Industries · Healthcare & Wellness

A patient with a long-running problem books the clinic that explains how the plan will go.

A parent has watched a child fall behind in speech for a year and finally searches for a therapist. Across town, someone sends an X-ray of a knee on WhatsApp and asks whether surgery is needed, and a third person, after three doctors for joint pain, still has no name for it. All three have already tried something else.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

In one paragraph

A bone, joint or rehabilitation clinic treats a problem that lasts months or years, through repeated visits or sessions, from a knee or a spine to a child's speech or a foot wound. GullySales looks at the condition pages, how enquiries are answered while sessions are on, and the plan explained at the first visit, within medical advertising rules.

The eight trades here are the orthopaedic surgeon, the pain doctor, the rheumatologist, the physiotherapist, the chiropractor, the speech therapist, the occupational therapist and the podiatrist. Some treat by hand, some by procedure, some by exercise and play. What they share is the shape of the work: the first visit gives a name or a plan, and the result depends on the patient coming back. They differ in who decides, an adult in pain, a parent, or a doctor who referred.

Last updated 18 Oct 2026. Rules on what you may advertise differ by trade and change. This page describes them in general terms only, so check the current position with your own adviser or regulator.

8 kinds of business

Each kind of business in bone, joint & rehabilitation clinics sells a little differently.

Open the page closest to yours for how its buyers choose and what we would fix first.

Orthopaedic clinics

An X-ray arrives on WhatsApp, and a second opinion is sought before surgery. The work is a prompt reply and a follow-up for patients advised to operate.

Read the page for orthopaedic clinics

Pain management clinics

People have tried tablets and several doctors, and they search by a named condition such as sciatica or knee arthritis. Plain pages on who the clinic is for come first, then a follow-up after the first visit.

Read the page for pain management clinics

Physiotherapy clinics

Patients come on a surgeon's referral or after an injury, and the work is a course of visits. Condition pages, updates to the referring surgeon and reminders to finish the course follow from that.

Read the page for physiotherapy clinics

Chiropractic clinics

Calls arrive while the practitioner is mid-adjustment, patients ask the fee first and fall away after visit eight. An answered phone and a plain first-call reply are where to start.

Read the page for chiropractic clinics

Speech therapy clinics

Parents of late-talking children and adults after a stroke wait anxiously for a reply, so a prompt answer, an explained plan and follow-up on missed sessions matter.

Read the page for speech and language therapy centres

Occupational therapy clinics

Referred by paediatricians, schools and rehabilitation teams as much as found by families, so relationships with those referrers matter alongside local search.

Read the page for occupational therapy and rehabilitation centres

Podiatry clinics

Few patients know when a foot specialist is the right visit, so pages on slow-healing wounds and diabetic feet, and a way for doctors to refer, matter.

Read the page for podiatry and diabetic foot clinics

Rheumatology clinics

Patients arrive after years and several wrong diagnoses. Pages by symptom, a first-visit guide and a referral page for orthopaedic surgeons and physicians meet them there.

Read the page for rheumatology clinics

What they share

What usually goes wrong across bone, joint & rehabilitation clinics.

Whichever of these you run, you will probably recognise most of them.

“Patients stop when the pain eases or the first answer arrives”
Once it hurts less, or once the first visit has put a name to the problem, the next visit does not get booked. We find out months later, if at all, that the course never finished.
“Nobody has told the patient what the plan looks like”
A patient leaves the first visit with a diagnosis but not the shape of the plan: how many visits, what each one involves and what progress will look like. Without that, there is nothing to hold the patient to.
“Patients search a body part, not our speciality”
People type knee pain, slipped disc, late talking or a wound that will not heal. A page that names only our title, such as rheumatology or occupational therapy, does not match the words they typed.
“The phone rings when our hands are full”
We are mid-adjustment, mid-session or mid-procedure when the call comes, and nobody else is trained to answer it. The caller who rang with a new problem reaches voicemail.
“Referrers send patients and the note back is missing”
Where a surgeon, physician, paediatrician, school or therapist sends us a patient, the sender is owed a short word that the patient was seen. We do not write it, and we have no list of who sends.
“We do not know which words we may use”
Relief, recovery and cure are claims. Rules differ by state and by the body that registers us, so we stay vague, and a vague page does not tell a patient whether we treat their problem.
“Patients mix us up with the neighbouring trade”
A rheumatologist is taken for a bone doctor, a pain clinic for surgery, a chiropractor for a physiotherapist, occupational therapy for exercise. Our page has to say who it is for, and now it does not.

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Where to start

What to fix first in bone, joint & rehabilitation clinics.

In the order we would look at them. Your own enquiry records may change the order, and we would say so.

Write a page for each condition or body part you treat, in the patient's own word, with whom it is for, how a visit goes and how to book.
At the first visit, give the patient the plan in writing: the number of visits you expect, what each involves and what you will check to see progress, with no promise of a result.
Book the next visit before the patient leaves, and with the patient's agreement, write once to someone who has stopped coming to ask how things are.
Put one trained person on the phone and WhatsApp while sessions are on, with a short reply that books a slot or says when you will call back.
Keep a list of the doctors, schools and therapists who refer to you, and write to each, with the patient's agreement, after the first visit.
Check with your council or registering body which words you may use about relief, recovery and results, then go through every page against them.

Related services

The work that usually comes up.

Which of these you need is decided after we have read your brief.

FAQ

Questions about bone, joint & rehabilitation clinics.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

What can we say about pain relief or recovery?

Rules differ by state and by the body that registers you, so check with your own council or adviser. In general, describe what you treat, how a session goes and whom it suits, and leave out promises of cure, relief or a timeline for recovery.

How do we answer 'what is the fee' before the plan is set?

Say what the fee depends on, such as the assessment, the type of session and the number of visits, say what the first consultation covers, and offer a booking. Give a figure only for what the practitioner has already set.

How do we ask doctors to refer patients to us?

Send a one-page note on the conditions you see, how to refer and how you will write back. Do not offer or accept any payment for a referral, since rules on that differ by council and you should check yours.

How do we explain our work to someone who has never heard of it?

Start from the problem and not the title: if the knee has hurt for months, or the child is slow to speak, this is what we do and this is who we see. Say when a patient should see another doctor first.

Should we write to patients who stopped coming?

Only those who agreed to hear from you. Send one plain message asking how they are and offering a slot, without naming the condition, since a phone may be read by others. If there is no reply, leave it there.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you need or call +91 80958 58589

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need