Industries · Healthcare & Wellness

The test goes to the centre that gives the buyer a plain answer and a clear next step.

A patient leaves a clinic with a slip that says CBC, lipid profile and a chest X-ray. On the way out the phone comes up, and three labs get a call about the price, the fasting rule and when someone can come. The one that picks up, quotes plainly and confirms a slot is the one the patient walks into.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of laboratory and scientific equipment suppliers at work in India

In one paragraph

Diagnostics and medical services are the labs, scan centres and screening providers that test samples and image the body on a doctor's advice, a patient's own request or an employer's order. GullySales looks at how referring doctors, patients and employers find the centre, how fast a rate or slot enquiry is answered, and what happens after the visit.

The sixteen trades here differ in who decides. A blood lab and an X-ray centre win on location and speed, an MRI or endoscopy centre on the specialist who refers, a genetic lab on trust and explanation, and an occupational health provider on a company's HR desk. What they share is a buyer short of time, a doctor, family or employer whose habit is hard to move, and enquiries that arrive as a price question on the phone, WhatsApp or email.

Last updated 18 Oct 2026. Rules on what you may advertise differ by trade and change. This page describes them in general terms only, so check the current position with your own adviser or regulator.

16 kinds of business

Each kind of business in diagnostics & medical services sells a little differently.

Open the page closest to yours for how its buyers choose and what we would fix first.

Pathology laboratories

The doctor writes the prescription and the patient rings round for a panel price, so the work is won at the first call and kept by the clinics that refer.

Read the page for pathology labs

Blood testing laboratories

The sale is one panel inside a fasting window. Opening hours, a visible price list and a phone that gets picked up in the busiest hour matter most.

Read the page for blood testing laboratories

Diagnostic centres

Pathology, imaging and check-ups sit under one roof, so the task is selling across departments: a single test enquiry becomes a package, and a finished package becomes an invitation back.

Read the page for diagnostic centres

MRI scan centres

A heavy fixed cost makes an empty slot a direct loss. The price call, the anxious patient and a refilled cancellation matter as much as the orthopaedic and neurology clinics that refer.

Read the page for mri scan centres

CT scan centres

Ordered in a hurry by a doctor, with the family ringing centres until one gives a time. The centre that answers and confirms a slot gets the scan.

Read the page for ct scan centres

Ultrasound centres

Gynaecologists send antenatal and general scans, and for a family the first scan is a milestone. A short wait, a clear explanation and one price for every caller shape the visit.

Read the page for ultrasound scan centres

X-ray centres

A volume service fed by nearby clinics. Being open when the listing says so, a calm counter at peak hours and company batch bookings keep the film room busy.

Read the page for x-ray centres

ECG centres

Doctors, employers and surgeons send patients for a tracing today. A clear online answer on walk-ins, home visits and pre-operative requests decides where they go.

Read the page for ecg centres

Echocardiography centres

Cardiologists and physicians send the patients, so the reporting doctor's name is the pitch. A parent worried about a child's echo needs plain reassurance before booking.

Read the page for echocardiography centres

Endoscopy centres

Patients call to ask if it hurts, so plain words on the procedure, early preparation instructions and the gastroenterologist's name decide the booking.

Read the page for endoscopy centres

Sleep study centres

Overnight tests sent by pulmonologists, ENT surgeons and neurologists. The weekday beds sit empty unless the centre knows which doctors actually refer.

Read the page for sleep study centres

Genetic testing laboratories

Obstetricians, oncologists and paediatricians order the tests, and families act on the result. Plain-language test pages, arranged counselling and a consent-aware enquiry record matter most.

Read the page for genetic testing laboratories

Preventive health check-up centres

A package is bought for a parent, a spouse or a workforce. The family buyer needs help choosing, and a return visit depends on a reminder when the check-up falls due again.

Read the page for preventive health check-up centres

Home sample collection services

The buyer cannot or will not travel, and a fasting patient is waiting. A confirmed slot, a phlebotomist who arrives on time and a price that holds at the door are the product.

Read the page for home sample collection services

Medical imaging centres

Doctors know the centre for one scan while it offers several. The gap to close is between the one scan a doctor knows and the full range with its radiologists on show.

Read the page for medical imaging centres

Occupational health screening providers

The buyer is an HR or safety head with a legal duty, not the patient. Sales is a proposal, a camp plan and reports in a format HR can file.

Read the page for occupational health screening providers

What they share

What usually goes wrong across diagnostics & medical services.

Whichever of these you run, you will probably recognise most of them.

“The first enquiry waits behind the work in front of the team”
A rate question, a slot request or a proposal request reaches whoever is nearest the phone, the WhatsApp or the inbox, in the middle of a patient, a queue or a camp. The buyer moves on to the next name on the list.
“The people who choose have never met us”
Work arrives from habit, from a partner, from a listing or from whoever visited last. A doctor, a family or an HR desk that has never seen what we offer and who reports has no reason to change where the work goes.
“Everyone quotes a different price for the same service”
Reception, the website, the booking line and the corporate quote give different figures for the same test, scan, visit or package, and the buyer notices. Unclear rates make a centre look careless or expensive.
“Nobody writes down where the work came from”
Enquiries arrive by phone, WhatsApp, walk-in and referral slip, and the doctor, clinic or company behind each one goes unrecorded. Effort then goes to the wrong places.
“After the visit nobody follows up”
Some visits come round again, such as a check-up, a follow-up scan or a periodic worker medical, and the date is lost. Others happen once, and the gap is the report not reaching the doctor and no word to the referrer. Either way the next patient goes to whichever centre is nearest on the day.
“Nobody tells the buyer where the report is”
The report is the last thing the buyer sees, and a delay with no word brings calls, bad reviews and complaints from the doctor or the HR desk waiting on it. Silence reads as indifference, whatever caused the delay.
“Preparation reaches the patient too late”
Fasting hours, scan preparation, the prescription, earlier reports, what to expect at a home visit or a camp: if these reach the patient at the counter, the visit is wasted or the slot is lost.

Show 4 moreShow fewer

Where to start

What to fix first in diagnostics & medical services.

In the order we would look at them. Your own enquiry records may change the order, and we would say so.

Put what you offer, how to book and what each service needs from the patient in one place, such as a web page and the listing where people search for you, and keep every figure identical wherever staff quote from.
Name one person whose first job is answering enquiries on every channel in use, with cover when that person is busy, and give them a quick way to confirm a slot.
Record which doctor, clinic or company sent each enquiry, so the referrers who matter can be seen.
Meet the clinics, hospitals, employers or housing societies that send the most work, or ought to, with a one-page sheet of what you do and who reports.
Keep a record of each patient's test. Where it falls due again, send a reminder by WhatsApp or SMS with consent; where it does not, make sure the report and a word of thanks reach the referring doctor or employer.
Where the trade allows it, ask for a review or a reference after a smooth visit, and answer every complaint about a late report with the facts and no health detail.

Related services

The work that usually comes up.

Which of these you need is decided after we have read your brief.

FAQ

Questions about diagnostics & medical services.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

How do we get more referrals from doctors and employers?

Start with the clinics and employers already near you and meet the doctor, practice manager or HR head with a short sheet on your tests, reporting doctors and collection options. Referral habits change slowly and only after the buyer trusts the reports. Rules on how a lab may deal with referring doctors differ by body and state, so check with your own council or adviser.

Should we put our rates online?

Where a rate is fixed, a clear list of common tests and packages shortens the call, as long as reception quotes the same figure. Where the price depends on the case or the contract, say what decides it and how to ask for a quote.

Can a small centre compete with a large chain?

For the buyer within your reach, it can try. A local listing with current photographs, a quick plain answer and a service that does what it said are within your reach. Reach and the lowest price are the chain's ground.

How should we handle a complaint about a delayed report?

Reply wherever the complaint appears, state what happened without blaming the patient and say who to ring. A buyer who sees that someone reads and answers is more forgiving than one who sees silence. Keep any health detail out of the reply.

What can we say about accuracy or accreditation in our marketing?

Say only what you can show on paper, such as an accreditation certificate or a named reporting doctor. Rules on advertising health services differ by state and body and change, so check the current position with your own adviser before you publish a claim.

Do all diagnostic trades market the same way?

No. Some are chosen on location, hours and a quick price answer, some depend on the specialists who refer, and some are bought by an employer. Start from who decides in your own trade, then build the listing, the call routine and the referrer visits around that person.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you need or call +91 80958 58589

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need