Industries · Healthcare & Wellness

Bring back the patient who was advised a procedure, and tell the doctor who sent them.

A patient sits at home with a report that says something is wrong and a doctor's advice that a procedure is needed. The family searches for the condition, not for a hospital, and reads what each page says about the surgeon, the first visit and the cost. The hospital that explained the journey gets the call, and the one that only listed its machines does not.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

In one paragraph

A speciality hospital treats one body system or organ, such as bones, the heart, cancer, eyes, ear nose and throat, teeth or the brain, with specialists, theatres and equipment a clinic does not have. Patients arrive on a doctor's advice or a diagnosis. GullySales looks at condition pages, the follow-up after advice and the note back to referrers.

The seven trades treat different parts of the body, but their patients move the same way. A doctor in a clinic or a smaller town sends the case, the patient is advised, goes home and decides with the family, and may never return. Where they differ is in urgency: a stroke or a heart attack arrives in minutes, while a cataract or a braces plan is booked at leisure.

Last updated 18 Oct 2026. Rules on what you may advertise differ by trade and change. This page describes them in general terms only, so check the current position with your own adviser or regulator.

7 kinds of business

Each kind of business in speciality hospitals sells a little differently.

Open the page closest to yours for how its buyers choose and what we would fix first.

Orthopaedic hospitals

Patients advised surgery go home to think, so procedure pages, one answer on implants and a follow-up for them matter, along with a trauma route for highway ambulances.

Read the page for orthopaedic hospitals

Cardiac hospitals

Emergency reputation is strong, planned care is the gap. That side needs condition pages and a callback after an abnormal report, and referring physicians need to hear what was found.

Read the page for cardiac hospitals

Cancer hospitals

The family arrives frightened, biopsy report in hand. A page on the first visit, a single enquiry call and a note back to the referring surgeon or pathologist come first.

Read the page for cancer hospitals

Eye hospitals

One front door and several departments, so the work is getting a patient who came for glasses to the right department, with opticians and camp lists followed up.

Read the page for eye hospitals

ENT hospitals

A child's recurring throat infections and an adult's sinus or hearing trouble are different searches, each needing its own page, plus a follow-up once surgery has been advised.

Read the page for ent hospitals

Dental hospitals

The patient who accepts the examination may decline the plan, so treatment pages with stages and costs the patient understands matter, with a referral note for general dentists.

Read the page for dental hospitals

Neurology and neurosurgery hospitals

Doctors in smaller towns need to know when to send a patient, and families need the emergency listing and help planning a stay, so referral material and a findable stroke unit come first.

Read the page for neurology and neurosurgery hospitals

What they share

What usually goes wrong across speciality hospitals.

Whichever of these you run, you will probably recognise most of them.

“Patients are advised a procedure, go home and are gone”
The consultation happened and the advice was clear. Nobody here noted the next step or rang, so the procedure is done by a hospital that did.
“The doctors who send patients never hear what we found”
A physician, surgeon, optician or dentist refers a case and gets no note back. The next case goes to the hospital that wrote.
“Our pages describe the hospital and its machines, not the condition”
A family searches for what the doctor said and finds equipment lists. Nothing explains who treats the condition, what a first visit involves or what happens after.
“The same cost question gets a different answer at each desk”
Asked about a procedure, one person quotes a range, another says come and see the doctor. The family cannot compare us with anyone, so they choose on the clearest reply.
“Our consultants are known to doctors and not to families”
A specialist's name carries weight in the profession. A family searching online finds no page about what that doctor treats.
“Families cannot picture the visit or the procedure”
What the first appointment involves, what to bring, how long the stay is and what recovery looks like are written nowhere a worried person can find. They imagine the worst or ask a relative who went elsewhere.

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Where to start

What to fix first in speciality hospitals.

In the order we would look at them. Your own enquiry records may change the order, and we would say so.

Write a page for each condition and procedure the hospital treats, with the doctors by name, what happens at a first visit and what to bring.
Note the advised procedure and the next step for every patient before they leave, and have a named person call each one who has not booked.
Give referring doctors a short note-back after every referred visit, with the patient's consent where the rules require it, and a contact for their next case.
Agree how an estimate is given for a procedure, and have each desk give the same range and the same name of the person to send the written one.
Add consultant pages that say what each doctor treats and which days the doctor sits, with details the doctor has agreed to publish.
Correct the Google Business Profile with departments, emergency entry where the hospital takes emergencies, and hours, and answer reviews in public.

Related services

The work that usually comes up.

Which of these you need is decided after we have read your brief.

FAQ

Questions about speciality hospitals.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Can a speciality hospital publish success rates or before-and-after results?

Rules on medical advertising apply and differ by state and by council. Outcome claims, rankings and before-and-after images are risky. Check your own council or adviser before you publish any.

How should we write to doctors who refer patients?

Say what the hospital treats, what the doctor should send with the patient and whom to call. Keep patient details out of any general mailing, and share them only with the patient's consent.

Should the hospital run screening or awareness camps?

Camps introduce the hospital to families, but a list of names that nobody calls is wasted. Decide before the camp who will call each person, what will be said, and what consent covers.

Do patients choose a hospital or a doctor?

Both, in a different order for each. In some conditions a referring doctor names the hospital, in others a family chooses the surgeon, so give each doctor's page and the hospital's page the same care.

What should a condition page contain?

A plain description of the condition, who in the hospital treats it, what the first visit involves, what to bring and how to reach the desk. Leave out promises about results.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you need or call +91 80958 58589

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need