Industries · Healthcare & Wellness

A patient picks the practitioner they can talk to, so the first reply counts.

A parent messages a clinic at eleven at night: the child's fever has not broken, and the question is whether to come in the morning. In another city, someone types a few careful lines to a psychiatrist about sleep and deletes half of them. A couple who have been trying for a child look up a fertility clinic and tell no one. Each is waiting to see whether a person answers, and how.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

In one paragraph

A primary care, family or mental health practice is where a person brings a first worry to a named doctor, counsellor or dietitian: a child's fever, a pregnancy, a run of bad nights, a diet plan. These patients choose someone they can talk to. GullySales looks at how the first call and message are answered, how the practitioner is presented, and how care continues between visits.

These eight trades do not treat alike. A general physician sees the same patient for sugar and blood pressure over years, a paediatrician sees a child through vaccines and infections, a gynaecologist sees a pregnancy through its visits, and a therapist or dietitian sees a client over a run of sessions. What they share is the buyer: someone worried, who is choosing a person and not a building, and whose care carries on after the first visit. They differ in who decides, a parent, a couple or the patient alone, and in how much the law limits what the practice may say.

Last updated 18 Oct 2026. Rules on what you may advertise differ by trade and change. This page describes them in general terms only, so check the current position with your own adviser or regulator.

8 kinds of business

Each kind of business in primary care, family & mental health clinics sells a little differently.

Open the page closest to yours for how its buyers choose and what we would fix first.

General physician clinics

The first call for fever, sugar or blood pressure, so closeness, correct opening hours and a phone that is answered matter, as do review dates for regular BP and diabetes patients.

Read the page for doctors and general clinics

Family medicine clinics

One doctor for every age in a household, and a family that first arrives for a single fever should come back. Vaccine and review dates need recording, with reminders going only to those who agreed.

Read the page for family medicine clinics

Paediatric clinics

The buyer is a worried parent calling at night. The phone has to be answered, vaccine dates reminded and new mothers reached through pages written for them.

Read the page for paediatric clinics

Gynaecology clinics

Women write in about sensitive concerns and pregnancy care. Discreet replies, a page for each concern such as PCOS and antenatal visit reminders suit that.

Read the page for obstetrics and gynaecology clinics

Fertility clinics

Couples decide slowly and tell few people, so honest information with no promise on success, a clear estimate and a privacy-minded follow-up after the first consultation matter.

Read the page for ivf and fertility clinics

Nutrition and diet clinics

Clients buy a plan and the support to stay on it. Honest programme pages with no promise of kilos, a doctor referral line and check-ins during the plan make that visible.

Read the page for nutritionists and dietitians

Psychiatry clinics

Stigma keeps people from asking, so patients and relatives search privately. The pages, the first reply and consent-based reminders all have to feel discreet.

Read the page for psychiatry clinics

Psychology and counselling clinics

People choose a person before a clinic, so the therapist's approach and the concerns they treat should be easy to read, with a first reply that is warm and unpressured.

Read the page for psychotherapy practices

What they share

What usually goes wrong across primary care, family & mental health clinics.

Whichever of these you run, you will probably recognise most of them.

“Nobody is free to pick up when the call comes”
The call comes while we are inside a consultation or a session, and we cannot step out. A missed call from a parent, an expecting couple or a nervous first-timer is a person who needed an answer that day, and our phone log does not show it.
“The first reply reads like a form”
The message that finally reaches us was hard to write, and the answer is a fee list or a one-word reply. The sender needs to hear that a person read it, what happens next and that nothing is asked of them yet.
“Our pages show a degree, not the person”
Patients here choose a practitioner. Our website gives a name, a list of qualifications and a stock photo. It does not say whom we see, what we treat, in which languages, or how a first visit goes.
“Care carries on between visits and the next date lives in someone's memory”
Vaccine dates, antenatal visits, a blood pressure review, the next therapy session, a diet check-in: each falls due on a date only the practitioner knows. When it is not recorded, with the patient's agreement to be reminded, the patient comes late or stops.
“Doctors send us patients and we send patients onward, with no note either way”
A physician sends a patient for a mental health opinion, a gynaecologist sends a couple for fertility care, a doctor sends a client for a diet plan, and we send a child for a test. The sender should hear that the patient was seen, and we do not write.
“We are not sure what we may say”
Rules on what a practice may say differ by state and by the body that registers us, and some of our work, such as pregnancy, fertility and mental health, carries laws of its own. Not knowing, we publish a name and a phone number and nothing a patient could use.
“Patients do not want their visit announced, and we may not announce it”
Stories, photographs and thank-you posts are out of reach, and a reply to a review must not confirm that the person was a patient. The practice has to be shown through how the practitioner explains things, which our pages do not yet do.

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Where to start

What to fix first in primary care, family & mental health clinics.

In the order we would look at them. Your own enquiry records may change the order, and we would say so.

Decide who answers the phone and messages while the practitioner is in a consultation, and give that person a short routine: name the clinic, ask what the patient needs, say what happens next, offer a booking, and give no clinical advice over chat.
Rewrite each practitioner's page to say whom they see, what they treat, in which languages, and how a first visit goes, in plain words.
Correct the Google Business Profile so every practitioner, day and timing is right, and the address is where patients are really seen.
Keep one record of next-due dates (vaccine, antenatal visit, review, session, diet check-in) with a note that the patient agreed to be reminded, and word each reminder so it does not reveal the reason.
Keep a list of the doctors and counsellors who send you patients and those you send to, and write each a short note, with the patient's agreement, once the patient has been seen.
Ask your council or registering body what a practice page may carry, then write a page for each concern you want more of.

Related services

The work that usually comes up.

Which of these you need is decided after we have read your brief.

FAQ

Questions about primary care, family & mental health clinics.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

What should the first reply to a nervous enquiry say?

Say who is writing, thank the person for reaching out, say what the practice offers and what the next step is, and let the person choose a call or a message. Give no clinical advice over chat, and do not ask for the whole story before a booking exists.

Can we send reminders for vaccines, antenatal visits or therapy sessions?

Ask for agreement at the first visit and note it. Send a message that says an appointment is due and leaves out the condition and the reason, since a phone may be read by someone else in the house. Stop when the patient asks.

Can we publish patient stories or photographs?

Rules differ by state and by the body that registers you, and a patient's consent does not settle the question by itself. Pregnancy, fertility and mental health care carry further conditions. Check with your own council or adviser before you publish a story, a photograph or a result.

How do we reply to a review without breaking confidentiality?

Thank the person, say you are glad to hear from them and invite a call to the clinic. Do not confirm that the person was a patient, and leave out the treatment, the diagnosis and the visit.

How should we write back to a doctor who referred a patient?

With the patient's agreement, send a short note: the patient was seen, and the plan in a line. Do not offer or accept any payment for referrals. Rules differ by council, so check yours.

Should the website lead with the practitioner or with the clinic?

Lead with the practitioner. Patients in these trades choose a person they expect to talk to, so give each doctor, counsellor or dietitian a page of their own, and let the clinic's name be the address on it.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you need or call +91 80958 58589

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need