IVF and fertility clinics · Healthcare
Turn a couple's late-night search into a first consultation, with no false promise.
It is past eleven at night in Davangere and a woman is typing 'IVF cost Bengaluru' into her phone, the screen turned away from the room.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
IVF and fertility clinic marketing gets a clinic found by couples who have been trying for a child and are now looking for a specialist, usually without telling anyone. Fertility sales turns that enquiry into a first consultation and a treatment decision the couple is comfortable with. GullySales writes a page for each treatment couples search, and gives your counsellors a follow-up routine that keeps their privacy.
She has had two rounds of IUI at the local gynaecologist's, her mother-in-law has started asking questions at family functions, and she does not want anyone to know she is looking. She reads three clinic pages, sends a WhatsApp message to the one that looks least like an advertisement, and waits.
What happens to that message decides more than any campaign. If the reply arrives the next afternoon as a forwarded price list, or a coordinator rings when her husband's family is in the room, the couple goes quiet and books somewhere else. The clinics that grow are the ones whose first answer is private, specific to her question and signed by a person she can name.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How IVF and fertility clinics are chosen.
Most couples reach an IVF clinic through a gynaecologist. After months of ovulation tracking or an IUI that did not work, the local doctor names two or three centres, and the couple checks each one on Google, Maps and YouTube before anyone picks up a phone.
The comparison is slow and private. A couple reads the doctor's qualifications, watches the doctor explain a procedure on video, reads reviews that never quite say what happened, and asks a cousin who has been through it. Whether the estimate is clear matters as much to them as the clinic's name.
Couples who have had a failed cycle elsewhere choose differently. They want a doctor who will read the old reports and say plainly what would change, and they walk out of a consultation that feels like a sales pitch.
The problem
What usually goes wrong for IVF and fertility clinics.
What owners tell us on the first call, in their words.
“Our enquiries land on the doctor's personal phone”
Reports and questions arrive on a private WhatsApp, nothing is recorded, and nobody can say which couples were ever answered.
“Couples consult once and never come back for the tests”
AMH, a semen analysis and a scan are advised at the first visit, the couple leaves with a printed list, and nobody checks whether they returned.
“Every caller asks for our success rate”
The front desk either quotes a figure it should not or says nothing useful, and the couple ends the call less sure than when it began.
“Our estimate confuses people”
A single package figure leaves out medicines, freezing or a further transfer, and a couple who feels misled tells friends before they tell you.
“We look like every other IVF centre online”
Stock photographs of babies and one page listing IVF, ICSI and IUI together give a couple no reason to choose you over the centre across the road.
“We do not know which gynaecologists send us couples”
Referred couples arrive, but nobody notes the doctor who sent them, so the relationships that matter most are never looked after.
What we do
What we do for IVF and fertility clinics.
Everything included for IVF and fertility clinics, and the result each part is there to produce.
A page for each treatment and each diagnosis
Separate pages for IUI, IVF, ICSI, egg freezing, male infertility, low AMH and failed cycles, each read and signed off by your doctor before it goes live.
Result: A couple searching their own diagnosis finds a page that speaks to it.
A private reply routine across phone and WhatsApp
One clinic number, saved replies the coordinator can send, and a rule on what never appears in a message preview.
Result: Couples get an answer without their family reading it over their shoulder.
An estimate format couples can follow
A written layout, drafted with your billing team, that lists what a package covers and what it leaves out, such as medicines, freezing, storage and a further transfer.
Result: Fewer couples feel surprised at the billing counter.
Google Business Profile and Maps for each centre
Categories, hours, doctors, consultation days and photographs of the real reception and rooms, checked against the website and Practo.
Result: A couple who looks you up on Maps sees the clinic they will walk into.
A referral record for gynaecologists and labs
A note of which doctor, lab or past patient sent each couple, with no payment attached to any referral.
Result: You can see which relationships send couples, and thank them properly.
An enquiry record from first message to treatment decision
Every enquiry, consultation, test, estimate and decision kept in one place, with access limited to the staff who need it.
Result: No couple is lost between the first visit and the start of a cycle because a register went missing.
How the result is measured
- Enquiries by source, including the referring doctor
- Reply time on calls and WhatsApp
- First consultations booked from enquiries
- Couples who completed the advised tests
- Estimates given against cycles started
- Reviews received and replied to
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for IVF and fertility clinics
Each has its own page: what it involves for IVF and fertility clinics, what you get, and what it is measured on.
- SEORank for the diagnosis a couple types, not only for the word IVF.
- Local SEOBe the fertility centre Maps shows a couple searching from the next town.
- Paid advertisingPay for the couple ready to book a consultation, and block everyone else.
- Reputation managementAnswer every fertility review without confirming the reviewer was your patient.
- Content marketingAnswer the questions couples are too embarrassed to ask out loud.
- Social media marketingPost what a nervous couple needs to see, and nothing that reads like a promise.
- WhatsApp marketingThe phone on the dining table shows every message preview to the family.
- Referral marketingWhen a gynaecologist names your clinic, the couple listens, so look after that doctor.
- Follow-up systemsThe couple said they would decide after talking to his parents, and nobody called.
- Buyer journey mappingMap the long road before a couple calls, not only the week after.
Worth a page and a campaign of their own
IVF and ICSI · IUI · Male infertility and semen analysis · PCOS and ovulation problems · Low AMH and poor ovarian reserve · Egg and embryo freezing · Second opinion after a failed cycle · Hysteroscopy and laparoscopy for fertility
Priority campaigns
Campaigns for what IVF and fertility clinics most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Second opinion after a failed cycle
A page and search campaign for couples whose treatment elsewhere did not work, inviting them to bring their old reports to a review with your doctor.
Result: Couples who have lost faith in their last clinic find one that reads their history first.
Male infertility campaign
Plain-language pages and short videos on semen analysis and male factor treatment, written for the husband who has put off the test.
Result: The husband finds a page that speaks to him, not past him.
Egg freezing for women planning ahead
Content and search for women in Bengaluru, Pune or Gurugram thinking about fertility preservation, explaining age, tests and storage without pressure.
Result: A woman researching early finds facts rather than fear.
District-town consultation days
Posts, local announcements and a WhatsApp booking line for the days your doctor sees patients in a nearby town.
Result: Couples from smaller towns start with you before they travel to the city.
PCOS and ovulation support
Pages and short videos on PCOS, irregular cycles and ovulation induction, aimed at women early in trying who are not yet thinking about IVF.
Result: Your clinic is familiar to a couple before they face a bigger decision.
Beyond search
Where we reach buyers of IVF and fertility clinics, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Gynaecologists and OBG clinics in the catchment
An introduction to your doctors and treatments, a referral slip, and a short update to the referring doctor with the couple's consent. No per-patient payment, ever.
Urologists and andrologists
A referral route for men whose semen analysis needs a specialist, and a way for those doctors to send couples back to you.
Diagnostic labs and scan centres
A leaflet the lab can hand over with an AMH or semen report, asking nothing of the lab beyond passing your details on.
Employers and women's networks in IT parks
Talks on fertility awareness and egg freezing, where HR invites a doctor to speak rather than a salesperson to pitch.
NRI couples and their families in India
A page and a video consultation route for couples abroad who plan treatment during a visit home, and for the parent who makes the first call on their behalf.
Who it is for
This is written for these IVF and fertility clinics.
- Standalone IVF centres run by one fertility specialist
- Multi-branch fertility chains
- Fertility units inside a multi-speciality or maternity hospital
- Gynaecology practices adding IUI and fertility work
- Andrology and male infertility clinics
- Egg freezing and fertility preservation practices in the metros
- Centres running consultation days in district towns
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for IVF and fertility clinics
- 1
Assess
We read your enquiry channels, how long couples wait for a reply, how consultations turn into tests and tests into a cycle, and where referred couples come from.
- 2
Settle privacy and the rules
We agree with you and your adviser what an ad, a post or a message may say, and who may hold patient numbers, before anything goes out.
- 3
Fix the reply and the record
One clinic number, a coordinator's routine, and an enquiry record that follows a couple from the first message to a treatment decision.
- 4
Build the pages and the profile
Treatment and diagnosis pages reviewed by your doctor, a complete Maps listing for each centre, and content in the languages your couples speak.
- 5
Bring couples in and stay in touch
Search, referral work with gynaecologists and careful advertising for the treatments with room, with follow-up that stops when a couple asks it to.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
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Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions IVF and fertility clinics ask before they call.
Not here? More answers, or ask on WhatsApp.
Can an IVF clinic advertise its success rate?
Is there a law that applies to fertility clinics specifically?
Couples ask us never to call their home. How do we follow up?
Should we put our package prices on the website?
Can we use photographs of babies born after treatment?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Notes for owners
Read more about IVF and fertility clinics.
- What healthcare buyers check before they choose youA patient, a referring doctor and a hospital purchase team each check something different before choosing a provider. This post lists what each one looks at and where a clinic, lab or supplier loses them.
- What an IVF clinic should say when a couple asks about success ratesEvery couple asks about success rates before they book. This post sets out how the front desk and the doctor can answer honestly, without a number that misleads, and what to put in writing.
Part of Healthcare. See the other industries in the group.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.