Personal branding · Healthcare
Half your work comes from a physician, half from a family reading at midnight.
Personal branding for a surgeon serves two readers at once: the physician deciding where to send a case, and the family weighing a second opinion before consenting to an operation. GullySales drafts for both readers out of one conversation a month, within the advertising limits the councils enforce.
In one paragraph
Personal branding for a surgeon serves two readers at once: the physician deciding where to send a case, and the family weighing a second opinion before consenting to an operation. GullySales drafts for both readers out of one conversation a month, within the advertising limits the councils enforce.
Also written for
Surgeon, Orthopaedic surgeon, General surgeon, Laparoscopic surgeon, Orthopedic surgeon.
Where this sits
For surgeons
Where it usually goes wrong, and what we would do.
“The referring physician and the patient want opposite things”
One wants your technique, your threshold for operating and whether the patient comes back to them afterwards. The other wants to know whether it will hurt and when they can climb stairs. Written for both at once, it satisfies neither.
“Second opinions are searched by operation, not by surgeon”
Somebody told they need a knee replacement types the operation. Whoever has written the plainest account of when it is and is not needed gets the call, and it is rarely the person who does the most of them.
“Volume is the first question and the thing you cannot publish”
How many have you done, and what is your success rate. The honest answer is a conversation across a table. A figure on a webpage is the sort of claim a council acts on.
“Your reputation sits in rooms you stopped attending”
Referrals were built in teaching halls, residency batches and the hospital canteen. Those rooms have thinned, and the registrars now deciding where a case goes have never met you.
What we do
What we deliver for surgeons.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile written for the doctor sending the case
Training, fellowships, the procedures you lead, what you take on and what you pass along, with registration details stated plainly.
Result: A physician with a borderline case can tell in a minute whether you are the right referral.
The hour this runs on
One call a month, on a case that proved harder than it looked or the question every family asks before consenting. That hour is the month's material and it cannot be delegated.
Result: Explanations in your words, written without you opening a laptop after a list.
Plain writing about the decision, not the operation
When surgery is the right answer, when waiting is, and what recovery looks like week by week. Educational, with nothing that promises an outcome.
Result: The second-opinion patient reads your account of the decision and asks for you by name.
Consent settled before the photograph is taken
A written process for clinical images and case discussion, so nothing identifiable is used without the patient's written agreement and nothing implies a guaranteed result.
Result: Teaching material you can show without a complaint arriving behind it.
Back into the rooms that matter
A short and long biography, a current photograph, the subjects you can teach, and approaches to teaching programmes, residency units and association meetings.
Result: Registrars and physicians meet you before they have a case to send.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for surgeons
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Vijaya Multi Speciality Hospital
- Situation
- The hospital's clinical reputation was twenty years old. Its digital footprint was limited, inconsistently written and barely visible, so patients searching for it did not reliably find it.
- What we did
- The site structured around departments
- Medical content rewritten
- Profiles set up with one identity
- Keywords and backlinks
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can I show before and after images?
All my cases come from four physicians. Is this worth it?
When would you tell me not to do this?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Healthcare
Personal branding for the rest of the healthcare.
- Cardiologists
- Clinic owners and hospital administrators
- Dentists and orthodontists
- Dermatologists and cosmetologists
- Doctors and consultant physicians
- Fitness trainers and personal trainers
- Gynaecologists and obstetricians
- Neurologists
- Nutritionists and dietitians
- Paediatricians
- Physiotherapists
- Psychiatrists
- Psychologists and therapists
Or start from personal branding.