, availability. If yours is two years out of date you are not considered, and nobody writes to tell you.

  • “What you publish can be raised against you”

    A view on a question that later comes before you is something a party may point at in a challenge. This is the one profession here where writing more is not automatically safer, and where choosing the subject is most of the job.

  • “Retired judges and practising counsel want the same seat”

    A party choosing between a former judge and a serving advocate is weighing authority against availability. Whichever you are, the thing no listing reveals is how quickly you close a matter.

What we do

What we deliver for mediators and arbitrators.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A record built for a panel form

    Sittings by sector, qualifications, languages, the institutions you are empanelled with and your current availability, held in one place and kept current.

    Result: The next panel application takes an evening rather than a fortnight of reconstruction.

  2. An hour on procedure, not on parties

    An hour on a procedural problem you meet again and again, or how you handle a party that will not produce documents. Nothing touching a live matter, and nobody sits that hour for you.

    Result: Writing that shows how you run a hearing, without a word of anything confidential.

  3. Subjects chosen so nothing returns at you

    We agree in advance what you write about and what you leave alone, with procedure and conduct in and contested questions of substantive law out.

    Result: A body of work a party's counsel can read without finding a ground to challenge you.

  4. Visibility with the people who propose names

    A biography and a subject list put in front of the litigation teams, in-house counsel and institutions that make appointments.

    Result: Your name reaches the person drafting the list of three.

  5. The work outside the hearing room, recorded

    Speaking at institutional conferences, training sessions for young counsel, committee work and rules drafting, written down as it happens rather than remembered when a panel form asks.

    Result: A public record that grows without a fresh effort every year.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for mediators and arbitrators

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Does publishing risk a challenge to my appointment?
It can, which is why subject selection comes before anything else. A published view on a contested question of law is something a party may raise when they want you off a matter, and the tests for justifiable doubts are not ours to apply. Take the subject list to your own counsel or to the institution you sit with before a word of it goes out.
Is soliciting appointments even permitted?
Advertising and soliciting work are restricted by the Bar Council for advocates, and institutions add conduct rules of their own. What we write is descriptive and educational, never a pitch for an appointment, and the enrolment at risk if that line is crossed is yours. Confirm the current position with your State Bar Council or the institution before publication.
One law firm appoints me most of the time. Should I care?
Yes. Repeat appointments from a single source raise a disclosure question, and a narrow source is a fragile one. Widening the set of people who know your name is the point of this. If your sitting schedule cannot hold an hour for the interview, or you are near the end of your practice and content with the flow, spend the money elsewhere.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Finance and legal

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