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Personal branding · Healthcare

Patients put off the consultation that embarrasses them.

Personal branding for a urologist is calm, accurate education on subjects people avoid raising, together with a clear professional profile.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Personal branding

In one paragraph

Personal branding for a urologist is calm, accurate education on subjects people avoid raising, together with a clear professional profile. GullySales drafts it from a conversation with you, with care for the sensitivity of the subject and within the limits medical councils set.

Also written for

Urologist, Andrologist, Endourologist, Uro-oncologist, Kidney stone specialist, Male infertility specialist.

Where this sits

For urologists

Where it usually goes wrong, and what we would do.

  • “Embarrassment delays the visit, sometimes for years”

    Men and women alike postpone seeing a urologist for urinary symptoms or sexual health. Writing that treats the subject plainly and respectfully lowers the barrier, and it is the reader's first meeting with you.

  • “The subject attracts the loudest advertising”

    Sexual health is a field with exaggerated cures, secret remedies and shop-front clinics. Standing apart from that means writing carefully, claiming nothing and naming your qualification and registration prominently.

  • “Urology spans stones, cancers, prostate and fertility”

    The word covers kidney stones, prostate conditions, cancers and male fertility, and each reader has a different concern. Separate, plain pieces for each help the right reader find the right answer.

  • “Physicians and nephrologists decide who sees the difficult cases”

    A physician with a patient who has recurrent stones or a raised prostate marker needs a clear sense of your scope. A precise profile helps that referral, and nothing else does.

What we do

What we deliver for urologists.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that is exact about scope and training

    Qualifications, fellowships, registration details, the conditions you manage and the procedures you perform, in language free of promotion.

    Result: A referring physician can see whether a patient belongs with you at a glance.

  2. An hour on the questions patients find hard to ask

    A conversation about what people raise only when pressed, and what they misunderstand about common conditions. That hour is the raw material and cannot be handed over.

    Result: Explanations in your own voice, drafted without extra work for you after a long list.

  3. Plain writing on symptoms, screening and treatment choices

    Pieces on stones, prostate health, urinary symptoms and when to seek review. Educational, with no cure claims, no sexual performance promises and no offers.

    Result: A reader understands what a symptom may mean and what an examination involves.

  4. A policy for sensitive images and patient material

    Rules for scans, procedures and teaching cases: written consent, nothing identifiable, and no suggestion that any outcome is certain.

    Result: Material that protects the patients' dignity and your registration.

  5. Visibility in urological societies

    A biography, presentation topics and outreach to journals, workshops and society meetings so colleagues and trainees meet your thinking.

    Result: Referring physicians and surgeons know your name from a professional setting.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for urologists

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can I write about erectile dysfunction treatments?
Only as general education about causes, assessment and when to see a doctor. Promising cures or results, or naming prescription-only products, is the kind of claim the law and councils restrict. Advertising and publicity rules for doctors differ by council and change, so check with your own medical council.
Will you use patient stories to make the subject less awkward?
No. Patient stories and testimonials are not used, however well meant. Education in your own voice does the same work without a complaint risk.
Is this worth it for a practice that is already busy?
If the practice is busy because referrers know you, a profile is still useful to the new patient who checks your name. If you cannot spare an hour, we would advise against starting.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Healthcare

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