Industries · Healthcare & Wellness

Speak to the whole family at the first call, and stay in touch between visits.

A young couple has just heard a doctor say that treatment will take months. A mother-in-law wants a hospital the family has heard of, the husband wants the cost, and the wife wants a doctor to talk to. In another house a parent types a worried message about a child's fever at midnight. Each family wants a calm, definite reply from a person who sounds as if they have time.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

In one paragraph

Maternity, children's and fertility hospitals look after mothers, babies, children and couples trying to conceive, with doctors, theatres and care units for patients who need more than a consultation. A family decides together and returns for repeated visits. GullySales looks at the first reply, the cost conversation and the record that keeps a family in touch between visits.

The three trades differ in timing. A maternity hospital is booked months ahead and the baby arrives at any hour, a children's hospital is found in fear, and a fertility centre is compared slowly and in private. What they share is a decision taken by more than one person, a cost question that is asked early, and a care that runs across repeated visits, with the family lost between them when nobody keeps the record.

Last updated 18 Oct 2026. Rules on what you may advertise differ by trade and change. This page describes them in general terms only, so check the current position with your own adviser or regulator.

3 kinds of business

Each kind of business in maternity, children's & fertility hospitals sells a little differently.

Open the page closest to yours for how its buyers choose and what we would fix first.

Maternity hospitals

Booking happens months ahead and the mother's family joins the decision, which puts antenatal pages, a stated delivery package and consent-based reminders to work from early pregnancy.

Read the page for maternity hospitals

Children's hospitals

A parent searching at night in fear needs to find the casualty hours, the paediatric pages and an answer to the WhatsApp question about bringing the child in.

Read the page for children's hospitals

Fertility hospitals

Couples compare centres slowly and tell few people, so they look for doctor pages, a plain answer on cost and a follow-up between visits that respects their privacy.

Read the page for fertility hospitals

What they share

What usually goes wrong across maternity, children's & fertility hospitals.

Whichever of these you run, you will probably recognise most of them.

“The person who calls is not the only one who decides”
One parent, the wife or the husband rings, and a grandparent or the other partner chooses. If our replies and pages speak to one person only, the rest never see why to choose us.
“The first message from a worried family gets a slow or different answer”
A WhatsApp message or a call goes to whoever is free. Asked about a doctor, a visit or a cost, one person answers and another says to come in.
“Families ask what it will cost and we avoid saying”
A delivery package, a child's stay or a course of fertility treatment is a large sum for the family. If the desk will not describe what an estimate includes, they ask the next hospital.
“We lose the family between visits”
The antenatal check, the baby's vaccination, the next cycle or the review is booked by the family alone. Nobody here records who is due, so the next visit is booked somewhere else.
“The doctors a family will actually see are not introduced”
Parents and couples want to know who the obstetrician, the paediatrician or the fertility specialist is before they come. A page that names the hospital and not the doctor leaves that question open.
“We cannot show our work without consent”
Photographs of babies, children and couples and their stories need clear consent, and the rules on what a hospital may say are strict. So the pages stay thin and families have little to read.
“Reviews describe the surroundings, not the care”
Visitors, noise, waiting areas and a careful reply from a couple who tell nobody shape what a stranger reads. We have not replied, and the treatment itself is never described.

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Where to start

What to fix first in maternity, children's & fertility hospitals.

In the order we would look at them. Your own enquiry records may change the order, and we would say so.

Write one reply for the first call and the first message from a parent or couple, and give each reply a named person who can say more.
Prepare a plain page for each service, such as antenatal care, delivery, newborn care, paediatric casualty, vaccination, consultation and treatment for conception, that names the doctors and says what to bring.
Write down how an estimate or package is explained and what it includes, and publish what can be stated so that families do not have to ring for the basics.
Keep a record of who is due their next visit, with the family's consent to be contacted, and assign each due visit to a person who calls.
Write a consent form for photographs and stories, check the wording with your own council or adviser, and use no patient's image without it.
Reply to every review in public in a general way, and invite the writer to contact a named officer.

Related services

The work that usually comes up.

Which of these you need is decided after we have read your brief.

FAQ

Questions about maternity, children's & fertility hospitals.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

May a hospital send reminders for vaccination or antenatal visits?

Reminders suit these hospitals when the family has agreed to receive them, and each message should say how to stop them. Rules on data and on messages differ, so check with your own adviser.

Can a fertility or maternity hospital share patient stories?

Only with the patient's clear written consent, and only where the rules allow it. Fertility patients are private people, so doctor introductions and plain accounts of the process carry no such risk.

Can these hospitals advertise success rates or packages?

Rules on medical advertising apply and differ by state and by body. Success claims are risky and in some fields restricted. Check your own council or adviser before you state any number or outcome.

Should a children's hospital reach parents through schools?

Where the school welcomes it, an information talk on first aid or vaccination can introduce the hospital. Collect no child's details without a parent's consent, and agree the content with the school.

How does a hospital find out which families are about to need it?

It cannot know in advance. It can make sure that a family who searches for antenatal care, a children's casualty or a fertility doctor finds correct pages, hours and a named person to call.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you need or call +91 80958 58589

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need