Industries · Manufacturing & Industrial
Buyers pick tile, stone and glass by eye, so the lot you show must be the lot they get.
A buyer scrolls through photographs of slabs, tile designs or glass types on a phone, picks one, and asks for a rate on a list of sizes. Whoever replies first with a clear figure, a true photograph of the lot and a firm statement of what is in stock keeps the conversation. A reply that waits for a visit loses it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

In one paragraph
Tiles, stone and glass manufacturing covers ceramic and vitrified tiles, granite, marble, natural stone and glass, sold by area or size to dealers, builders, fabricators, glaziers and architects. GullySales looks at how your stock is shown, how a size list or area becomes a quote, and how a lot is traced when a complaint arrives.
Ceramic and vitrified tiles reach dealers' display walls, granite, marble and natural stone reach yards and fabricators, and glass reaches glaziers and builders. All six are hard, flat, fragile and sold by the square foot or metre, and all six are specified by an architect or designer who may never place the order.
Last updated 18 Oct 2026. Rules on what you may advertise differ by trade and change. This page describes them in general terms only, so check the current position with your own adviser or regulator.
6 kinds of business
Each kind of business in tiles, stone & glass sells a little differently.
Open the page closest to yours for how its buyers choose and what we would fix first.
Ceramic tile manufacturers
Wall and floor ceramics move through dealer showrooms. Display space and each new design are what get the range stocked rather than left in the godown.
Read the page for ceramic tile manufacturersVitrified tile manufacturers
Premium slab sizes and finishes are specified by architects and designers, who may name a rival by code. Dealers hesitate over large formats, so display space and project-desk quotes are the work.
Read the page for vitrified tile manufacturersGranite processors
Buyers pick stone by colour and finish from lot photographs before any visit, so clear slab listings and a prompt quotation by size matter to fabricators and exporters.
Read the page for granite processorsMarble processors
The mason or architect sends the homeowner to the yard, and buyers walk the stack. A whole-job quote for cutting and polishing, stock pages by name and lot, and a written record of each visit support the sale.
Read the page for marble processorsNatural stone manufacturers
Sandstone, Kota, slate and limestone reach architects and garden designers from samples, while the specification is being written. Stone pages, specification sheets and a record of each sample box fit the trade.
Read the page for natural stone manufacturersGlass manufacturers
Glaziers shop on rate per square foot and send size lists as a photograph of a handwritten page. A processing sheet, a quote path from that list and a delivery record that covers breakage serve the trade.
Read the page for glass manufacturersWhat they share
What usually goes wrong across tiles, stone & glass.
Whichever of these you run, you will probably recognise most of them.
“The photograph is not the product”
Colour, finish and surface look different on a phone, in a showroom and on a wall. Buyers choose from our picture, and a mismatch becomes our complaint.
“We cannot trace a complaint to a lot”
Tiles are made in batches, stone comes out in lots, and glass leaves a production run. When a piece looks wrong, we cannot say which lot it came from or who else received it.
“Breakage on the road and at the site becomes our loss”
Each of our products is fragile and heavy, and a cracked piece is noticed on arrival or after fitting. Without a delivery record and photographs, we argue from memory.
“Sizes and areas reach us in a form that cannot be quoted”
A tile order comes as an area, a stone order as cut sizes and a glass order as a handwritten list sent as a photograph. Each waits for someone to retype it before a rate can be given.
“The rate per square foot is the only line buyers compare”
Thickness, grade, finish, packing and delivery sit behind the figure, but the figure alone travels. A rival quoting lower wins before anyone asks what is inside.
“The architect or designer who specifies is not the one who orders”
The specification names a code, a colour or a brand, and the order goes to a dealer or yard. If we have not met the specifier, our product is not in the document.
Where to start
What to fix first in tiles, stone & glass.
In the order we would look at them. Your own enquiry records may change the order, and we would say so.
- Build one photograph library by product, with size, thickness, finish and lot marked, and retire a lot when it is sold out.
- Set up a single way to send sizes or areas, such as a form or a template message, so that every request can be quoted without retyping.
- Record each delivery with photographs at loading and the signed receipt, so that a breakage claim is settled from the record.
- Keep a sample register: what went to which architect, designer, dealer or fabricator, in which colour, and what came of it.
- Put the thickness, grade, finish and delivery terms on each quote, next to the rate, in plain words.
- Create a Google Business Profile for each factory, yard or showroom that receives visitors, with the true address, products and an answered number.
Related services
The work that usually comes up.
Which of these you need is decided after we have read your brief.
- Trade and dealer marketingHelp your dealers sell more without doing all the work of demand generation for them.
- Dealer developmentGet more out of the dealers you already have before you sign a single new one.
- Demand and lead generationTurn a stranger who has never heard of you into a named enquiry.
- Lead response and follow-upMore enquiries turned into orders, for teams that reply late and follow up once.
- Google Business Profile managementBe the pin on the map that shows correct hours and actually answers reviews.
- Brochures, catalogues and marketing materialsGive the sales team something a buyer keeps after the meeting ends.
- IndiaMART and marketplace lead managementTurn IndiaMART leads into orders, and find out whether the package is paying for itself.
- Quotation and proposal follow-upThe quotation went out three weeks ago and nobody has called them since.
FAQ
Questions about tiles, stone & glass.
Not here? More answers, or ask on WhatsApp.
How should we photograph stock so a buyer can trust it?
Should we ask buyers for sizes in a fixed format?
Is it worth meeting architects and designers if dealers take the order?
Do trade listings bring real buyers for tile, stone and glass?
How do we handle a shade or tint complaint fairly?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
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