Real estate developers and brokers · Search engine optimisation
Rank for two bedroom flats in the locality, not for the builder's name.
Search engine optimisation for a developer or broker means appearing when a buyer searches a locality, a configuration and a budget, rather than only when somebody types your company name. GullySales builds a page for each project, locality and configuration, and clears the faults keeping them behind the portals.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Also for real estate developers and brokers
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- Newspaper advertising for real estate developers and brokers
- Outdoor advertising for real estate developers and brokers
- Radio advertising for real estate developers and brokers
- PPC ads for real estate developers and brokers
- Lead generation for real estate developers and brokers
- Digital marketing for real estate developers and brokers
- Reputation management for real estate developers and brokers
Sales and marketing for real estate developers and brokers, the overview.
For real estate developers and brokers
Where it usually goes wrong, and what we would do.
“Your project name is already somebody else's keyword”
Search your own launch and the first five results are listings from five brokers. The buyer rings them, and you pay commission on your own advertising.
“The budget is part of the search”
People type 3BHK under 1.2 crore in a locality. A page that never mentions a price band cannot match that search, however well it reads.
“A resale page brings buyers a new launch never will”
Searches for ready flats in a locality outnumber launch searches heavily. Brokers who publish resale and rental pages end up owning the micro-market.
What we do
What we deliver for real estate developers and brokers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page per project, locality and configuration
A separate page for each configuration in each project, naming the locality the way a buyer types it, with the price band and possession quarter on it.
Result: The exact search a buyer makes has somewhere to land.
Micro-market pages that outrank the listings
Pages about the locality itself, covering connectivity, the schools, the tech parks, the water position and what a flat there costs today.
Result: You own the locality search rather than a portal.
Registration particulars placed where they belong
The number, the approving authority and the possession date on every project page, published after your lawyer has cleared the wording.
Result: A serious buyer finds what he checks for first.
Construction stage photographs with the month on them
A fresh set of site pictures each month, dated, replacing the renders a buyer is comparing against a rival's recent photographs.
Result: The doubt about your timeline stops at the page.
Technical faults cleared from a heavy site
Load speed on a site full of floor plans and galleries, broken links from sold-out projects, and the pages left behind by an old launch.
Result: A buyer on a phone reaches the enquiry form.
Monthly reporting by locality and configuration
Position, traffic and enquiries for each project and micro-market page, measured from the baseline recorded before work began.
Result: You can see which locality page produced site visits.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these real estate developers and brokers.
- Residential apartment developers
- Villa and plotted development builders
- Commercial and office space developers
- Independent brokers and channel partner networks
- Redevelopment and rehabilitation projects
- Plot and land aggregators
- NRI-focused residential projects
- Affordable and mid-income housing developers
- Luxury and premium residential developers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for real estate developers and brokers
- 1
Audit the enquiry funnel
We check how fast a portal or website enquiry gets a call back, how site visits are booked, and where leads from brokers and walk-ins are recorded today.
- 2
Build the locality and configuration pages
A page for each project by locality and configuration, with RERA details, real photographs and a clear price band, so the project appears for the exact search a buyer types.
- 3
Fix the response time
A same-day callback routine and a WhatsApp reply script for the sales office, so an enquiry at any hour gets a human response before the buyer moves on.
- 4
Bring in qualified visits
Portal listings, Google Ads for the locality and configuration, and a broker referral process, aimed at bookable site visits rather than form fills.
- 5
Track every lead to registration
One CRM record for portal, broker and walk-in leads, so the sales head can see which channel is producing bookings, not just enquiries.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Houzeome Interior Design Studio
- Situation
- A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
- What we did
- A custom site build
- The studio's own photography
- One brand across the site
- Six project pages
- Result
- Six real projects published, each with its own detailed case-study page
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need search if we already advertise on 99acres?
Our launch page is written and the registration is not through. What now?
Do you work with individual brokers or only developers?
Can you help us track broker performance?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for real estate developers and brokers
Everything else we would do for you.
- Cinema advertising for real estate developers and brokers
- Newspaper advertising for real estate developers and brokers
- Outdoor advertising for real estate developers and brokers
- Radio advertising for real estate developers and brokers
- PPC ads for real estate developers and brokers
- Lead generation for real estate developers and brokers
- Digital marketing for real estate developers and brokers
- Reputation management for real estate developers and brokers
- Local SEO for real estate developers and brokers
- Branding and identity for real estate developers and brokers
- Social media marketing for real estate developers and brokers
- Content marketing for real estate developers and brokers
- Email marketing for real estate developers and brokers
Or start from the overview: sales and marketing for real estate developers and brokers.