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Business automation and RPA companies · Lead generation

Count a booked discovery call as a lead and a brochure download as a maybe.

Lead generation for an automation firm brings in finance, operations and IT heads who have a named process they want gone, and records where each one came from. GullySales sets up the routes in, the first reply and the qualifying questions, so that a discovery call is booked against a real process and not a vague interest.

Book a free auditor call +91 80958 58589

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Business development representatives research prospects and speak with customers

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for business automation and RPA companies

Sales and marketing for business automation and RPA companies, the overview.

Last updated 6 Oct 2026.

For business automation and RPA companies

Where it usually goes wrong, and what we would do.

  • “A whitepaper download is not a buyer”

    The form fills with students, job seekers and a competitor's engineers. A discovery call booked against a named process is the first lead worth counting.

  • “A vendor referral comes with strings”

    The platform passes you a name and expects a reply, a status and sometimes a deal registration. A referral logged in the partner portal and nowhere else goes cold.

  • “The buyer's own IT head is asked before you are”

    The finance head says the idea aloud and the IT head replies that the ERP has a module for it. If you have never put anything in front of that IT head, you lose before the call.

What we do

What we deliver for business automation and RPA companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One enquiry register for every route

    Website form, call, WhatsApp, vendor referral, ERP partner introduction, tender and event, each recorded in the same sheet or CRM with the source named.

    Result: You can see which route produces discovery calls.

  2. Qualifying questions for the first reply

    Which process, which systems, who owns it, whether its rules are written down and what is prompting the enquiry now, asked in the first reply instead of a brochure.

    Result: A call is prepared for before it is held.

  3. A partner lead routine

    Who replies to a vendor referral, who updates the portal and how a deal registration is kept, so the vendor contact is told what happened.

    Result: Referrals stop going cold in someone else's system.

  4. A discovery call booking page

    A booking page that asks for the process, the software and the sender's role before a slot is offered.

    Result: The calendar fills with calls that have a subject.

  5. A tender and registration tracker

    Bid numbers, closing dates, documents asked and past-work certificates for bank, PSU and institutional vendor lists, kept in one place.

    Result: A tender is not lost for a missing paper.

  6. A later list with a reason

    Buyers who said not now, with the reason and the trigger that would reopen it, such as a licence renewal or a new finance head.

    Result: A no is kept as a dated lead and not deleted.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

An automation firm hears from buyers in six ways, and each needs a different line in the register.

Website form or discovery call booking
Record the process named, the systems and the sender's role. Reply with two questions about the process, not a brochure, and offer a slot for a screen share.
A call or WhatsApp from a finance head
Write down the department, the task and the software used. Ask to see the work done on a screen before any figure is mentioned.
Referral from a platform vendor
Log the vendor contact, the account and any deal registration. Reply to the buyer first, then update the vendor so nobody else claims the account.
Introduction from an ERP or Tally partner
Note the partner and the ERP, and ask what the partner has already told the buyer. Do not repeat a pitch the buyer has heard from someone they trust.
Bank, PSU or institution vendor registration
Log the bid number, the closing date, the documents asked and who holds your past-work certificates. Gather the papers before the closing date, not on it.
An existing client asking for a second process
Open it as a new enquiry on the same account, with the first project's go-live date. Ask the process owner who ran the pilot what went well and what annoyed the team.

Who it is for

This is written for these business automation and RPA companies.

  • UiPath, Automation Anywhere and Blue Prism implementation partners
  • Power Automate and Microsoft 365 consultancies
  • Workflow studios building on Zoho, n8n, Make and Zapier
  • Document processing and OCR specialists for invoices, KYC and claims
  • Finance back-office automation firms covering GST, TDS and bank reconciliation
  • Software houses adding an automation practice
  • Shared-service and BPO teams turning their own bots into a product
  • Freelancer-led teams becoming a registered company

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for business automation and RPA companies

  1. 1

    Trace the enquiry trail

    In the free audit we follow your last pilots back to the first contact, whether platform vendor, ERP partner, search or an old client, and see where the calls went quiet.

  2. 2

    Fix the discovery call

    The questions, the process walk and the record kept, so that no quote is built on a description.

  3. 3

    Publish the proof

    A page per process, a support page and a security page, written from what your developers actually built and fixed.

  4. 4

    Open the routes in

    Search, partner referrals, outreach to ERP partners and the replies to each, with every source recorded.

  5. 5

    Report from call to contract

    Discovery calls held, proofs passed, pilots signed and support contracts attached, against the baseline.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Sentence Labs

    Situation
    Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
    What we did
    • Research first
    • The website rebuilt
    • Search work across the board
    • Google Business Profile
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Should we buy a list of finance heads?
No. A list bought by job title reaches people who never asked, carries wrong addresses and raises a data-protection question about where the names came from. Research a named set of accounts that match your best pilots, and write to them one by one.
The same buyer came through the vendor and our form. Whose lead is it?
Keep one record with both sources written in it. Reply to the buyer first, then tell the vendor contact what happened. Agree with the vendor, in writing, how a referral is credited, before a deal depends on it.
What makes a lead qualified for an automation firm?
A named process, a person who owns it, systems you can work with and a reason to move now. Count it as qualified when a process walk is booked, since only then can anything be quoted.
What do we do with conference and event contacts?
Write down who they were, what process they mentioned and who spoke to them, and send a personal note about that process. A badge scan is a name, not a lead, until somebody has said what they want to stop doing.
Should we call it RPA or automation?
Use the buyer's word on each page. A finance head searches for the chore, such as invoice entry, so lead with that. RPA belongs where an IT head or a platform buyer is reading, and automation works for everyone else.
The platform vendor already lists us as a partner. Why more?
A directory entry is a name on a list of forty. The buyer who opens it then goes to your site, and what they find there decides whether a call happens. Your own pages have to carry the proof the listing cannot.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for business automation and RPA companies.

All articles

More for business automation and RPA companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for business automation and RPA companies

Or start from the overview: sales and marketing for business automation and RPA companies.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

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