Manufacturing · Forging & Metal Forming
We turn out millions of small parts and buyers still think a bolt is a bolt.
Cold forging is a volume business. The machine is a header or a former that turns wire into parts at speed, and the economics depend on keeping it running. A shop with idle header time loses money on every hour.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Cold forging shapes metal at or near room temperature in dies, giving fasteners, pins, rivets and small parts with good surface finish and little waste. GullySales helps cold forgers show the wire sizes, headers and finishing they run, so buyers of fasteners and small components can judge fit before they send a drawing.
The buyers are fastener distributors, automotive tier-twos and appliance makers who order by drawing or by standard. They compare shops on capacity, material and price, and rarely meet the person who runs the machine.
Last updated 16 Oct 2026.
Who it is for
This is written for you if cold forging is what you make or sell.
- Cold heading shops making bolts, screws, rivets, pins and special fasteners
- Units with multi-station formers for complex small parts
- Shops that thread, plate and heat-treat in-house
- Makers who supply to fastener distributors as well as OEMs
Not for
It is not the right fit if.
- A shop that cannot show wire sourcing and material traceability
- A unit that wants to make large parts, which belong in hot forging
How buyers choose
What decides the sale of cold forging.
Wire diameter and header capacity
The buyer checks whether your headers cover the diameter and length of the part. A table of machines and the range each covers saves a call.
Material and its certificate
Low-carbon, alloy and stainless wire are named on the drawing. Buyers ask where the wire comes from and whether it comes with a test certificate.
Strength class and testing
Fastener buyers ask about property class, hardness and torque tests. Say what you test in-house.
Plating and finishing
Zinc, nickel or other plating is often outsourced. Buyers want to know who does it and what is checked afterwards.
Where orders are lost
What usually goes wrong when you sell cold forging.
In the words owners use on the first call.
“Distributors buy on rate and switch with a phone call”
A distributor with five suppliers moves the volume to the cheapest. Without a direct relationship with OEMs, the shop has no loyalty to rely on.
“Our header time is full of low-margin parts”
The shop takes what comes. There is no plan for moving the machine hours towards parts that pay better.
“Buyers cannot tell us from the other twenty fastener shops”
The website shows a list of fasteners. It does not say which special parts the shop makes.
The scope
The work we would propose for cold forging.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, trial orders won and repeat orders. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- A page for special and engineered fastenersPages for cold-formed special parts, not only standard bolts, with wire range, finish and testing.
- Direct OEM prospectingAppliance, two-wheeler, electrical and furniture-hardware makers who buy special cold-forged parts.
- Distributor relationshipsA plan for the distributors who carry your parts, with what they stock, what they quote and what they pass on.
- Listings by part and standardListings by part, material and strength class, with a way to mark repeat buyers.
A header-hours view of the order book
A simple sheet of parts by header time and margin, so the sales plan favours parts that fill hours well.
What we do
What you get for cold forging.
Each deliverable and what it is there to change.
A machine and wire range sheet
Headers, diameters and lengths in one page.
A special-parts range page
Examples of non-standard parts made, with material and finish.
A distributor review sheet
Which distributor sells what of yours and what they pay.
An OEM prospect list
Named makers and the cold-forged parts they likely buy.
How the result is measured
- Quotation requests with drawing
- Special-part enquiries
- OEMs added beyond distributors
- Sample approvals
- Repeat orders from OEMs
- Distributor volume against direct volume
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Header and former list with wire ranges
- Materials and wire sources
- Parts made and annual quantities
- Plating, threading and heat-treatment arrangements
- Distributor and OEM customer list
Export and new regions
Selling cold forging beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Overseas fastener distributors and OEMs
Importers buy standard and special fasteners from India. Existing export enquiries tell you which sort of buyer reaches you.
Standards and test reports
Overseas buyers name the standard on the order. We will ask what you already test to, not say what applies.
Packing and container loads
Fasteners are heavy for their value, so packing and freight shape the quotation. Settle them early.
FAQ
Questions about selling cold forging.
Not here? More answers, or ask on WhatsApp.
How do we move from standard bolts to special parts?
Is it worth selling direct to OEMs and not through distributors?
Can a fastener shop use IndiaMART well?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Forging & Metal Forming
Makers of cold forging also need
Looking for the wider industry page? See steel rolling mills and tmt bar makers.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.