Manufacturing · Machining, metal and components
Your furnace is never short of work on paper, but the enquiries that fill it come from three or four customers.
Most foundries live on a short customer list. A pump maker, a tractor assembler, a valve company, a dealer who passes on jobs. When one of them changes a supplier or moves a part to another state, the furnace schedule shows it within a season. The foundry knows this and still has no steady way of meeting new buyers.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Casting and foundry work means pouring molten metal into a mould to make a part, in aluminium, iron, steel or other alloys, by die, sand, gravity or investment methods. GullySales helps foundries get found by the engineers and buyers who send patterns and drawings, answer each request for quotation properly, and follow it up until it becomes a trial order.
The buyer who does not know you has a drawing or a pattern and a list of foundries from a directory, a trade show or a colleague. They send the same request for quotation to several. What comes back decides who gets the sample order: a clear reply with the questions a foundry would ask, or a one-line rate on WhatsApp.
This page covers the whole segment. The pages below it take one process each, because a die caster and a sand foundry are chosen on different grounds, by different buyers, and lose orders in different places.
Last updated 16 Oct 2026.
7 types of work
Each kind of casting & foundry is bought differently, so each has its own page.
Open the one that matches what you make. It covers who buys it, where the order is lost and what we would do.
- Aluminium Die CastingOur die is paid for and the machine is idle between two big customers' schedules.
- Iron CastingWe pour grey and SG iron every day and still sell to whoever walks in.
- Steel CastingA buyer can see our steel foundry has a furnace, not whether it has the heat treatment they need.
- Investment CastingBuyers think of us as a small-parts shop, but we cast alloys most foundries will not touch.
- Sand CastingWe will pour whatever pattern walks in, and that is exactly why nobody remembers what we are good at.
- Gravity Die CastingWe sit between sand and pressure die casting, and buyers keep treating us like one or the other.
- Foundry ComponentsWe make the patterns, cores and consumables a foundry needs, and the foundries nearby buy from whoever they already know.
Who it is for
This is written for you if casting & foundry is what you make or sell.
- Job-work foundries that cast to a customer's pattern or drawing and want buyers beyond the two or three they depend on
- Die casters and gravity die shops that own tooling and need more runs to fill the machines
- Investment casting units with a wide alloy range and no one explaining it to buyers
- Sand and iron foundries in a cluster town that win work only through local reference
- Foundries that also machine and finish the casting and sell it as a ready part
Not for
It is not the right fit if.
- A foundry that is full for the next year with long-term contracts and does not want a new customer. Come back when that changes.
- A unit that cannot yet keep a stable quality record on its castings. Marketing will bring in a buyer who then finds the rejection rate for themselves.
- A trading firm that sources castings from others and has no control over the foundry. We can write for a maker, not for a middleman who cannot answer a metallurgical question.
How buyers choose
What decides who wins in casting & foundry.
A drawing or pattern goes out to several foundries
The buyer's engineer sends the drawing, the material grade, the quantity and the expected rate to a shortlist. The shortlist comes from a directory, an earlier supplier or a recommendation. If you are not on it, you are not quoted.
Material and test certificates
Chemical composition, mechanical properties and sometimes radiography or pressure tests are asked for with the first lot. A foundry that can show what it tests and with what equipment is ahead of one that says it will arrange it.
Sample approval before the batch
A first-article casting is made, inspected, sometimes machined and fitted by the buyer. This takes the longest, and the buyer decides by what they see on the first lot.
Tooling cost against volume
For die casting and investment casting the pattern or die is a separate cost, and the buyer decides whether the run justifies it. A foundry that explains this early loses fewer enquiries to confusion.
Where orders are lost
What usually goes wrong when you sell casting & foundry.
In the words owners use on the first call.
“They ask for a quote and we never hear back”
A quotation went out as an attachment, nobody phoned, and the buyer moved to the next foundry that did. In casting the enquiry is often one of several sent the same day.
“Our customers keep asking for the same three things”
The same customers keep sending repeat orders, and the foundry has never written down what else it casts. New buyers cannot see the range, so they assume it is narrower than it is.
“IndiaMART brings calls from people who want a price for a part with no drawing”
The listing produces enquiries, but most are rate checks with no drawing, grade or quantity. Someone has to separate the real requirement from the curious, and in many foundries nobody does.
“We cast well but the buyer sees a workshop photo and a phone number”
The website shows a furnace and a list of metals. It does not say which sizes, which tolerances, which finishing, which tests, so the engineer cannot judge the fit before calling.
The scope
The work we would propose for casting & foundry.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, trial orders won and repeat orders. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- A casting range page for each process and alloyPages that say what you pour, in which alloy, at what weight range and what finishing, so a buyer searching for a specific casting finds a page that answers it.
- Cleaning up marketplace and directory listingsProduct listings written around the castings you actually make, with a reply routine for the enquiries that arrive and a way to mark the ones that had no drawing.
- A reply routine for requests for quotationThe first reply asks for the drawing, grade, quantity and delivery date in plain terms, so the second message is a quotation and not another question.
- Following up quotations that went quietA record of every quotation sent, who it went to and the next call date, so a quotation does not rest on someone's memory.
- A capability sheet buyers can forwardA short document with the processes, alloys, weight range, testing and machining you offer, written for an engineer to circulate inside their company.
A sample-to-repeat-order routine
After a first lot is approved, a plan for the next order: a call to the buyer's purchase and quality staff, a record of drawings supplied, and a date to ask about the next lot.
What we do
What you get for casting & foundry.
Each deliverable and what it is there to change.
A capability page for each casting process
Each page lists alloys, weight and size range, finishing, testing and the industries you supply. It is what a buyer's engineer reads before deciding to send a drawing.
A request-for-quotation form that asks for the drawing
It asks for the drawing or pattern, grade, quantity, delivery date and finishing, so an incomplete enquiry shows itself early.
Rewritten marketplace listings
Listings for the castings you make, with the grade and the use, replacing generic lines that attract rate-checkers.
A quotation tracker
One list of quotations sent, status and next action, so follow-up does not depend on who happens to remember.
A buyer-ready capability sheet
A document of processes, alloys, tests and finishing that a purchase manager can attach to an internal approval request.
How the result is measured
- Qualified quotation requests
- Quotations followed up and replied to
- Drawings received against enquiries
- Sample approvals and trial orders won
- Repeat orders from new customers
- Enquiries that arrived with no drawing
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What the work involves for casting & foundry
- 1
Read the requirements brief
You tell us what you cast, for whom and what has gone wrong, using the requirements brief, and we read it before we speak.
- 2
Look at the enquiries and the quotations
We go through your recent requests for quotation and replies to see where they stopped and why.
- 3
Build the casting pages and listings
Process and alloy pages, rewritten listings and a capability sheet are written from what your plant actually does.
- 4
Set up the reply and follow-up routine
Every request gets a first reply and every quotation gets a next call, recorded in one place.
- 5
Report against the baseline
Enquiries, quotations and orders are reported against the figures recorded before work began, on a schedule agreed in writing.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Your website link and any directory or marketplace listings
- The last ten requests for quotation, with the quotations you sent
- A list of current customers and the parts they buy
- Photographs of your plant, patterns, dies and finished castings
- Test equipment and certificates you hold, as they stand today
Export and new regions
Selling casting & foundry beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Importers and OEMs that buy castings abroad
Buyers in Europe, North America and the Middle East source castings from India through importers, sourcing agents and directly from OEMs. Which of these fits your product is something to learn from your own export enquiries.
Documents and tests overseas buyers ask for
Material test certificates, inspection reports and sample approval are usual requests. We will ask what you already issue, not decide for you what a market requires.
Samples, freight and payment terms
Heavy castings make sample freight a real cost, and payment terms decide whether the order is worth taking. Both belong in the first reply, not the fourth.
FAQ
Questions about selling casting & foundry.
Not here? More answers, or ask on WhatsApp.
Can a foundry get customers online when the work is custom?
Our enquiries from IndiaMART are mostly rate checks. Is that normal?
Should we put our rates on the website?
Do you work with foundries that only do job work for one big customer?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Makers of casting & foundry also need
Looking for the wider industry page? See metal fabrication and laser cutting units.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.