Industries · Healthcare & Wellness

Every patient asks the price first, so the plan behind it must be easy to explain.

A parent has just heard from the family dentist that the teenager needs braces. That evening the parent searches the treatment and a locality, opens four clinic pages and rings two of them with one question: how much? Someone with thinning hair and someone thinking about laser treatment do the same with their own searches.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

In one paragraph

A dental, skin or aesthetic clinic treats a complaint or a wish through a plan of several sittings, and the patient decides on the plan and its fee. Patients search a treatment, ask the price and compare. GullySales looks at the treatment pages, how the front desk answers the price question, and the follow-up after a quote, within medical advertising rules.

Treatment in these five trades runs across sittings, from a root canal or an implant to months of braces and a course of skin sessions, so what is sold is a plan and not a visit. They differ in what drives the visit: a painful tooth, a teenager's bite, a skin complaint, hair fall or a change in looks. What they share is a patient who compares, a fee that needs explaining, results that advertising rules limit how far you may show, and a course that can end halfway.

Last updated 18 Oct 2026. Rules on what you may advertise differ by trade and change. This page describes them in general terms only, so check the current position with your own adviser or regulator.

5 kinds of business

Each kind of business in dental, skin & aesthetic clinics sells a little differently.

Open the page closest to yours for how its buyers choose and what we would fix first.

Dental clinics

Patients search for a treatment and a locality, then compare the quote for an implant or a crown before booking. A page per treatment and a follow-up on every quote are the work.

Read the page for dental clinics

Orthodontic clinics

Braces run for months and a parent decides for a teenager, so a plain account of the steps, the fee and EMI conversation, and a follow-up for those who wanted time to think, matter.

Read the page for orthodontic clinics

Dermatology clinics

A photo of the skin goes to WhatsApp before the patient walks in. People search by complaint, such as acne or hair fall, so each complaint needs a page and the photo enquiry a quick reply.

Read the page for dermatology clinics

Skin and hair clinics

Treatment runs over repeat sessions and patients ask how many it takes, so an honest account of the plan at the first visit, with no promise of a cure, and reminders to those who agreed matter.

Read the page for skin and hair clinics

Aesthetic medicine clinics

Patients pay from their own pocket and compare prices. What decides it comes after the consultation: a counsellor process, clear EMI terms and wording kept within the advertising rules.

Read the page for aesthetic, hair and cosmetic clinics

What they share

What usually goes wrong across dental, skin & aesthetic clinics.

Whichever of these you run, you will probably recognise most of them.

“The first call is a price call”
Callers ask what it costs before they say what they need. The fee depends on what the examination finds, and a front desk with no plain way of saying so either guesses a figure or says only 'come and see the doctor'. Neither answers the caller.
“Our pages list services while patients search treatments”
Patients type a treatment, a complaint and a locality: root canal, braces, acne scars, hair fall, laser. A page headed 'Services' with a bulleted list matches none of those words.
“The consultation ends and the plan is not followed up”
A patient takes a quote or a treatment plan, says they will think, and goes. Nobody writes, because nobody noted what was quoted, on which day, or whether the patient agreed to hear from us.
“Patients stop in the middle of the course”
Braces wait on the next adjustment, an implant on its next stage, a skin course on its next session. Each gap is a place where a patient stops, and we do not find out why.
“We do not know how far we may show results”
Patients want to see what treatment achieves, and the rules on photographs, claims and offers differ by state and by body. Unsure, we show nothing, or we copy what a chain posts and hope.
“A bigger spender is on the same search page”
A chain, an aligner brand or a clinic with a larger advertising budget sits beside our listing. Patients arrive with half the facts from an advertisement and set our fee against a figure for a different treatment.

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Where to start

What to fix first in dental, skin & aesthetic clinics.

In the order we would look at them. Your own enquiry records may change the order, and we would say so.

Write one page for each treatment or complaint you want more of, with the patient's own words in the title, what the sittings involve, whom it suits and how to book.
Give the front desk one honest answer to the price question: what the fee depends on, what the first consultation covers and what to bring, with no figure the doctor has not stood behind.
Hand every patient who gets a plan a written outline of the steps, the sittings and how the fee is paid, before they leave the clinic.
Record every quote and consultation with the date, the treatment and whether the patient agreed to hear from you, then write once, in plain words, to those who asked for time.
Book the next sitting before the patient leaves, and when one is missed, ask what got in the way before mentioning the fee.
Decide, with your council's rules in hand, which photographs, results and offers appear on pages, and keep the consent forms.

Related services

The work that usually comes up.

Which of these you need is decided after we have read your brief.

FAQ

Questions about dental, skin & aesthetic clinics.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Can we show before and after photographs?

Rules on this differ by state and by the body that registers you, and a patient's consent does not settle it by itself. Check with your own council or adviser before you publish. A page that explains the steps and who the treatment suits needs no photograph to be useful.

How should the front desk answer 'what does it cost'?

Say what the fee depends on, such as the examination, the number of sittings or the type of treatment, say what the first consultation covers, and offer a booking. Give a figure only when the doctor has set it, and write down what was said.

How do we follow up a patient who took a quote and went away?

If the patient agreed to hear from you, send one message that names the treatment discussed and invites a question. Answer what held the patient back, whether cost, fear or timing, instead of repeating the quote.

Should we spend on ads for treatments or fix the website first?

An ad sends a patient to a page. If that page lists services and not the treatment searched, the click is wasted. Write the treatment page first, then decide on advertising within the rules that apply to your practice.

How do we stop patients leaving in the middle of a course?

Show the steps and sittings at the first visit, book the next sitting before the patient leaves, and send a reminder to those who agreed to one. When a sitting is missed, ask what got in the way; a reminder about the fee ends the conversation.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you need or call +91 80958 58589

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need