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Personal branding · Healthcare

A family picks a paediatrician in the first six weeks and keeps them for a decade.

Personal branding for a paediatrician works on a very narrow window.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a paediatrician works on a very narrow window. In the weeks after a birth a parent picks the doctor they will ring at two in the morning for the next ten years. GullySales writes that from a call with you and keeps it inside what your council allows.

Also written for

Paediatrician, Child specialist, Neonatologist, Pediatrician.

Where this sits

For paediatricians

Where it usually goes wrong, and what we would do.

  • “The decision is made once, by somebody who has not slept”

    A first-time mother in the second week chooses on the discharge summary, a neighbour's name and whatever her phone shows at three in the morning. After the first vaccination visit she stops looking.

  • “Parents search the symptom and panic”

    A rash, a temperature of thirty-nine, a baby who will not feed. What they find is a forum from another country and an article about a disease their child does not have, and they reach your clinic already frightened.

  • “Your referral comes from the obstetrician, not from parents”

    For a neonatologist and for most first appointments, the name is given by the woman's gynaecologist or by the maternity ward. That relationship is your distribution and it is entirely invisible online.

  • “Vaccination schedules hold families, and nothing holds the ones who move”

    A family shifting to another part of the city starts the search again, and so does a family whose child is now twelve. Neither of them looks up the clinic they used to visit.

What we do

What we deliver for paediatricians.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile written for a frightened new parent

    Qualifications, registration, clinic timings, what to do outside them, and whether you handle newborn follow-up yourself. No claims, no superlatives.

    Result: A mother awake at three can tell whether you are the person to call and when you will answer.

  2. A call with you before anything is written

    What parents have been bringing in and what they worried about needlessly. Everything written comes from that call, and nobody else can give it.

    Result: Your reassurance on record, without you writing after an evening clinic.

  3. Plain answers to the two o'clock searches

    When a fever needs to be seen, what a rash after a vaccine means, how much a newborn should feed. Educational, with no claim about any child's outcome.

    Result: A parent finds a paediatrician's answer before they find a forum.

  4. The schedule, written where parents look

    The immunisation schedule set out by age, with what each visit involves and what to expect afterwards, in language a tired parent can follow.

    Result: Families keep the appointments instead of postponing the ones they do not understand.

  5. The obstetric relationship made visible

    A short note and a current biography for the gynaecologists and maternity units that hand out your name, with what you take on for newborns.

    Result: The name given at discharge is yours more often, and the parent has somewhere to check it.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for paediatricians

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Am I allowed to publish photographs of children I have treated?
Not without written consent from the parent, not where the child can be identified, and never in a way that suggests a result. The National Medical Commission's conduct regulations and your state council restrict advertising, testimonials and identifiable patient material, and children raise the stakes further. Ask your own council or association before anything is published, because the registration at risk is yours.
My clinic is full every evening. Why bother?
Perhaps you should not. A fuller evening clinic is not the gain here; a practice that survives a move across the city is. If the present queue suits you and nothing about your location is changing, spend the money on appointment handling and go home earlier.
What do you need from me?
An hour of your time on a call, plus your corrections before anything is published. Parents can tell a paediatrician's reassurance from a health website's, which is why that hour is not negotiable. If it cannot be found, do not buy this.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Healthcare

Personal branding for the rest of the healthcare.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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