Industries · Healthcare & Wellness

Answer what the stay will cost and who will pay before the family walks in.

A family sits in a corridor with a surgeon's advice written on a prescription. One member rings the hospital nearest home, another rings the one a cousin recommended, and a third asks the insurance agent. The questions are the same everywhere: which doctor, what will it come to, and will the policy or scheme pay. The hospital that gives a name, a range and a plain word on cover gets the next call.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

In one paragraph

A general or multispeciality hospital admits patients for medicine, surgery and procedures across several departments, with beds, theatres and a casualty. Families compare these hospitals on the doctor, the cost and whether their insurance or scheme is accepted. GullySales looks at how an enquiry is answered, how each admission began, and where an estimate went quiet.

The six trades here differ in size and in who they serve. A general hospital serves its own ward, a super-speciality hospital serves families who travel, and a day-care hospital sends the patient home by evening. What they share is a bill that the family must understand before admission, insurers and schemes that decide the date, and several doctors, some visiting, whose patients arrive by different doors. Where they differ is in how far the family has come and how long the stay runs.

Last updated 18 Oct 2026. Rules on what you may advertise differ by trade and change. This page describes them in general terms only, so check the current position with your own adviser or regulator.

6 kinds of business

Each kind of business in general & multispeciality hospitals sells a little differently.

Open the page closest to yours for how its buyers choose and what we would fix first.

Multispeciality hospitals

Several departments under one name, so each needs its own page and its own log of calls, or the department with empty beds stays hidden behind the hospital's name.

Read the page for multispeciality hospitals

Super-speciality hospitals

Patients come from another town, on a physician's referral or their own research. Surgeon pages, a record of who refers and one agreed reply for out-of-town families are the work.

Read the page for super-speciality hospitals

General hospitals

Chosen for nearness, cost and a familiar doctor, so a correct Maps listing, a night phone that is answered and a clear word on accepted schemes carry the work.

Read the page for general hospitals

Private hospitals

Families weigh it against the government hospital, so an estimate routine that answers the cost question and a place on insurers' cashless lists matter before the visit.

Read the page for private hospitals

Day-care hospitals

The patient is home by evening and compares on surgeon, cost and whether insurance pays. First the website has to show that the hospital does day care at all.

Read the page for day-care hospitals

Surgical hospitals

A family sent for surgery asks two things first, the surgeon's name and a cost estimate. Surgeon and procedure pages and an estimate route for second-opinion callers answer both.

Read the page for surgical hospitals

What they share

What usually goes wrong across general & multispeciality hospitals.

Whichever of these you run, you will probably recognise most of them.

“Ask us the cost and we say come in”
A family asking for a rough cost on the phone is told to visit, or is given a figure that changes at the next desk. The hospital that explained the estimate gets the admission.
“Nobody outside knows which insurers and schemes we accept”
Families look for the answer on the website or Maps listing and find none. They ring three hospitals and choose the one that said yes to their policy or scheme without a pause.
“Our approvals take longer than the family can wait”
Cashless and scheme paperwork sits between the estimate and the admission date. A family told nothing about where the file stands starts asking elsewhere.
“Our doctors are named inside the building and nowhere else”
A family searches for a surgeon or a department and finds the hospital's name, not the people. The doctor a neighbour praised is hard to confirm online or on the phone.
“Patients reach us through doctors and we record none of them”
A family doctor, a visiting consultant or a physician sends the case. We cannot say whose patients were admitted, so a consultant can move a list elsewhere and we only notice later.
“An estimate is given and nobody rings again”
The family took the estimate home to think. Nobody noted the service, the date or the next step, so the patient we were closest to admitting is lost without a call.
“Our Maps listing and reviews tell a stranger less than we know”
Departments, hours and the casualty entrance are missing or wrong, and reviews sit unanswered. The reader decides from what is on the screen.

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Where to start

What to fix first in general & multispeciality hospitals.

In the order we would look at them. Your own enquiry records may change the order, and we would say so.

Agree one answer on how an estimate is given and what it covers, and have every desk give it in the same words with the name of the person who will send it.
Write down which insurers, TPAs and government schemes the hospital works with, and publish the list on the website and the Maps listing with a contact for cashless questions.
Give each department or procedure its own page that names its doctors, says what a patient should bring and says where to go.
Keep one record of every enquiry with the department, the source and the referring doctor, and note the next step before the family leaves.
Give each estimate that has gone quiet to a named person, and have that person call the family with the status of any approval.
Correct the Google Business Profile with the departments, the hours, the casualty entrance and the accepted schemes, and answer each review in public.

Related services

The work that usually comes up.

Which of these you need is decided after we have read your brief.

FAQ

Questions about general & multispeciality hospitals.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Can a hospital publish its package prices?

Whether and how prices may be shown depends on the state and your own council or adviser. What you can state plainly is what an estimate includes, who gives it and how a family asks for one.

How should a hospital name its doctors online?

Use the names, qualifications and registration details that each doctor has agreed to publish, and keep claims about results off the page. Check the wording with your own council or adviser.

Should visiting consultants appear on the hospital website?

Where the consultant agrees and the hospital can say on which days the doctor sits, yes. A page that shows the wrong day sends a family to a closed door, so keep the schedule one person's job.

What does a hospital do with reviews about the bill?

Reply in public in a calm and general way and invite the person to contact a named officer. Never post details of the patient's case. Rules on patient privacy apply to replies as well.

How do we know which advertisement or referral brought an admission?

Record the source when the enquiry arrives and again at admission, and keep both in one sheet. Without that record, spending decisions rest on memory.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you need or call +91 80958 58589

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need