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Business automation and RPA companies · CRM

Record the process, not just the company, or the quote starts from nothing.

A CRM for an automation firm holds the account, the named process, the systems it touches, the stage from discovery to support contract and the people who decide. GullySales defines the stages and fields, then builds the read-out that shows which pilots are ageing and which clients have a second process waiting.

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A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Colleagues review customer records and a sales pipeline on a monitor

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for business automation and RPA companies

Sales and marketing for business automation and RPA companies, the overview.

Last updated 6 Oct 2026.

For business automation and RPA companies

Where it usually goes wrong, and what we would do.

  • “One record for a company hides five processes”

    A client with invoice entry, reconciliation and onboarding to fix has three deals. A single line for the company hides which one moved and which is stuck.

  • “Support and licence dates live in someone's inbox”

    A support contract that lapses or a platform licence due for renewal is remembered only when the client complains. The date belongs on the account, with a name beside it.

  • “Partner-sourced leads live in the partner portal”

    A referral recorded only in the vendor's portal is invisible to your own team, and nobody can say how many pilots came from that source.

What we do

What we deliver for business automation and RPA companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One opportunity for each process

    A client with three processes has three opportunities on one account, each with its own stage, owner and next step.

    Result: You can see which process is stuck at which stage.

  2. Stages with an exit rule

    Discovery held, process walked, proof of concept scoped, proof passed, proposal sent, signed, live and under support, each defined by one thing that must be true.

    Result: A deal cannot sit in proof of concept without a pass mark.

  3. Systems and owner fields

    The software the process touches, the person who owns it on the client's side and the person who signs, held as separate contacts.

    Result: A deal does not die when the champion changes jobs.

  4. Support and licence dates on the account

    Go-live date, support contract end, licence renewal date and the person responsible, with a view of the ones coming due.

    Result: A renewal is a call you make, not one you receive.

  5. Source and partner fields

    Vendor referral, ERP partner, search, own client or event on every enquiry, with the partner's name where there is one.

    Result: You can tell a source that sends pilots from one that sends names.

  6. A pilot ageing read-out

    Open pilots by stage and by days in that stage, with the second-process opportunities on live accounts beside them.

    Result: A pilot that stopped moving is seen while it can still be saved.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What an automation firm should record about every account and process, and whether a CRM is needed yet.

The process, in the buyer's words
Write what the team calls the chore, such as vendor invoice posting, not what you call it. This wording drives your pages and your first reply to the next buyer.
Systems and the person who owns the process
Record the software the work moves through and the process owner as a separate contact from the signer. Without the owner, the process walk cannot be booked.
Volume as the owner counts it
Note what the buyer says about items handled and time taken, marked as their estimate. Replace it with what the process walk shows, and keep both.
Proof of concept scope and pass mark
Record what was promised, on which data and who signs the verdict. A pilot with no recorded pass mark has no way to end except by argument.
Support contract and licence dates
Store the go-live date, the support end date, the licence renewal and who holds the licence, and have the list of dates coming up read out in each pipeline conversation.
Do you need software yet?
A sheet is enough while one person sells and processes are few. Move to a CRM when a second person sells, when partner leads arrive, or when renewal dates start to slip.

Who it is for

This is written for these business automation and RPA companies.

  • UiPath, Automation Anywhere and Blue Prism implementation partners
  • Power Automate and Microsoft 365 consultancies
  • Workflow studios building on Zoho, n8n, Make and Zapier
  • Document processing and OCR specialists for invoices, KYC and claims
  • Finance back-office automation firms covering GST, TDS and bank reconciliation
  • Software houses adding an automation practice
  • Shared-service and BPO teams turning their own bots into a product
  • Freelancer-led teams becoming a registered company

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for business automation and RPA companies

  1. 1

    Trace the enquiry trail

    In the free audit we follow your last pilots back to the first contact, whether platform vendor, ERP partner, search or an old client, and see where the calls went quiet.

  2. 2

    Fix the discovery call

    The questions, the process walk and the record kept, so that no quote is built on a description.

  3. 3

    Publish the proof

    A page per process, a support page and a security page, written from what your developers actually built and fixed.

  4. 4

    Open the routes in

    Search, partner referrals, outreach to ERP partners and the replies to each, with every source recorded.

  5. 5

    Report from call to contract

    Discovery calls held, proofs passed, pilots signed and support contracts attached, against the baseline.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Sentence Labs

    Situation
    Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
    What we did
    • Research first
    • The website rebuilt
    • Search work across the board
    • Google Business Profile
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Our developers never update the CRM. What do we do?
Ask them for less. Only the delivery lead updates the stage, from a short list of fields that change a decision. Developers keep their tickets where they already work, and a link on the account points to them.
Buyers message us on WhatsApp. How does that reach the CRM?
Someone logs it. After any chat that changes a deal, the owner writes the process, the next step and the date in the record, and saves the key message. Ask the buyer before using the chat, and do not leave the history only on one phone.
Do we track partner leads in the vendor portal or our own CRM?
Both, with your CRM as the record. The portal holds the registration the vendor requires, and you copy its status into your own account so the pipeline is whole. Never let the portal be the only place the lead lives.
Who owns the data if we change CRM later?
You do, if the account is in your company's name with you as admin. Export the data in a usable format regularly, and give outside people named users you can remove. Check the data terms in the vendor's contract.
Should we call it RPA or automation?
Use the buyer's word on each page. A finance head searches for the chore, such as invoice entry, so lead with that. RPA belongs where an IT head or a platform buyer is reading, and automation works for everyone else.
The platform vendor already lists us as a partner. Why more?
A directory entry is a name on a list of forty. The buyer who opens it then goes to your site, and what they find there decides whether a call happens. Your own pages have to carry the proof the listing cannot.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for business automation and RPA companies.

All articles

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Everything else we would do for you.

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Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

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