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Physiotherapy clinics · Referral marketing

The surgeon refers again once he sees what happened to the last patient.

Most physiotherapy clinics are built on referrals from orthopaedic surgeons, physicians and gyms, and most of them never send the referring doctor a word back. GullySales sets up the progress note, the introductions and the record of who refers, and sets out where paying for referrals becomes a question for your council.

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Book a free auditor call +91 80958 58589
A back alley between two brick yard walls with washing lines strung across it: sheets pegged out on the near line, the newest still swinging on one differently coloured peg, the next line along completely empty, a prop pole holding the line up and the back gate standing ajar

What referral marketing means

Referral marketing in a regulated practice is being the one a physician, a colleague or a former patient names, without being paid to, because paying for a referral is restricted in most of these professions. GullySales builds the ask into the moment a patient is satisfied and into the note that goes back to the referring doctor, and it never involves a fee.

Also for physiotherapy clinics

Sales and marketing for physiotherapy clinics, the overview.

For physiotherapy clinics

Where it usually goes wrong, and what we would do.

  • “The progress note back to the surgeon is the entire referral programme”

    A one-page update on a patient's range of movement and attendance tells the surgeon his recommendation worked. Send that and the next referral comes. Send nothing and he assumes the patient drifted, and he starts naming a different clinic.

  • “Paying for a patient referral is a restricted area”

    Arrangements involving fees or commissions between practitioners around patient referrals carry restrictions, and those differ between councils and states and change over time. Take advice from your own council before any such arrangement. The progress note costs nothing and raises nothing.

  • “The gym trainer sees the limp before the doctor does”

    A trainer watching a runner favour one knee, or a yoga teacher seeing a student wince, needs a name to give that afternoon. Neither will give yours unless they have met you and know what conditions you handle.

What we do

What we deliver for physiotherapy clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A one-page progress note for the referring doctor

    A short standard format covering attendance, current range of movement and the plan, with the patient's consent recorded before anything is sent.

    Result: The surgeon sees what his referral produced.

  2. A referral source recorded on every patient

    One field naming the doctor, gym, clinic or patient who sent them, so you can see volumes by source rather than guessing.

    Result: You notice when a reliable referrer goes quiet.

  3. Introductions to nearby clinics and trainers

    A shortlist of orthopaedic and physician practices, gyms, sports clubs and yoga studios in the area, with a visit arranged and a note on the conditions you treat.

    Result: The people patients ask first have your name to give.

  4. A patient referral ask at discharge

    A direct, specific ask at the end of a completed course, worded so it invites a recommendation without making a claim about results.

    Result: Finished patients send you the next one.

  5. A written position on referral arrangements

    A plain summary of what your clinic will and will not do around referral incentives, with the recommendation to confirm the current rules with your council.

    Result: Your team gives the same answer when a proposal is put to them.

How the result is measured

  • Referrals received
  • Referral conversion rate
  • Cost per referred customer

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full referral marketing page

Who it is for

This is written for these physiotherapy clinics.

  • Sports injury and orthopaedic rehab clinics
  • Post-surgical rehabilitation centres
  • Neuro-rehabilitation clinics
  • Prenatal and postnatal physiotherapy practices
  • Geriatric and home-visit physiotherapy services
  • Paediatric physiotherapy clinics
  • Chronic pain management clinics
  • Corporate ergonomics and workplace physiotherapy consultants

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. 06 · At the end of the term

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for physiotherapy clinics

  1. 1

    Assess

    We look at your referral relationships, reply time, course completion rate, and whether your website has a page for each priority condition.

  2. 2

    Fix the response

    A fast reply routine on phone and WhatsApp, with session reminders that reduce missed appointments.

  3. 3

    Build condition pages

    A page per priority condition, naming therapist specialisation and what a typical course involves.

  4. 4

    Bring patients in

    Local search, a referral programme with surgeons and doctors, and outreach to companies for workplace ergonomics.

  5. 5

    Retain and complete the course

    Course completion tracking, a rebooking call for any missed session, and a review ask once the course is finished.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

  • Kerur Pain Clinic

    Situation
    The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
    What we did
    • Competitors mapped
    • A website that answers the patient
    • On-page and local search work
    • Link building and technical fixes
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Can we pay a doctor for sending us patients?
Do not assume you can. Restrictions on fee sharing and inducements around patient referrals exist, they differ by council and state and they change. Speak to your own council before agreeing anything. A regular progress note is the arrangement that actually keeps referrals coming.
How do we start a referral relationship with a surgeon we do not know?
Go with something concrete. Your conditions treated, your therapists' qualifications, the note format you would send back, and your availability for post-surgical cases. A surgeon is deciding who to trust with his own reputation, so the first meeting is about your clinical process, not your marketing.
Home-visit apps promise a physiotherapist within the hour. How do we compete?
Not on speed. An app wins the one-off visit. You win the full course, so the page and the call have to name the therapist, the condition and what a course involves. The app cannot send the same physiotherapist back on Thursday, and your clinic can say who is coming.
Should our pages say how many sessions a condition takes?
Give a typical range written by your own physiotherapists, and say the assessment decides it. A patient who expects eight sessions is less likely to stop at three. It also answers the question most callers ask first.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for physiotherapy clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for physiotherapy clinics.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

Book a free audit