Physiotherapy clinics · WhatsApp marketing
Somebody has sent you an MRI report at eleven at night asking if you can help.
A physiotherapy clinic's WhatsApp carries scan reports, photographs of swollen ankles, appointment reminders and home-visit arrangements. It also carries health information, which changes how it has to be run. GullySales sets up the business account, the saved replies and the limits on what you may send.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily, which gets read faster than email or SMS. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Also for physiotherapy clinics
- Apartment advertising for physiotherapy clinics
- Branding and identity for physiotherapy clinics
- Buyer journey mapping for physiotherapy clinics
- Buyer personas for physiotherapy clinics
- Content marketing for physiotherapy clinics
- Digital marketing for physiotherapy clinics
- Lead generation for physiotherapy clinics
- Outdoor advertising for physiotherapy clinics
Sales and marketing for physiotherapy clinics, the overview.
For physiotherapy clinics
Where it usually goes wrong, and what we would do.
“Do not give an opinion on a scan over chat”
Somebody sends an MRI report and one line asking whether physiotherapy will help. Answering that from a phone screen is a clinical judgement made without an examination. Reply with a question and a booking, and say plainly that an assessment has to come first.
“Exercise reminders go to one patient, never to a group”
Home exercise instructions are the messages patients actually want. Put two patients in one group and each of them learns something about the other's condition. Every clinical message is one to one, without exception.
“An offer broadcast from a clinic is advertising”
A discount on sessions sent to your patient list is not the same as a hardware shop's Diwali message. Healthcare advertising restrictions apply to it, they differ and they change, so check the current position with your council before anything like that goes out.
What we do
What we deliver for physiotherapy clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A WhatsApp Business account on the clinic number
One clinic number with the profile, hours, address and services set up, answerable by the desk rather than sitting on a therapist's personal phone.
Result: Patient messages reach the clinic and stay with it.
Saved replies for the enquiry that arrives in pain
Prepared responses covering the next available slot, what an assessment involves and the home-visit option, written without any claim about the outcome.
Result: A patient in pain gets a useful answer at once.
Appointment reminders sent from the clinic number
A reminder the evening before with the time and therapist, and a confirmation for a home visit including the arrival window.
Result: Fewer no-shows in the evening and on home visits.
Home exercise instructions sent one to one
Exercise notes and videos sent to the individual patient after a session, with a rule against group sends of anything clinical.
Result: Patients do the exercises without their condition being shared.
A written rule on what is never answered over chat
A short list for the desk and the therapists: no opinion on a scan, no diagnosis, no dosage or pain medicine advice, no claim about recovery.
Result: The clinic's chat answers stay inside safe ground.
Consent and restraint on any broadcast list
A list limited to patients who agreed to general clinic news, with an opt-out on every message and the content checked against advertising restrictions.
Result: You send little, and what you send is defensible.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these physiotherapy clinics.
- Sports injury and orthopaedic rehab clinics
- Post-surgical rehabilitation centres
- Neuro-rehabilitation clinics
- Prenatal and postnatal physiotherapy practices
- Geriatric and home-visit physiotherapy services
- Paediatric physiotherapy clinics
- Chronic pain management clinics
- Corporate ergonomics and workplace physiotherapy consultants
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for physiotherapy clinics
- 1
Assess
We look at your referral relationships, reply time, course completion rate, and whether your website has a page for each priority condition.
- 2
Fix the response
A fast reply routine on phone and WhatsApp, with session reminders that reduce missed appointments.
- 3
Build condition pages
A page per priority condition, naming therapist specialisation and what a typical course involves.
- 4
Bring patients in
Local search, a referral programme with surgeons and doctors, and outreach to companies for workplace ergonomics.
- 5
Retain and complete the course
Course completion tracking, a rebooking call for any missed session, and a review ask once the course is finished.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Kerur Pain Clinic
- Situation
- The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
- What we did
- Competitors mapped
- A website that answers the patient
- On-page and local search work
- Link building and technical fixes
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
A patient has sent a photograph of a swollen knee and wants advice. What do we say?
Can we send our patient list a message about a new service?
Home-visit apps promise a physiotherapist within the hour. How do we compete?
Should our pages say how many sessions a condition takes?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for physiotherapy clinics
Everything else we would do for you.
- Apartment advertising for physiotherapy clinics
- Branding and identity for physiotherapy clinics
- Buyer journey mapping for physiotherapy clinics
- Buyer personas for physiotherapy clinics
- Content marketing for physiotherapy clinics
- Digital marketing for physiotherapy clinics
- Lead generation for physiotherapy clinics
- Outdoor advertising for physiotherapy clinics
- PPC and ads for physiotherapy clinics
- Public relations for physiotherapy clinics
- Reputation management for physiotherapy clinics
- Sales enablement for physiotherapy clinics
- Sales management for physiotherapy clinics
- Sales process for physiotherapy clinics
- Sales training for physiotherapy clinics
- SEO for physiotherapy clinics
- Social media marketing for physiotherapy clinics
- Video marketing for physiotherapy clinics
- Website development for physiotherapy clinics
- Local SEO for physiotherapy clinics
- Email marketing for physiotherapy clinics
- Follow-up systems for physiotherapy clinics
- CRM for physiotherapy clinics
- Review generation for physiotherapy clinics
- Patient retention for physiotherapy clinics
- Referral marketing for physiotherapy clinics
Or start from the overview: sales and marketing for physiotherapy clinics.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.