Jewellery retailers · WhatsApp marketing
She sends a screenshot and asks the price, and your answer decides the visit.
WhatsApp is where a jewellery buyer sends a saved design and asks what it would cost, and where families abroad see a set on video before it is booked. Handled badly it becomes a daily rate blast nobody reads. GullySales sets up the business catalogue, the reply routine and the consent behind every number.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily, which gets read faster than email or SMS. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Also for jewellery retailers
- Cinema advertising for jewellery retailers
- Google Ads for jewellery retailers
- Newspaper advertising for jewellery retailers
- Outdoor advertising for jewellery retailers
- Radio advertising for jewellery retailers
- Sales and marketing strategy for jewellery retailers
- SEO for jewellery retailers
- Social media marketing for jewellery retailers
Sales and marketing for jewellery retailers, the overview.
For jewellery retailers
Where it usually goes wrong, and what we would do.
“A screenshot with a price question is a hot enquiry”
She has already chosen the design and is checking whether your store is in her range. An answer that gives an approximate weight and price band brings her in. Asking her to visit to find out sends her to the next store.
“A video call sells to the family who cannot walk in”
An uncle in the Gulf or a daughter in another city is part of the decision. A live video showing the set under the counter light, with the hallmark visible, does what photographs cannot.
“The gold rate message is the one broadcast people welcome”
Customers who have told you they are waiting for a rate movement genuinely want it. The same list does not want a festive poster every morning, and will block the number.
What we do
What we deliver for jewellery retailers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A WhatsApp Business account with a catalogue by collection
Bridal, diamond, daily wear and coins loaded as catalogue items with weight bands, so a design can be sent as a product rather than a photo.
Result: A price question gets a complete answer in one reply.
A reply standard for design and price enquiries
An agreed owner on the store number, with the information every reply must carry: approximate weight, price band and the making basis.
Result: Nobody is told to come to the showroom to find out.
Consent recorded for every number on a list
A note of how each number was collected and what the customer agreed to receive, with a simple way to stop.
Result: You are not broadcasting to numbers copied off bills.
Separate lists for rate watchers and collection news
Customers who asked to hear about the gold rate kept apart from those who wanted new collection updates or scheme reminders.
Result: Each message goes to people who asked for that message.
Video call appointments offered on the chat
A booked video viewing for family members away from the city, with the pieces kept ready and the hallmark shown on camera.
Result: A distant decision-maker sees the set before the family commits.
Chat enquiries logged to the customer record
Each WhatsApp enquiry entered against a customer with the occasion and the designs sent, rather than left in the phone.
Result: A message today is a follow-up call next week.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these jewellery retailers.
- Bridal and wedding jewellery showrooms
- Gold and diamond jewellery retail chains
- Silver and artificial jewellery stores
- Certified diamond and solitaire retailers
- Traditional and antique jewellery stores
- Single-showroom family jewellers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
01 · First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
04 · After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for jewellery retailers
- 1
Assess
We look at how your showroom is found for bridal and festive searches, how fast WhatsApp design enquiries are answered, and what last festival season's campaign actually produced.
- 2
Fix the profile and the reply
Google Business Profile and Maps listing kept current for every showroom, and a WhatsApp routine for design and price enquiries.
- 3
Build the pages that get searched
Pages for bridal collections, diamond jewellery and gold rate transparency, written for the questions a buyer actually asks before a visit.
- 4
Plan the festive calendar
Campaigns built ahead of Akshaya Tritiya, Dhanteras and the wedding season, with the enquiry desk staffed for the spike.
- 5
Bring buyers in and keep them
Local search, Google Ads timed to the season, and a referral and exchange-reminder routine for past bridal customers.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Bon Millette
- Situation
- A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
- What we did
- A site that matches the food
- The story in a trust-building order
- Product sections with full disclosure
- A short path from reading to buying
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we send the daily gold rate to all our customers?
Can we quote a price on WhatsApp when the rate changes daily?
How far ahead should we plan for a festival like Akshaya Tritiya?
Do we need Google Ads or just SEO?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for jewellery retailers
Everything else we would do for you.
- Cinema advertising for jewellery retailers
- Google Ads for jewellery retailers
- Newspaper advertising for jewellery retailers
- Outdoor advertising for jewellery retailers
- Radio advertising for jewellery retailers
- Sales and marketing strategy for jewellery retailers
- SEO for jewellery retailers
- Social media marketing for jewellery retailers
- Website design and development for jewellery retailers
- Buyer journey for jewellery retailers
- Follow-up systems for jewellery retailers
- CRM for jewellery retailers
- Review generation for jewellery retailers
- Customer retention for jewellery retailers
- Referral marketing for jewellery retailers
Or start from the overview: sales and marketing for jewellery retailers.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.