Business automation and RPA companies · Technology
Be the automation firm a finance head calls after the last bot stopped working.
The finance controller of a Pune distributor has two clerks who spend the morning downloading bank statements and keying them into Tally. A vendor showed him a bot last year. It ran until the bank changed its login page, and nobody was there to mend it.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Marketing for a business automation and RPA company means being found by the finance, operations or IT head who has people copying data between systems, and showing a bot that still runs in production. Sales means moving a discovery call to a scoped proof of concept and then a support contract. GullySales writes the process pages buyers search for and follows every pilot to a signed order.
Now he types RPA company into Google with one question: will this one still be running when the March close comes? Most automation firms sell well to people who already believe in automation and badly to everyone else. The homepage says intelligent automation and shows a robot arm. The proposal is a licence quote and a day rate. Nobody has written down the one process, in the buyer's own words, that the firm automated and kept alive, while the UiPath or Power Automate badge sits in the footer and the buyer asks who answers when a bot fails.
Last updated 6 Oct 2026.
How buyers decide
How business automation and RPA companies are chosen.
A finance or operations head finds an automation firm by asking a chartered accountant, the ERP partner who set up the books, or another owner who got rid of a chore. If that fails, the search is for the chore itself: invoice entry automation, GST reconciliation, bank statement matching. An IT head starts from the other end and opens the partner list on the platform vendor's own site, then checks which of those firms has built anything on the systems the company runs.
The first call has the same questions each time. Which process, and which systems does it touch? What happens when a screen changes or a password expires? Who looks after the bots after go-live, and whose name is the licence in? Can we see one running? A firm that answers with a described process and a support arrangement is taken more seriously than one that answers with a platform logo.
The firm is compared with a freelancer on Power Automate, an Excel macro, a module from the ERP vendor, an in-house developer and doing nothing. Price is set against the salary of the people who do the chore today. The deal then passes through the IT head and sometimes information security, who want to know where credentials are kept and what is logged, and that review is where many pilots stall.
The problem
What usually goes wrong for business automation and RPA companies.
What owners tell us on the first call, in their words.
“Buyers think a bot is something that breaks”
One bad experience with a vendor who vanished has taught the whole market that automation needs rebuilding in a year. Your site says nothing about monitoring or support, so you are judged by the worst vendor they met.
“Our demo is a clean process nobody has”
The demo shows a tidy invoice, and the buyer's invoices come in four formats with handwritten corrections. The call ends politely and no pilot follows.
“We do the proof of concept free and it goes nowhere”
Your best developer spends a fortnight on a pilot with no pass mark. The buyer's team likes it, the budget never arrives, and the work was a gift.
“We sound like the other forty partners”
Every firm lists UiPath, Automation Anywhere and Power Automate and promises intelligent automation. A buyer cannot tell which one has ever kept a reconciliation running through a year-end.
“Pilots go live and the second process never comes”
The first bot works. Nobody returns to the finance head to ask what else his team retypes, and the account sits idle until a competitor is called.
“Support contracts are written as an afterthought”
Bots break when a portal changes, and the client discovers this alone. The support offer is a paragraph in the proposal, so it is dropped at the first price negotiation.
What we do
What we do for business automation and RPA companies.
Everything included for business automation and RPA companies, and the result each part is there to produce.
A page for each process you have automated
Invoice entry, reconciliation, onboarding forms and claims intake, each written with the systems it touches, what the bot does and where a person still decides.
Result: A buyer who searches the chore finds a firm that has done it.
A discovery call sheet and a process walk record
The questions asked on the first call, and a record of the process watched on a screen share: steps, exceptions, systems, and how many items the owner says the team handles.
Result: Quotes rest on the work as it is done, not as it was described.
A proof of concept offer with an end
A written scope, a pass mark both sides sign and a named person on the client's side who owns the verdict.
Result: A pilot ends in a yes or a no, not in free work.
A support offer attached to every proposal
What is monitored, who is called when a portal changes, what is covered and what is billed, set out on its own page rather than hidden in the licence line.
Result: Support stops being the first thing dropped in negotiation.
Platform listings and partner pages kept honest
Your entries in the vendor partner directories and marketplaces, written for the buyer with the level you hold stated plainly.
Result: The IT head who opens the partner list finds a firm with something to read.
Pipeline read from first call to signed pilot
Every enquiry tracked through call, process walk, proof of concept, proposal and order, against the baseline recorded before the work starts.
Result: You can name the stage where pilots are lost.
How the result is measured
- Discovery calls held, by source
- Process walks completed against calls held
- Proofs of concept passed against started
- Pilots signed, and support contracts attached to them
- Enquiries traced to partner referral, search and your own clients
- Time from first enquiry to first human reply
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for business automation and RPA companies
Each has its own page: what it involves for business automation and RPA companies, what you get, and what it is measured on.
- SEORank for the chore the buyer is tired of doing, not for the word RPA.
- Content marketingShow one process from start to finish, because buyers have seen enough robot pictures.
- Lead generationCount a booked discovery call as a lead and a brochure download as a maybe.
- PPC adsBid on the chore and block the course seeker.
- Email marketingWrite to the finance head who said later, and leave the bought list of CFOs alone.
- Buyer journeyThe finance head starts it, the IT head can stop it, and you meet only the first.
- Sales processNever quote a bot you have not watched a person do first.
- Website developmentPut a running process on the homepage, not a picture of a robot.
- Referral marketingYour best referrer is the ERP partner who has heard the complaint a hundred times.
- CRMRecord the process, not just the company, or the quote starts from nothing.
Worth a page and a campaign of their own
Invoice and accounts payable automation · Bank statement and GST reconciliation · Order entry from email and PDF into the ERP · Employee onboarding and HR request handling · KYC and loan document checks for lenders · Insurance and hospital claims intake · Process discovery workshops · Bot monitoring and support contracts · Setting up an automation centre of excellence · Platform licence resale and renewal
Priority campaigns
Campaigns for what business automation and RPA companies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Broken bot rescue
Outreach and a page for companies whose earlier bot has stopped, offering a review of what broke and who was meant to watch it.
Result: You reach a buyer already sold on automation and wary of vendors.
Year-end close and return season
A push aimed at finance teams when the GST returns and the March close are heavy, with pages on reconciliation and ledger matching.
Result: You meet the chore in the weeks it hurts most.
Re-keying walk-through offer
An offer to watch one department do its daily data entry and write down what could go, aimed at operations heads in distribution and manufacturing.
Result: A vague interest becomes a process walk booked in the diary.
Platform renewal moment
A note for companies holding a licence on a platform whose partner has gone quiet, offering to review the bots and take over support.
Result: Orphaned bots turn into support contracts.
Second process for live clients
A call to each client with a bot in production, asking the process owner what else the team retypes.
Result: Revenue grows without a new logo or a new security review.
Beyond search
Where we reach buyers of business automation and RPA companies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
ERP and Tally implementation partners
They set up the books and hear the complaint about retyping first. A one-page note gives them a name to hand over.
Chartered accountants and auditors
An auditor sees manual reconciliations in the working papers and tells the owner. Meet them with a process they can recognise.
Platform vendor partner managers
The vendor passes leads to partners who reply and record the status. Your listing and your replies decide whether you are passed the next one.
Finance and operations communities
Groups where heads of finance ask each other what worked, answered by a person with a process and not a company page.
Industry associations and chambers
Local manufacturers' and traders' bodies run sessions on cost and compliance, and a talk on one real process is welcome.
Who it is for
This is written for these business automation and RPA companies.
- UiPath, Automation Anywhere and Blue Prism implementation partners
- Power Automate and Microsoft 365 consultancies
- Workflow studios building on Zoho, n8n, Make and Zapier
- Document processing and OCR specialists for invoices, KYC and claims
- Finance back-office automation firms covering GST, TDS and bank reconciliation
- Software houses adding an automation practice
- Shared-service and BPO teams turning their own bots into a product
- Freelancer-led teams becoming a registered company
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for business automation and RPA companies
- 1
Trace the enquiry trail
In the free audit we follow your last pilots back to the first contact, whether platform vendor, ERP partner, search or an old client, and see where the calls went quiet.
- 2
Fix the discovery call
The questions, the process walk and the record kept, so that no quote is built on a description.
- 3
Publish the proof
A page per process, a support page and a security page, written from what your developers actually built and fixed.
- 4
Open the routes in
Search, partner referrals, outreach to ERP partners and the replies to each, with every source recorded.
- 5
Report from call to contract
Discovery calls held, proofs passed, pilots signed and support contracts attached, against the baseline.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions business automation and RPA companies ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we call it RPA or automation?
The platform vendor already lists us as a partner. Why more?
Should we put prices on the website?
Can we name our clients?
What does this cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Notes for owners
Read more about business automation and RPA companies.
- Why RPA pilots stall after the proof of conceptAn automation pilot works and still goes nowhere. This post sets out the usual reasons a proof of concept does not become an order, and what the vendor can fix before it starts.
- How buyers choose between IT, software and SaaS vendorsTechnology buyers take a name from a peer, test it against an engineer and sign after a finance check. This post follows the choice in four stages and shows where vendors drop out.
Part of IT, software and SaaS. See the other industries in the group.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.