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GullySales

Hotels · Review generation

You have two review pages and they are not doing the same job.

Review generation at a hotel is the ask at checkout and the public answer to the complaint about the air conditioning. A listing score comes only from guests who booked there and feeds that site's ranking, while your Google page is what a traveller reads after typing your name. GullySales runs both.

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Inside a produce show marquee: trestle tables of jam jars, cakes and marrows on paper doilies with entry cards, rosettes laid along one table, and a single jar just given its rosette standing forward of its row

What review generation means

Review generation is the routine of asking satisfied customers to leave a Google or platform review at the moment they are happiest, rather than hoping they remember later. GullySales builds the request into your existing follow-up steps and tracks how many turn into a review.

For hotels

Where it usually goes wrong, and what we would do.

  • “The two pages need different guests”

    Only a guest who booked through a listing can score you there, and that score feeds the ranking on the same site. A guest who booked direct can write on your Google page, which is where the traveller comparing you lands.

  • “Ask at checkout, while the bill is being settled”

    The guest is at the desk with the stay fresh and your front office manager in front of him. A message sent after he gets home competes with a week of work email.

  • “Nearly every bad review names the AC, the wifi or the noise”

    Answer with what has changed, in two lines. That reply is read by hundreds of people comparing properties, and an argumentative one costs more bookings than the original complaint.

What we do

What we deliver for hotels.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A checkout ask routed to the right page

    A short spoken request at the desk, pointed at the listing or at your Google page depending on how the guest booked.

    Result: Each review lands where it does you the most good.

  2. Wording that gets your staff named

    A prompt that nudges the guest to mention who looked after them, which makes the review more useful and tells you who is doing the work.

    Result: Reviews name your front office and housekeeping people.

  3. A rule for which stays not to ask about

    The ones to skip: an open complaint, a room change, a function that overran, a booking where the rate was disputed at checkout.

    Result: You stop soliciting your own one-star reviews.

  4. Replies to AC, wifi and noise complaints

    Short factual answers saying what has been done, cleared with your general manager, ending with a line that moves the rest to a phone call.

    Result: A reader sees a hotel that fixed it rather than one that argues.

  5. Banquet reviews collected after the function

    A request to the family once the photographs are back and the stress has passed, rather than on the night the hall is being cleared.

    Result: Your hall has reviews from the people who booked it, not only from room guests.

  6. Review volume and score read against the baseline

    New reviews by source, the movement in the score and the reply rate, measured from the baseline recorded before work began.

    Result: You can see whether the desk is actually asking.

How the result is measured

  • Reviews received
  • Average rating
  • Response rate to requests

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these hotels.

  • Business and transit hotels
  • Boutique and heritage properties
  • Resort and destination hotels
  • Budget and mid-market chains
  • Banquet and wedding-focused properties
  • Serviced apartments and long-stay properties

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. 06 · At the end of the term

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for hotels

  1. 1

    Assess

    We look at your OTA ranking and reviews, your direct-booking website, your reply time to banquet and corporate enquiries, and where last month's bookings actually came from.

  2. 2

    Fix the OTA presence

    Photographs, descriptions and review replies brought up to date across every OTA listing you use.

  3. 3

    Build the direct channel

    A booking-ready website and a reason for a past guest to book directly next time instead of paying an OTA commission on your behalf.

  4. 4

    Bring bookings in

    Local and destination search, reviews from real guests, and quotes for banquets and corporate stays that go out the same day.

  5. 5

    Keep guests coming back

    A loyalty offer for repeat guests and corporate accounts, and a staycation push for weekends when local demand exists.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we give a discount in exchange for a good review?
No. The booking platforms and Google both prohibit paying for reviews and remove what they detect. A property caught doing it loses more in ranking than the reviews were ever worth.
A guest is threatening a bad review over his bill. What now?
Settle the factual part of the bill and let the review happen if it is going to. A payment made to stop a review sets a poor precedent and he can still write one. Answer it publicly, once, with what actually happened.
How soon would we see more direct bookings?
Fixing the OTA listing and review replies moves first, since the searches are already happening there. Building a direct-booking habit among repeat guests is slower, usually a season or two.
Do we need to advertise?
Most properties benefit first from a stronger OTA listing and reviews, which cost nothing extra in media. Advertising helps fill a known quiet season or push a specific banquet or staycation offer.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.