Hospitals · WhatsApp marketing
Families send the prescription photograph to whichever number they have.
WhatsApp in a hospital is where an enquiry arrives as a photograph of a prescription, where an appointment is confirmed and where a family asks what a procedure will come to. It also carries health information, so it needs rules. GullySales sets up the business account and the saved replies, and settles the privacy question first.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily, which gets read faster than email or SMS. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For hospitals
Where it usually goes wrong, and what we would do.
“A photograph of a report is health information”
Families will send a scan, a prescription or a discharge summary to any number they can find. Decide which number receives them, who can open that phone and what is deleted, with your compliance adviser, before the number goes on a hoarding.
“What families ask on WhatsApp is cost, panel and timing”
Is my insurer on your panel, what does a normal delivery come to, is the orthopaedic surgeon in on Saturday. Saved replies for those three answer most of the traffic, and none of them is medical advice.
“Broadcasting health content is where a hospital gets into trouble”
Advertising rules restrict what a hospital may claim about treatment, and a forwarded health tip is still an advertisement. Keep broadcasts to camp dates, department timings and appointment logistics, with the wording checked.
What we do
What we deliver for hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A WhatsApp Business account for the hospital
The hospital number, the address, department timings, a greeting message and a menu that routes an enquiry to the right desk.
Result: A family reaches the right department without three transfers.
Saved replies for the three questions that dominate
Insurance panel and cashless, an indicative cost for common procedures, and consultation timings by doctor, written to stay clear of medical advice.
Result: Most messages are answered without a doctor's time.
A privacy rule for what arrives in the chat
Which number receives reports, who may open the phone, what is copied into the hospital system and what is removed, agreed with your compliance adviser.
Result: Health information stops sitting on a personal handset.
Appointment confirmations and reminders
The date, the doctor, the department and what to bring, sent on booking and again before the appointment, with consent recorded.
Result: Fewer families arrive on the wrong day or without documents.
An emergency line kept clear of marketing
The ambulance and emergency number published where people look, with a standing rule that nothing is ever broadcast from it.
Result: An emergency caller is not competing with a camp announcement.
Broadcast wording your adviser has approved
Camp dates, department timings and health check availability, written without treatment claims and sent only to numbers that agreed to hear from you.
Result: The hospital uses the channel without a compliance argument.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
Settle these before WhatsApp carries a patient message.
- A privacy decision from your own advisers
- Have your legal or compliance adviser decide what health information may travel by chat, to whom, and what must go through the counter or portal. Write it down.
- Consent at registration or admission
- Add WhatsApp permission to the registration form with the number and who the patient authorises to receive messages: the patient, an attendant or both.
- Billing and TPA queries
- Decide what the chat may say about estimates and insurance pre-authorisation, and whose name stands behind a figure. A figure on chat is read as a promise.
- Approved wording and templates
- Reminders and follow-up messages need wording your medical and legal advisers have approved, and may need WhatsApp's approved templates. Check WhatsApp's current business policy and pricing.
- Advertising rules for hospitals
- Rules for advertising by hospitals and doctors differ by state and body and change, so check with your own council before any broadcast about a camp or a package.
- Who may hold the number
- List the staff who handle the Business number and remove access when they leave. Keep prescriptions and reports off personal phones.
Who it is for
This is written for these hospitals.
- Multi-speciality hospitals
- Single-speciality hospitals, maternity, orthopaedic or eye
- Nursing homes
- Day-care surgery centres
- Corporate hospital chains with several branches
- Diagnostic-centre-led hospitals
- Hospitals attached to medical colleges
- Government-empanelled private hospitals
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for hospitals
- 1
Assess
We look at your referral sources, your reply time on calls and WhatsApp, your department pages, and where last month's admissions actually came from.
- 2
Fix the response
A call centre routine with a named owner for the night line, WhatsApp for reports and appointments, and a record of every call by department.
- 3
Build the department pages
A page per speciality, with the doctor's name, qualification and the procedures patients search for, not a single combined services list.
- 4
Bring enquiries in
Local search, the Google Business Profile, a referral programme for GPs and labs, and health camps for the departments with spare capacity.
- 5
Track and retain
TPA turnaround tracking, discharge follow-up calls, and a review ask timed to a good outcome, on WhatsApp because that is where families already are.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we send reports to patients on WhatsApp?
Can we run a WhatsApp campaign for a health camp?
Can a doctor reply to a patient's WhatsApp directly?
A patient sends a negative message about their care. How should we reply?
How soon would we see more admissions?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for hospitals.
- 8 min read · 21 Sept 2026How to advertise to Gen XThe forty-five to sixty year old Indian buyer researches online and then rings you. Age is the one thing you can actually buy on a platform, and on its own it tells you almost nothing.
- 7 min read · 18 Feb 2025Best advertising channels for diagnostic centresMost tests are decided by a prescribing doctor, so advertising has a ceiling. The channels that pay are Maps, the referral round, home collection and a small number of honest packages.
- 7 min read · 13 Aug 2024How GullySales can help hospitals build stronger relationships with patientsA hospital relationship is built between visits, not during them, through the enquiry desk, the appointment system and the follow-up.
More for hospitals
Everything else we would do for you.
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- Advertising for hospitals
- Apartment advertising for hospitals
- Branding and identity for hospitals
- Buyer journey mapping for hospitals
- Buyer personas for hospitals
- Cinema advertising for hospitals
- Content marketing for hospitals
- Digital marketing for hospitals
- Direct mail for hospitals
- Event marketing for hospitals
- Lead generation for hospitals
- Marketing strategy for hospitals
- Newspaper advertising for hospitals
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- Public relations for hospitals
- Radio advertising for hospitals
- Sales coaching for hospitals
- Sales enablement for hospitals
- Sales management for hospitals
- Sales metrics for hospitals
- Sales process for hospitals
- Sales strategy for hospitals
- Sales training for hospitals
- SEO for hospitals
- Social media management for hospitals
- Video marketing for hospitals
- Website development for hospitals
- Follow-up systems for hospitals
- CRM for hospitals
- Review generation for hospitals
- Patient retention for hospitals
- Referral marketing for hospitals
Or start from the overview: sales and marketing for hospitals.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.