Manufacturing · Casting & Foundry
We pour grey and SG iron every day and still sell to whoever walks in.
An iron foundry is usually a cluster business. The town has fifty of them, the buyers know the town, and the quotation goes to whichever three answer first. Price carries a great deal of weight, and a foundry with a better grade control or a quicker pattern turn-around gets no credit for it because nobody can see it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Iron casting means pouring grey iron or ductile (SG) iron into sand moulds to make machine beds, pump bodies, brake parts, manhole covers and similar heavy parts. GullySales helps iron foundries describe the grades, weights and testing they offer, and reach the pump, valve, machine-tool and municipal buyers who order them.
The work here is to make the differences visible: the grades, the weight range, the machining and testing, and the speed of reply.
Last updated 16 Oct 2026.
Who it is for
This is written for you if iron casting is what you make or sell.
- Grey iron and SG iron foundries supplying pump, valve and compressor makers
- Foundries making machine-tool beds, columns and counterweights
- Units making municipal castings such as covers, frames and gratings
- Foundries that machine castings in-house and sell finished parts
Not for
It is not the right fit if.
- A foundry that competes only on the lowest rate and cannot show anything else. Marketing will bring more rate comparisons.
- A unit without any chemical or mechanical testing, which buyers will ask for on the first lot.
How buyers choose
What decides the sale of iron casting.
Grade and the certificate that proves it
The drawing names a grade, and the buyer asks for a chemical analysis and a tensile or hardness report with the lot. A foundry with a spectrometer or a trusted external lab says so up front.
Weight per piece and the tonnage per month the buyer wants
A pump maker sending ten tonnes of regular work is a different customer from a one-off. The buyer sorts shops by whether they can run the weight and the volume.
Pattern ownership and storage
Patterns belong to the buyer, and the foundry holds them. Buyers check whether you keep them in order and whether a repeat order starts from a good pattern.
Machining and finishing included or outside
Buyers prefer one invoice for a finished casting. A foundry with machining on site is compared differently from one that sends parts out.
Where orders are lost
What usually goes wrong when you sell iron casting.
In the words owners use on the first call.
“Every quotation is compared on rate per kilogram”
The buyer sees a rate and nothing else because the foundry sent one line. Grade control, rejections and delivery performance never appear on the page.
“We depend on three pump makers”
Their schedules decide our furnace hours. Any reduction in their off-take shows up the next month and we have no list of alternates.
“Municipal buyers pay late and want a new quote every time”
Tender and rate-contract work is slow and sits outside the usual follow-up. The foundry loses track of which tender is still open.
The scope
The work we would propose for iron casting.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, trial orders won and repeat orders. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- A grade and weight chartA chart of grey iron and SG grades you pour, with weight range, section thickness and the tests that come with the lot.
- Listings for castings by part typePump bodies, flywheels, brake drums, covers and frames each listed with their grade, so enquiries arrive with the use named.
- Prospecting among pump, valve and machine-tool makersA list of makers in your region and beyond who buy the iron castings you pour, with the part and the buyer's role.
- Quotations that show more than rateA quotation format that states the grade, the tests, the pattern arrangement and delivery, and a follow-up call after it.
Tender and rate-contract tracking
A sheet of open tenders and rate contracts, closing dates and the person responsible, so none lapse.
What we do
What you get for iron casting.
Each deliverable and what it is there to change.
A grade and testing statement
Which grades, which tests and who certifies them, written once and attached to every quotation.
A list of the castings you already supply
By part type and weight, so a new buyer can see you have done something close to theirs.
A quotation format with more than a rate
Rate, grade, test report, pattern terms and delivery in one page.
A tender and rate-contract tracker
Open and closed tenders with dates and contacts.
A prospect list of pump and valve makers
Named firms, the part they likely buy and a first-contact route.
How the result is measured
- Quotation requests with grade and weight stated
- Quotations followed up
- New customers beyond the top three
- Sample lots approved
- Repeat tonnage from new customers
- Tenders tracked against tenders lost for missed dates
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Grades you pour and the testing you do or outsource
- Weight range and annual tonnage you can take
- Last quotations sent and what happened
- Tender or rate-contract papers you hold
- Patterns you hold for each customer
Export and new regions
Selling iron casting beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Importers of municipal and machine castings
Some importers buy iron castings in bulk for resale and others for a named OEM. Your existing export enquiries will show which kind you are dealing with.
Test certificates and third-party inspection
Overseas buyers often ask for an independent inspection before shipment. Ask what they accept before you quote, and say what you can arrange.
Freight on heavy parts
A tonne of iron costs a lot to move. Quote delivery terms in the first message so freight does not surprise the buyer later.
FAQ
Questions about selling iron casting.
Not here? More answers, or ask on WhatsApp.
How do pump makers choose an iron foundry?
Is it worth being on IndiaMART for iron castings?
How do we get out of competing on rate per kilogram?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Casting & Foundry
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Looking for the wider industry page? See metal fabrication and laser cutting units.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.