Personal branding · Healthcare
A surgeon's chit brings you this patient and tells you nothing about the next one.
Personal branding for a physiotherapist works on the half of the practice that does not arrive on a surgeon's referral slip: the back that has hurt for a year, and the family checking your name before letting you into the house. GullySales writes it from an hour a month with you, and reports the enquiries that did not come from a doctor.
In one paragraph
Personal branding for a physiotherapist works on the half of the practice that does not arrive on a surgeon's referral slip: the back that has hurt for a year, and the family checking your name before letting you into the house. GullySales writes it from an hour a month with you, and reports the enquiries that did not come from a doctor.
Also written for
Physiotherapist, Sports physiotherapist, Rehabilitation specialist.
Where this sits
For physiotherapists
Where it usually goes wrong, and what we would do.
“One surgeon's chamber is not a practice”
If most of your patients come from a single orthopaedic surgeon, the work ends the day he retires, shifts hospitals or puts a physiotherapist on his own payroll. That is a distribution problem before it is a marketing one.
“The public does not know what your degree is”
Patients confuse physiotherapy with massage, with a gym trainer's advice and with the machine sold at the chemist. A postgraduate qualification means nothing to somebody comparing you against a man who will come home for half the fee.
“Home visits are chosen on trust, not convenience”
Letting a stranger into the house to handle an elderly parent is decided after the family searches your name. They find a directory entry with three lines and no photograph.
“Patients stop when the pain stops, not when they are better”
Session four is when the knee feels fine and attendance collapses. The same patient is back in eight months. A written explanation of why the protocol runs its full course is worth more than a new enquiry.
What we do
What we deliver for physiotherapists.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile that explains the qualification
Your degree, your registration where your state requires it, the conditions you treat, whether you visit homes, and what equipment you use.
Result: A family choosing who to let in has something to read before they call.
One hour, between patients
A monthly call on a case that took longer than expected or the advice people ignore every single time. That hour is where the writing comes from and it has to be yours.
Result: Instruction in your own words, without you writing after a day of hands-on work.
Writing the problem, not the profession
What six weeks after a knee replacement looks like, why back pain returns, what a frozen shoulder needs and for how long. Educational, with no promise of recovery.
Result: The patient with a year of back pain finds a physiotherapist rather than an advertisement for a massage.
Adherence built into the material
Home exercise notes and a plain explanation of why the protocol continues past the point where pain stops, given at the session where people drop out.
Result: Fewer patients vanishing at session four and reappearing at month eight.
The referral base widened
A short note and a current biography for orthopaedic surgeons, neurologists, sports clinics and the front desks that actually hand out the chits.
Result: More than one chamber sending you work.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for physiotherapists
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Kerur Pain Clinic
- Situation
- The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
- What we did
- Competitors mapped
- A website that answers the patient
- On-page and local search work
- Link building and technical fixes
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Am I under advertising restrictions too?
Can I show a patient's progress video?
I have no time between patients. How does this work?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Healthcare
Personal branding for the rest of the healthcare.
- Cardiologists
- Clinic owners and hospital administrators
- Dentists and orthodontists
- Dermatologists and cosmetologists
- Doctors and consultant physicians
- Fitness trainers and personal trainers
- Gynaecologists and obstetricians
- Neurologists
- Nutritionists and dietitians
- Paediatricians
- Psychiatrists
- Psychologists and therapists
- Surgeons
Or start from personal branding.