Manufacturing · Automotive Components
Everyone in the trade knows your part number, but nobody new has found you.
A general auto-parts maker sells in two very different rooms. In one, a purchase engineer holds a drawing. In the other, a distributor in a parts market holds a fitment list and a customer waiting at the counter. The same part can be sold in both, and the same website serves neither if it just says 'quality auto parts'.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Auto parts are the individual pieces that fit a vehicle, sold either to the maker for the factory line or to the aftermarket for repair and replacement. GullySales helps part makers get a catalogue buyers can search, handle distributor and workshop enquiries, and follow up the quotations that go quiet.
Last updated 16 Oct 2026. Licence, certification, labelling and advertising rules for automotive components differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if auto parts is what you make or sell.
- Makers selling the same part to a vehicle maker and to the replacement market
- Small plants with a long part list and no searchable catalogue
- Makers who rely on a few parts-market distributors in one or two cities
- Makers who want direct enquiries from workshop chains and fleet owners
Not for
It is not the right fit if.
- A trader reselling parts bought from other makers under no process control of their own
- A maker producing counterfeit or look-alike branded parts. We will not market them
How buyers choose
What decides the sale of auto parts.
Fitment before everything
A distributor or workshop searches by vehicle make, model, year and part name. A listing that cannot be found by fitment is invisible to them, however good the part.
Minimum order and packaging
A distributor asks for the minimum order, the box quantity, the carton marking and whether you will pack under their brand. These answers decide the first order more than the part photograph does.
Sample and a trial lot
Few dealers will stock a part they have not seen. A sample set, then a small trial lot, comes before any standing order, and the trial lot is where fit and finish are judged.
Price against the incumbent brand
The counter buyer compares your price with the brand they already stock, and asks about warranty handling. The margin you leave the dealer is part of the offer.
Where orders are lost
What usually goes wrong when you sell auto parts.
In the words owners use on the first call.
“Our distributors sell our parts but we do not know their customers”
Without a record of who asks for what, every repeat order is a surprise and every lost distributor takes the relationship with them.
“The catalogue is a heavy PDF nobody opens”
Dealers want a part name, a vehicle and a price on a phone screen. A fifty-page PDF sent on WhatsApp is closed in seconds.
“Marketplace enquiries are mostly people after a price list”
A request that says only 'send price' gets a price list and nothing else. No one asks what vehicle, what quantity or whether they are a dealer.
The scope
The work we would propose for auto parts.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, trial orders won and repeat orders. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- A part catalogue searchable by vehicle and partPages for each part family listing the vehicles it fits, the material and the pack size, so a search for a part name for a given model reaches you.
- A dealer enquiry sortA short question set for marketplace enquiries: dealer or workshop, vehicle, quantity, city. Dealer enquiries get a call first.
- A distributor appointment routineA written offer of territory, margin and minimum order, with a follow-up sequence for the dealers who ask and go silent.
- WhatsApp ordering for repeat dealersA product list and a reorder message on WhatsApp for dealers who already buy, with the opt-in recorded.
A sample and trial-lot sequence
The steps from first enquiry to sample dispatch, to trial lot, to standing order, with a call placed at each step.
What we do
What you get for auto parts.
Each deliverable and what it is there to change.
A fitment-led catalogue
Each part listed by vehicle make, model and year range, with pack quantity, so a dealer finds the part without phoning.
A dealer price-list message
A short, current message the dealer can open on a phone, replacing the old PDF forward.
A distributor offer sheet
One page stating territory, margin, minimum order and packing options, written so the distributor can compare it with a rival brand.
A trial-lot tracker
A sheet showing which dealers received samples, which placed a trial lot and which have gone silent.
How the result is measured
- Dealer enquiries by city
- Sample requests received
- Trial lots placed
- Follow-up made on each quotation
- Repeat orders per dealer
- Fitment searches that reach a part page
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Your current catalogue and part list with fitments
- Dealer and distributor names with the cities they cover
- Recent marketplace enquiries, including the ones you did not answer
- Packaging photographs and carton marking details
- A note on which parts you also supply to vehicle makers
Export and new regions
Selling auto parts beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Aftermarket importers
Importers in markets that run the same vehicle models look for fitment lists and carton marking first. Your existing export buyers show which regions to start from.
Brand-label requests
Overseas distributors often ask to pack under their own name. A clear statement of what you will and will not do saves several rounds of email.
FAQ
Questions about selling auto parts.
Not here? More answers, or ask on WhatsApp.
Do I need a separate page for every part?
How do I stop dealers comparing only on price?
Should I sell directly to workshops as well as through distributors?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
More in Automotive Components
Makers of auto parts also need
Looking for the wider industry page? See auto parts manufacturers.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.