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Personal branding · Healthcare

Your reader has told nobody yet, and your writing is the only sample they get.

Personal branding for a psychologist is unusual: the reader decides whether to trust you by reading you, before any consultation exists.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a psychologist is unusual: the reader decides whether to trust you by reading you, before any consultation exists. GullySales builds that from a regular conversation, with your qualification stated plainly in a field where not every title is regulated.

Also written for

Psychologist, Therapist, Counsellor, Psychotherapist, Counselor.

Where this sits

For psychologists and therapists

Where it usually goes wrong, and what we would do.

  • “Fit is decided before contact, by reading”

    Somebody opens four therapists' pages and picks the one who sounds least likely to judge them. No other profession here is chosen that way, which makes your own sentences the sample.

  • “Anybody may call themselves a counsellor”

    Clinical psychology has a registration behind it and much of the counselling market does not. The reader cannot see the difference, and a page that skips the qualification leaves them guessing.

  • “The awkward questions are the ones nobody publishes”

    What it costs, how many sessions, whether it can be online, whether their parents will be told, what happens if they cry. Pages that skip all five are why somebody puts it off another month.

  • “Public writing is a clinical decision as well as a commercial one”

    Self-disclosure has consequences in the room. Some approaches treat a therapist's public presence as something to keep minimal, and if that is your position then this is the wrong purchase and no agency should argue you out of it.

What we do

What we deliver for psychologists and therapists.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that states the qualification and the approach

    Your degree, your registration where you hold one, your supervision, the ages and difficulties you work with, and the ones you do not. Fee and session length included.

    Result: Somebody weighing four names can tell what you are qualified for and what an hour with you costs.

  2. The hour that makes it yours

    A call on what people came in with, or the thing everybody misunderstands about how therapy works. Everything published is drafted from it.

    Result: Writing in your own voice, which in this field is the whole demonstration.

  3. The awkward questions answered on the page

    How long it takes, what happens in the first session, confidentiality and its limits, what applies when somebody is under eighteen, and what you do when therapy is not the right answer.

    Result: The reader who has been hesitating for six months books, because the unknowns are gone.

  4. A boundary written down before it is tested

    What you will and will not discuss publicly, how you handle a client who replies to a post, and where somebody in crisis should go instead of your inbox.

    Result: A public presence that does not follow you into the room.

  5. Where the referrals come from

    A note for psychiatrists, physicians, schools and employee assistance programmes on what you take, the ages you see and how you work alongside medication.

    Result: Referred clients arrive knowing why they were sent to you and not to a doctor.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for psychologists and therapists

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What am I allowed to call myself?
That depends on your qualification and it is not uniform. Clinical psychologists are registered with the Rehabilitation Council of India, while counsellor and therapist are used by people with very different training, and the position has been changing. Get your own registering body or professional association to confirm the title you may use before it goes on a page, because the consequence falls on you.
Can I write about a client if I disguise the details?
We do not, and we would advise against it. Composite cases are hard to keep genuinely unidentifiable, clients read their therapist's writing, and a client who recognises herself has been harmed by a marketing decision. Everything is written about the work in general terms instead.
My practice is already full. Should I still do this?
Probably not this year. A waitlist is a pricing and capacity question before it is a visibility one. It matters when you want to change the kind of work you get, and if the hour is not available the writing will read like everybody else's and undo the point of it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Healthcare

Personal branding for the rest of the healthcare.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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