Industries · Manufacturing & Industrial

Buyers reorder from the maker whose range, sizes and lot terms are written down.

A boutique owner looking for new handbag designs, a footwear wholesaler booking next season's articles and a corporate buyer asking for five hundred wallets with a logo all start the same way. A catalogue goes over WhatsApp and a question comes back about the smallest lot. The maker who replies with material, sizes, colours and lot terms in one message gets the sample request.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of garment manufacturers at work in India

In one paragraph

Footwear, leather and accessories manufacturing covers the factories that make shoes, wallets, handbags, trolley bags, belts and similar articles for wholesalers, dealers, boutiques, online sellers, corporate buyers and brands. GullySales looks at whether your range is set out article by article with lot terms, and whether every catalogue, sample and trial lot is recorded and followed up.

The five trades here sell finished articles by design, size and colour, in assorted or stated lots, to buyers who sit between the factory and the customer. A wholesaler, dealer, boutique, gifting agency or online seller decides whether your name gets pushed. Footwear is sold article by article in sizes and colours, leather goods and luggage are sold on material and after-sale terms, and accessories are sold as hundreds of small designs at a low price.

Last updated 18 Oct 2026. Rules on what you may advertise differ by trade and change. This page describes them in general terms only, so check the current position with your own adviser or regulator.

5 kinds of business

Each kind of business in footwear, leather & accessories sells a little differently.

Open the page closest to yours for how its buyers choose and what we would fix first.

Footwear manufacturers

Wholesalers reorder article by article, in sizes and colours that have to be quoted. A catalogue carrying real information, a sample pair and a record of who reordered what are the base.

Read the page for footwear manufacturers

Leather goods manufacturers

A buyer wanting wallets with a logo needs a sample route and a stated minimum lot. Real leather and PU buyers are different people, so they get separate pages.

Read the page for leather goods manufacturers

Handbag manufacturers

Boutique owners shortlist designs and order assorted lots; private-label brands ask for custom bags. A design lookbook and a stated minimum for custom work answer both.

Read the page for handbag manufacturers

Luggage manufacturers

Dealers hold several brands and push the one with the margin. A dealer programme and a plain warranty message give them reason to put a name behind your trolley bags and backpacks.

Read the page for luggage manufacturers

Fashion accessory manufacturers

Hundreds of small designs go out in assorted lots to wholesalers, boutiques and online sellers. A sorted catalogue showing the whole range, with lot terms stated, has to be in buyers' hands before a festive peak.

Read the page for fashion accessory manufacturers

What they share

What usually goes wrong across footwear, leather & accessories.

Whichever of these you run, you will probably recognise most of them.

“Our catalogue shows photographs and no information”
A buyer sees a bag, a shoe or a wallet and cannot find the article code, the material, the sizes and colours, or the minimum lot. So the first reply is a string of questions.
“Lot terms are worked out afresh on every call”
The smallest lot, the assorted-lot rule and the sample rule sit with the owner or one salesperson. Two buyers hear two answers, and one of them goes elsewhere.
“Catalogues and samples go out and nothing comes back”
A sample pair, a sample piece or a forwarded catalogue costs money. If nobody records who took it and asks what they thought, we never learn what to follow up.
“The new range reaches buyers after they have started buying”
A buyer books for the season before we have shown what is new. The newest designs wait on our shelf until someone visits.
“The wholesaler, dealer or agency in the middle decides whether our name is pushed”
Buyers hold stock from several makers and push the one that suits them. The customer behind them is not someone we know.
“Buyers see the price first because material and finish are not shown”
Real leather or PU, the stitching, the wheels, the packing and what we do after a complaint are claimed in conversation and not written anywhere a buyer can compare.
“A trial lot is not followed by the reorder we wanted”
A buyer orders once to try us and the next order goes to another maker. Nobody asked, because nobody recorded who the buyer was or what sold.

Show 4 moreShow fewer

Where to start

What to fix first in footwear, leather & accessories.

In the order we would look at them. Your own enquiry records may change the order, and we would say so.

An article-wise catalogue with a code, the material, the sizes and colours and the lot terms for each article, in a form a buyer can forward.
Separate pages or lists for different buyers, such as real leather and PU, or boutique lots and private-label work, so each buyer reads their own terms.
A sample register with the buyer, the article, the date sent and the quantity they would trial, followed up once the buyer has had time with it.
A dated list of existing buyers to show the new range to before their buying starts.
A plain statement of what you stand behind after delivery, such as replacement, repair or packing, decided by you and written down.

Related services

The work that usually comes up.

Which of these you need is decided after we have read your brief.

FAQ

Questions about footwear, leather & accessories.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

What should a catalogue show a wholesaler or boutique?

Each article with its code, material, sizes, colours, packing and lot terms, plus clear photographs. A buyer who has to ask for these by message will compare you with a maker who put them on the page.

How do we set a minimum lot without losing small buyers?

Write a minimum for each article or range, and offer a trial set or assorted lot for a new small buyer. The register shows which small buyers come back and are worth a better terms offer.

Is IndiaMART or a marketplace worth using?

It brings enquiries, including requests for a few pieces and price checks. It works when your lot terms are written so each enquiry gets a fast and clear answer. Buyers who search elsewhere still need your own site and direct outreach.

How do we deal with online sellers listing our products cheaper than dealers?

Give dealers and online sellers separate ranges or packs, and say so in your lot terms. Then a dealer is not holding the exact article an online seller lists lower.

How do we follow up after a sample or catalogue goes out?

Record the buyer, what was sent and the date. Ask once the buyer has had time with it, and ask which articles and what quantity. A buyer who gives no answer to the quantity question is one to leave alone.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How soon will we see results?

It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you need or call +91 80958 58589

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need