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Personal branding · Healthcare

A surgeon's chit brings you this patient and tells you nothing about the next one.

Personal branding for a physiotherapist works on the half of the practice that does not arrive on a surgeon's referral slip: the back that has hurt for a year, and the family checking your name before letting you into the house.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a physiotherapist works on the half of the practice that does not arrive on a surgeon's referral slip: the back that has hurt for a year, and the family checking your name before letting you into the house. GullySales writes it with you, and reports the enquiries that did not come from a doctor.

Also written for

Physiotherapist, Sports physiotherapist, Rehabilitation specialist.

Where this sits

For physiotherapists

Where it usually goes wrong, and what we would do.

  • “One surgeon's chamber is not a practice”

    If most of your patients come from a single orthopaedic surgeon, the work ends the day he retires, shifts hospitals or puts a physiotherapist on his own payroll. That is a distribution problem before it is a marketing one.

  • “The public does not know what your degree is”

    Patients confuse physiotherapy with massage, with a gym trainer's advice and with the machine sold at the chemist. A postgraduate qualification means nothing to somebody comparing you against a man who will come home for half the fee.

  • “Home visits are chosen on trust, not convenience”

    Letting a stranger into the house to handle an elderly parent is decided after the family searches your name. They find a directory entry with three lines and no photograph.

  • “Patients stop when the pain stops, not when they are better”

    Session four is when the knee feels fine and attendance collapses. The same patient is back in eight months. A written explanation of why the protocol runs its full course is worth more than a new enquiry.

What we do

What we deliver for physiotherapists.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that explains the qualification

    Your degree, your registration where your state requires it, the conditions you treat, whether you visit homes, and what equipment you use.

    Result: One page a family can read before they call, with your qualification and home-visit terms stated.

  2. A short interview, between patients

    A call on a case that took longer than expected or the advice people ignore every single time, at the intervals we agree in writing. That conversation is where the writing comes from and it has to be yours.

    Result: Instruction in your own words, without you writing after a day of hands-on work.

  3. Writing the problem, not the profession

    What six weeks after a knee replacement looks like, why back pain returns, what a frozen shoulder needs and for how long. Educational, with no promise of recovery.

    Result: Plain pages on back pain, knee replacement recovery and frozen shoulder, written for the person searching rather than for a surgeon.

  4. Adherence built into the material

    Home exercise notes and a plain explanation of why the protocol continues past the point where pain stops, given at the session where people drop out.

    Result: A printed explanation in the patient's hand at the session where people usually stop coming.

  5. The referral base widened

    A short note and a current biography for orthopaedic surgeons, neurologists, sports clinics and the front desks that actually hand out the chits.

    Result: A current biography and note sitting on the desks of the chambers you want to be known in.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for physiotherapists

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Am I under advertising restrictions too?
You are moving into a regulated position and it varies by state. Physiotherapists are being brought under the allied and healthcare professions framework with state councils, and registration and conduct rules stand at different stages in different states. We keep everything educational, without recovery claims or patient testimonials, and you should confirm with your own state council or association what applies to you now.
Can I show a patient's progress video?
Only with written consent, only where the patient cannot be identified, and without any suggestion that the next person will do the same. Recovery claims are the quickest route to a complaint, and the consent has to be recorded rather than assumed because somebody smiled at the camera.
I have no time between patients. How does this work?
A short interview at the intervals we agree in writing, and your corrections on the drafts. You talk rather than write, which is the only version of this that suits a practice full of hands-on sessions. If that time cannot be found, this is not the right thing to buy and we will tell you so in the first conversation.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Healthcare

Personal branding for the rest of the healthcare.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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