Real estate developers and brokers · Pay per click advertising
Buy your own project name back before a broker sells it to you.
Paid search for a developer or broker buys the locality, configuration and budget searches a buyer makes while shortlisting, and defends your project name from everyone else bidding on it. GullySales splits the campaigns by configuration, filters out rent and resale traffic, and counts site visits.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for real estate developers and brokers
- Cinema advertising for real estate developers and brokers
- Newspaper advertising for real estate developers and brokers
- Outdoor advertising for real estate developers and brokers
- Radio advertising for real estate developers and brokers
- SEO for real estate developers and brokers
- Lead generation for real estate developers and brokers
- Digital marketing for real estate developers and brokers
- Reputation management for real estate developers and brokers
Sales and marketing for real estate developers and brokers, the overview.
For real estate developers and brokers
Where it usually goes wrong, and what we would do.
“Ten people are bidding on your launch name”
Portals and channel partners buy your project name the week you announce it. A buyer clicks one of them and arrives as somebody else's lead.
“Rent and resale searches will eat a launch budget”
Flats for rent in the same locality cost the same click and can never book. Those words have to be excluded on the first day.
“The form decides whether pre-sales rings in ten minutes”
A name and a number is not an enquiry. Configuration, budget band and the weekend they can visit are what put a call at the top of the list.
What we do
What we deliver for real estate developers and brokers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A campaign defending your own project name
Search ads on the project, the builder and the common misspellings, running from announcement day so the brokers bidding on it do not take the call.
Result: The buyer who searched your launch reaches you.
Campaigns split by configuration and budget band
Separate campaigns for each configuration and price band, so a two bedroom budget is never spent on people shopping for a villa.
Result: You can see what each configuration costs to fill.
Negative keywords against rent, resale and jobs
Blocks on rent, PG, resale, property tax and broker job, reviewed against the search terms report every week.
Result: Your launch budget stops buying tenants.
A landing page per configuration with a real form
Floor plan, price band, possession quarter, registration details, and a form asking budget, timeline and whether a loan is already approved.
Result: Pre-sales knows which number to ring first.
Retargeting aimed at people who opened a floor plan
Ads following the buyer who studied the plan or the payment schedule but never filled the form, run only while that inventory is live.
Result: The half-interested buyer comes back cheaply.
Spend reported against visits and bookings
Cost per enquiry, per site visit and per booking by campaign and locality, set against the baseline recorded at the audit.
Result: The portal invoice and the ad account get compared.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these real estate developers and brokers.
- Residential apartment developers
- Villa and plotted development builders
- Commercial and office space developers
- Independent brokers and channel partner networks
- Redevelopment and rehabilitation projects
- Plot and land aggregators
- NRI-focused residential projects
- Affordable and mid-income housing developers
- Luxury and premium residential developers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for real estate developers and brokers
- 1
Audit the enquiry funnel
We check how fast a portal or website enquiry gets a call back, how site visits are booked, and where leads from brokers and walk-ins are recorded today.
- 2
Build the locality and configuration pages
A page for each project by locality and configuration, with RERA details, real photographs and a clear price band, so the project appears for the exact search a buyer types.
- 3
Fix the response time
A same-day callback routine and a WhatsApp reply script for the sales office, so an enquiry at any hour gets a human response before the buyer moves on.
- 4
Bring in qualified visits
Portal listings, Google Ads for the locality and configuration, and a broker referral process, aimed at bookable site visits rather than form fills.
- 5
Track every lead to registration
One CRM record for portal, broker and walk-in leads, so the sales head can see which channel is producing bookings, not just enquiries.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Houzeome Interior Design Studio
- Situation
- A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
- What we did
- A custom site build
- The studio's own photography
- One brand across the site
- Six project pages
- Result
- Six real projects published, each with its own detailed case-study page
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What is a reasonable cost per site visit?
Can we run ads while registration is still being processed?
Do you work with individual brokers or only developers?
Can you help us track broker performance?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for real estate developers and brokers
Everything else we would do for you.
- Cinema advertising for real estate developers and brokers
- Newspaper advertising for real estate developers and brokers
- Outdoor advertising for real estate developers and brokers
- Radio advertising for real estate developers and brokers
- SEO for real estate developers and brokers
- Lead generation for real estate developers and brokers
- Digital marketing for real estate developers and brokers
- Reputation management for real estate developers and brokers
- Local SEO for real estate developers and brokers
- Branding and identity for real estate developers and brokers
- Social media marketing for real estate developers and brokers
- Content marketing for real estate developers and brokers
- Email marketing for real estate developers and brokers
Or start from the overview: sales and marketing for real estate developers and brokers.