Physiotherapy clinics · CRM
Nobody in the clinic can say how many patients are halfway through a course.
A CRM for a physiotherapy clinic records the enquiry, the condition, who referred the patient, how many sessions were advised and how many have been attended. It is not the clinical file. GullySales sets up that record so the desk can see who is mid-course, who lapsed and which surgeon sent them.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Also for physiotherapy clinics
- Apartment advertising for physiotherapy clinics
- Branding and identity for physiotherapy clinics
- Buyer journey mapping for physiotherapy clinics
- Buyer personas for physiotherapy clinics
- Content marketing for physiotherapy clinics
- Digital marketing for physiotherapy clinics
- Lead generation for physiotherapy clinics
- Outdoor advertising for physiotherapy clinics
Sales and marketing for physiotherapy clinics, the overview.
For physiotherapy clinics
Where it usually goes wrong, and what we would do.
“Sessions advised against sessions attended is the number the clinic runs on”
A patient told to come twelve times who has come four is the whole business problem in one line. Most clinics cannot produce that list, because attendance sits in an appointment diary and the advice sits in a therapist's notes.
“The referring doctor's name belongs on the enquiry record”
Without it you cannot tell whether the orthopaedic surgeon in the next building has sent you two patients this year or twenty, and you cannot tell when he quietly stops. That is a field on the enquiry, not a memory in the reception.
“Keep the marketing record separate from the clinical file”
A patient's diagnosis, scans and treatment notes do not belong in a system your front desk uses for reminders. Hold only what the desk needs, and take advice on handling health information, because rules on it differ and change.
What we do
What we deliver for physiotherapy clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
One enquiry record for calls, walk-ins and messages
Every enquiry logged once with the condition area, the source and the outcome, whether it came by phone, WhatsApp or the door.
Result: The desk can see a returning patient instead of starting again.
Sessions advised and sessions attended, held together
A field for the advised course length against attendance, so a patient who has dropped behind shows up on a list rather than disappearing.
Result: You can see who is mid-course today.
Referral source recorded on every patient
The referring surgeon, physician, gym or patient recorded at the first contact, with a view of referrals by source.
Result: You know which doctor is sending patients and which has stopped.
A home-visit view with area and timing
Home-visit patients held with locality, preferred slot and the family contact who arranges the appointment, so routing and reminders work.
Result: Home visits are planned by area instead of by phone calls.
A short entry routine for the front desk
Four fields at the end of each call, agreed with your reception staff so it is quick enough to do during a busy evening.
Result: The record stays complete on the days the clinic is full.
Health information handled with care
Guidance on what is kept in the enquiry record and what stays in the clinical file, with access limited to the people who need it.
Result: Patient information is not spread across the clinic's phones.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these physiotherapy clinics.
- Sports injury and orthopaedic rehab clinics
- Post-surgical rehabilitation centres
- Neuro-rehabilitation clinics
- Prenatal and postnatal physiotherapy practices
- Geriatric and home-visit physiotherapy services
- Paediatric physiotherapy clinics
- Chronic pain management clinics
- Corporate ergonomics and workplace physiotherapy consultants
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for physiotherapy clinics
- 1
Assess
We look at your referral relationships, reply time, course completion rate, and whether your website has a page for each priority condition.
- 2
Fix the response
A fast reply routine on phone and WhatsApp, with session reminders that reduce missed appointments.
- 3
Build condition pages
A page per priority condition, naming therapist specialisation and what a typical course involves.
- 4
Bring patients in
Local search, a referral programme with surgeons and doctors, and outreach to companies for workplace ergonomics.
- 5
Retain and complete the course
Course completion tracking, a rebooking call for any missed session, and a review ask once the course is finished.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Kerur Pain Clinic
- Situation
- The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
- What we did
- Competitors mapped
- A website that answers the patient
- On-page and local search work
- Link building and technical fixes
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We already have clinic management software. Do we need anything else?
Can we store patient details in a general-purpose CRM?
Home-visit apps promise a physiotherapist within the hour. How do we compete?
Should our pages say how many sessions a condition takes?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for physiotherapy clinics
Everything else we would do for you.
- Apartment advertising for physiotherapy clinics
- Branding and identity for physiotherapy clinics
- Buyer journey mapping for physiotherapy clinics
- Buyer personas for physiotherapy clinics
- Content marketing for physiotherapy clinics
- Digital marketing for physiotherapy clinics
- Lead generation for physiotherapy clinics
- Outdoor advertising for physiotherapy clinics
- PPC and ads for physiotherapy clinics
- Public relations for physiotherapy clinics
- Reputation management for physiotherapy clinics
- Sales enablement for physiotherapy clinics
- Sales management for physiotherapy clinics
- Sales process for physiotherapy clinics
- Sales training for physiotherapy clinics
- SEO for physiotherapy clinics
- Social media marketing for physiotherapy clinics
- Video marketing for physiotherapy clinics
- Website development for physiotherapy clinics
- Local SEO for physiotherapy clinics
- Email marketing for physiotherapy clinics
- Follow-up systems for physiotherapy clinics
- Review generation for physiotherapy clinics
- Patient retention for physiotherapy clinics
- Referral marketing for physiotherapy clinics
- WhatsApp marketing for physiotherapy clinics
Or start from the overview: sales and marketing for physiotherapy clinics.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.