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Personal branding · Healthcare

Your patient is working out whether seeing you ends up on a record somewhere.

Personal branding for a psychiatrist reaches somebody researching in private, sometimes for a family member who has not agreed to come, and weighing whether medication and a file are worth it.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a psychiatrist reaches somebody researching in private, sometimes for a family member who has not agreed to come, and weighing whether medication and a file are worth it. GullySales drafts it from a single hour with you, and puts the privacy questions on the page before anything about conditions.

Also written for

Psychiatrist, Mental health physician.

Where this sits

For psychiatrists

Where it usually goes wrong, and what we would do.

  • “The reader has told nobody they are reading”

    They search in a private window, clear the history and do not save the number. Nothing about that reader behaves like an ordinary enquiry, and nothing about it appears in the usual way work gets counted.

  • “The family is the one making the appointment”

    A father ringing about a son who will not leave his room. A wife asking whether her husband can be brought in against his wishes. They want to know what happens if he refuses, and no clinic page answers that.

  • “Medication is the fear, and the reason for the delay”

    They have read that it is for life, that it changes who you are, that stopping is impossible. Two years go past. What shortens those two years is a psychiatrist's plain account of what a first prescription is and how it gets reviewed.

  • “Your referrers are people who cannot prescribe”

    Therapists, physicians and college counsellors send the cases that need medical management, and they send them to somebody whose writing suggests they will be conservative about it.

What we do

What we deliver for psychiatrists.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that answers the privacy question first

    Qualifications, registration, what gets recorded, who may see it, whether you consult online and how confidentiality works. Placed before anything about conditions.

    Result: Somebody reading in secret has the one answer that decides whether they ring.

  2. The hour on what kept people away

    What patients said they had put off coming in for this month, or the misunderstanding about treatment that surfaces in every first session. That hour is the material, and nobody can stand in for it.

    Result: Your words on the page, without you writing after a day of consultations.

  3. Writing for the person who has not come yet

    What a first consultation involves, how long it takes, what happens when somebody refuses to attend, what a medication review looks like. Educational, with no promise of any result.

    Result: The gap between the first search and the first appointment gets shorter.

  4. A note for the people who refer

    What you take on, how you work alongside a therapist who is already seeing the person, and how you hand back. Sent to counsellors, physicians and colleges.

    Result: Referrals arrive with the therapy already in place rather than instead of it.

  5. Workplace and college talks, handled carefully

    A biography and a subject list for employers, schools and colleges that run sessions, with the talk written as teaching rather than as a route to your clinic.

    Result: You are in the room before anybody in it needs an appointment.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for psychiatrists

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can I use a patient's story if they agree to it?
Be very careful. The National Medical Commission's conduct regulations and your state council restrict advertising, testimonials and identifiable patient material, and in mental health the consent itself is harder to treat as freely given. We write about conditions and about treatment in general terms, never about a person. Confirm the position with your own council or association before publication, because the registration is yours.
Will writing publicly bring the wrong enquiries?
Some of them, yes. Crisis messages arrive at night on whatever channel is open, so you need a stated position on what you do not handle through a website and where somebody in danger should go instead. That line goes into the profile before anything else is published.
What is the time commitment?
One hour on a call, then reading the drafts. A reader in this position judges tone more than content, so a copywriter's version of your voice does more damage here than on any other page we write. If the hour is not there, do not start.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Healthcare

Personal branding for the rest of the healthcare.

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