Real estate developers and brokers · Digital marketing
Plan the launch month and the eleven months of selling after it.
Digital marketing for a developer or broker is the plan deciding what runs at launch, what runs while inventory sells down, and what runs before possession. GullySales sets that calendar, gives every channel an owner, and reports cost per booking by channel.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Also for real estate developers and brokers
- Cinema advertising for real estate developers and brokers
- Newspaper advertising for real estate developers and brokers
- Outdoor advertising for real estate developers and brokers
- Radio advertising for real estate developers and brokers
- SEO for real estate developers and brokers
- PPC ads for real estate developers and brokers
- Lead generation for real estate developers and brokers
- Reputation management for real estate developers and brokers
Sales and marketing for real estate developers and brokers, the overview.
For real estate developers and brokers
Where it usually goes wrong, and what we would do.
“Everything gets spent in the launch month”
The budget goes on the launch weekend, and the unsold middle floors in month nine have nothing behind them. That is when the discounting starts.
“Your channels are not all yours”
Portal packages, channel partner campaigns and a media agency all run under your name. Without one calendar, the same buyer is quoted three prices.
“The festival calendar decides when families sign”
Akshaya Tritiya, Gudi Padwa, Dussehra and the March closing move bookings. A campaign built the week before one of those dates arrives late.
What we do
What we deliver for real estate developers and brokers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A calendar tied to inventory, not to the launch
What runs at launch, what runs while the middle floors sell, and what runs in the quarter before possession, with budget marked against each stretch.
Result: Month nine has something behind it.
Festival and closing dates prepared six weeks ahead
Campaigns for Akshaya Tritiya, Gudi Padwa, Dussehra and the March year-end written and approved well before the week they are needed.
Result: You are ready when families are deciding.
One calendar covering portals, partners and your own ads
Every channel running under your name in a single plan, with the offer, the price band and the possession message agreed across all of them.
Result: A buyer gets one answer whoever he asks.
A named owner for each channel
Somebody accountable for the portal listings, somebody for the ad accounts, somebody for partner communication, all in the same weekly review.
Result: Nothing runs for a month unnoticed.
A separate plan for commercial or plotted inventory
Office, retail and plotted products given their own budget and message, since the buyer, the season and the proof are all different.
Result: The slow product stops being an afterthought.
Cost per booking reported by channel
Enquiries, visits, bookings and spend by channel and locality each month, read against the baseline recorded at the audit.
Result: A channel producing names but no bookings gets cut.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these real estate developers and brokers.
- Residential apartment developers
- Villa and plotted development builders
- Commercial and office space developers
- Independent brokers and channel partner networks
- Redevelopment and rehabilitation projects
- Plot and land aggregators
- NRI-focused residential projects
- Affordable and mid-income housing developers
- Luxury and premium residential developers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for real estate developers and brokers
- 1
Audit the enquiry funnel
We check how fast a portal or website enquiry gets a call back, how site visits are booked, and where leads from brokers and walk-ins are recorded today.
- 2
Build the locality and configuration pages
A page for each project by locality and configuration, with RERA details, real photographs and a clear price band, so the project appears for the exact search a buyer types.
- 3
Fix the response time
A same-day callback routine and a WhatsApp reply script for the sales office, so an enquiry at any hour gets a human response before the buyer moves on.
- 4
Bring in qualified visits
Portal listings, Google Ads for the locality and configuration, and a broker referral process, aimed at bookable site visits rather than form fills.
- 5
Track every lead to registration
One CRM record for portal, broker and walk-in leads, so the sales head can see which channel is producing bookings, not just enquiries.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Houzeome Interior Design Studio
- Situation
- A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
- What we did
- A custom site build
- The studio's own photography
- One brand across the site
- Six project pages
- Result
- Six real projects published, each with its own detailed case-study page
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we split the budget between portals and our own channels?
Who should own this inside a developer?
Do you work with individual brokers or only developers?
Can you help us track broker performance?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for real estate developers and brokers
Everything else we would do for you.
- Cinema advertising for real estate developers and brokers
- Newspaper advertising for real estate developers and brokers
- Outdoor advertising for real estate developers and brokers
- Radio advertising for real estate developers and brokers
- SEO for real estate developers and brokers
- PPC ads for real estate developers and brokers
- Lead generation for real estate developers and brokers
- Reputation management for real estate developers and brokers
- Local SEO for real estate developers and brokers
- Branding and identity for real estate developers and brokers
- Social media marketing for real estate developers and brokers
- Content marketing for real estate developers and brokers
- Email marketing for real estate developers and brokers
Or start from the overview: sales and marketing for real estate developers and brokers.