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Business automation and RPA companies · Pay per click advertising

Bid on the chore and block the course seeker.

Paid search for an automation firm buys the click from a finance or operations head who has typed a task, such as invoice automation, into Google. GullySales separates task searches from platform and training searches, blocks the learner and job clicks, and counts discovery calls held rather than form fills.

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A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Media planners review campaign artwork beside a window overlooking a commercial street

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

Also for business automation and RPA companies

Sales and marketing for business automation and RPA companies, the overview.

Last updated 6 Oct 2026.

For business automation and RPA companies

Where it usually goes wrong, and what we would do.

  • “RPA searches are full of learners”

    Tutorial, course, certification, salary and developer jobs sit beside every RPA keyword. They fill the search terms report and spend the budget without ever booking a call.

  • “Broad automation terms bring in machines”

    Automation also means factory PLCs, home automation and email marketing tools. Those clicks cost the same as a finance head's and never ring.

  • “Bidding on a platform name mostly feeds the vendor”

    Someone who types UiPath is a learner, an existing user or a developer looking for work. The buyer who needs a firm is typing the chore.

What we do

What we deliver for business automation and RPA companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by chore

    Invoice entry, reconciliation, onboarding, claims and order entry in separate campaigns, each with its own words, its own page and its own budget.

    Result: A click for one chore lands on a page about that chore.

  2. A negative list for learners, jobs and other automation

    Blocks on course, tutorial, certification, salary, jobs, PLC, SCADA, home automation and marketing automation, built before launch and trimmed from the search terms report.

    Result: The budget stops paying to teach the category.

  3. A landing page for each chore

    The flow shown in steps, the systems named and a form asking for the process and the software, with a phone number beside it.

    Result: A buyer sees their own chore on the page they land on.

  4. Conversions set on the discovery call

    Calls from ads and forms naming a process and a company email passed back to the ad platform, and the held calls marked in your CRM.

    Result: The bidding looks for buyers, not for form fills.

  5. A small campaign on platform and city terms

    Terms such as a platform name with a city, aimed at buyers who want a partner nearby, sent to a page saying which platforms you build on and one process kept running.

    Result: A buyer who knows the platform finds a firm that works on it.

  6. Spend reported against calls held and pilots signed

    Spend, discovery calls held and pilots signed for each campaign, set against the baseline taken in the free audit.

    Result: You stop the campaign that fills the sheet and books nothing.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as an automation firm, and the ones to keep out.

Chore searches, such as invoice entry automation
Bid. The buyer has the problem and is shortlisting. Send each chore to its own page that shows the flow, names the systems and asks which software is in use.
Platform plus city, such as UiPath partner in Pune
Bid in a small campaign of its own. The buyer wants a partner within reach. The page should say which platforms you build on and give one process you have kept running.
Comparisons, such as Power Automate versus UiPath
Bid only with a page that says honestly when each fits. Do not claim anything about a platform that its partner team could disprove.
Course, certification, salary, tutorial and job searches
Block. These come from learners and developers looking for work. Add them as negatives before launch and read the search terms report for new ones.
PLC, SCADA, home and marketing automation
Block. The word automation covers all of them, and none is your buyer. Keep these as negatives from the first day, and use the match types to stop close variants.
Where the click lands and what counts
End every page on a form asking process and software, and a phone number. Count a call or a form naming a process and a company email, then mark which became a held discovery call.

Who it is for

This is written for these business automation and RPA companies.

  • UiPath, Automation Anywhere and Blue Prism implementation partners
  • Power Automate and Microsoft 365 consultancies
  • Workflow studios building on Zoho, n8n, Make and Zapier
  • Document processing and OCR specialists for invoices, KYC and claims
  • Finance back-office automation firms covering GST, TDS and bank reconciliation
  • Software houses adding an automation practice
  • Shared-service and BPO teams turning their own bots into a product
  • Freelancer-led teams becoming a registered company

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for business automation and RPA companies

  1. 1

    Trace the enquiry trail

    In the free audit we follow your last pilots back to the first contact, whether platform vendor, ERP partner, search or an old client, and see where the calls went quiet.

  2. 2

    Fix the discovery call

    The questions, the process walk and the record kept, so that no quote is built on a description.

  3. 3

    Publish the proof

    A page per process, a support page and a security page, written from what your developers actually built and fixed.

  4. 4

    Open the routes in

    Search, partner referrals, outreach to ERP partners and the replies to each, with every source recorded.

  5. 5

    Report from call to contract

    Discovery calls held, proofs passed, pilots signed and support contracts attached, against the baseline.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Sentence Labs

    Situation
    Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
    What we did
    • Research first
    • The website rebuilt
    • Search work across the board
    • Google Business Profile
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Should we bid on our own company name?
Yes, in a small campaign of its own. A competitor or a directory can otherwise sit above you when a buyer checks your name after a referral. Report it apart from the rest so it does not flatter the other campaigns.
Is a call-only campaign worth running for a B2B service?
Only if someone picks up and knows how to qualify. A finance head who rings and gets voicemail does not ring twice. Try it on the chore campaigns, with calls recorded against the process the caller names.
Will we still get job seekers after the negative list?
Some, yes. Developers and learners find ways in, and new phrasings keep arriving. Read the search terms report for them and add each one to the list. The aim is a small share of clicks, not none.
How do we track a phone call that came from an advert?
Use a call number that shows only on the ad landing pages and record the caller's process in the register. A call from an advert is easy to lose among calls from the directory and the vendor.
Should we call it RPA or automation?
Use the buyer's word on each page. A finance head searches for the chore, such as invoice entry, so lead with that. RPA belongs where an IT head or a platform buyer is reading, and automation works for everyone else.
The platform vendor already lists us as a partner. Why more?
A directory entry is a name on a list of forty. The buyer who opens it then goes to your site, and what they find there decides whether a call happens. Your own pages have to carry the proof the listing cannot.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for business automation and RPA companies.

All articles

More for business automation and RPA companies

Everything else we would do for you.

Or start from the overview: sales and marketing for business automation and RPA companies.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

Book a free audit