Spend the lean months building the bookings the busy ones pay commission on.

1. A year plan built on your own occupancy sheet

   Last year read month by month for the peaks, the lean weeks and the wedding dates in your city, with the money placed against those weeks.

   Result: You spend while the booking is being decided, not evenly.

2. The split between the platform channel and the direct one

   What goes on keeping travel platform listings competitive, and what goes on the website, past guests and search that bring a booking with no commission attached.

   Result: The split becomes a decision rather than whatever is left over.

3. The cost of a booking worked out channel by channel

   Commission, advertising spend and the discount given added up per room night for every channel the property uses.

   Result: A commissioned booking and a direct one can finally be compared honestly.

4. A lean-season plan that does not cut the room rate

   Staycation packages for families in your own city, the restaurant offered to local diners, and the smaller functions the hall can take between wedding dates.

   Result: The quiet weeks have something to sell that is not a discount.

5. The contract share of the plan written in

   How much of the year's effort goes into travel desks and rate agreements, put in the plan instead of left to whatever the sales manager finds time for.

   Result: Contract business stops being the part nobody planned.

6. The plan measured against the baseline

   Bookings by channel, cost per booking and the share of room nights booked direct, read against the baseline recorded before work started.

   Result: You can see whether the direct share is moving at all.

1. 01 · Day 1

   Free audit call

   90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · After the call

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · As agreed

   Report against the baseline

   What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

6. 06 · At the end of the term

   Renew on the numbers

   The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every later report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No guarantees we cannot keep

  The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.